Hiring a Professional Logo Designer

7 Reasons to Hire a Professional Logo Designer

Before and After Comparisons of Famous Logo Redesigns

Rock Medical Orthopedic Website and Branding by Go Media

Portfolio Spotlight: Rock Medical Branding & Website

How to Know It Is Time for a New Logo

How Do You Know It’s Time for a New Logo?

3 Questions to Ask Yourself When Building a Strong Brand Presence

How to Build a Brand What is your brand? Who is your brand? And why should we care? Developing a brand is more than just your logo. A brand represents everything you are as a company. Everything that you say and…

Portfolio Spotlight: Très Chic Salon Branding

Why You Should Increase Your Graphic Design Budget

All About Logos with Chelsey Kovar for Go Media

All About Logos

I am passionate about branding and have learned a lot while helping businesses develop their brands. There is a lot more to a logo than just your company name and there are some important factors to keep in mind when…

Product Line Branding for Marina Vape

Portfolio Update: Marina Vape

Marina Vape – Product Line Branding Over the course of a year, we had the privilege of working with e-liquid company, Marina Vape. The name of the game for these projects was building a visual brand around different flavor concepts.…

Cleveland Branding Services

Check out the CLEbaby Branding Project!

The Project: CLEbaby branding The team here at Go Media had an absolute blast working on the CLEbaby branding project. Please check out the work we did below and learn more about CLEbaby, Cleveland’s premier resource for birth and postpartum…

How to Use Vector Textures

Tutorial: How to Use Vector Textures in Adobe Illustrator to Distress Your Logo/Design

Expanding Your Brand Presence

5 Ways to Further Your Reach

Cleveland Design Firm Go Media launches Forest City Shuffleboard brand

Branding Cleveland’s Own Forest City Shuffleboard

The Art of the Marketing Makeover: Grooming Legacy Companies for Today’s More Dynamic Marketplace

How Branding and Logo Design Can Instantly Transform Your Brand Identity and Recognition

Header image for Business Branding Strategy What's in a Name?

Business Branding Strategy: What’s Your Name Again?

Those who study literature have heard the line, “A rose by any other name would smell as sweet.” But those who study branding know the real question is: Would the rose still sell? Branding truth: Monikers matter. The name of a company is either going…

Why we absolutely loved building this brand

Work Hard. Live Easy. We had way too much fun working with The Finch Group, local Cleveland real estate company, on their latest endeavor and we want to shout it from the rooftops, pun intended. Designer Chris Comella comments, “Innova…

Mascot Design Spurs Controversy – and Kanye Ire

New Logo Design Unveiled to Jack Frost Confection-Loving Crowd

Designing a Kick-Ass Logo? Here are 7 Mistakes to Avoid

Energy Gels are Booming Business

The Branding Process: 4 Steps to Success

Logo Design vs. Branding – what’s the difference?

Why do I hate my new logo?

Never fear, your Cleveland Logo design firm Go Media is here to explain!

Everyone knows what a logo is. It’s that shape companies use to represent their company; like Nike’s swoosh, McDonald’s golden arches (M) or Starbucks green mermaid. But what’s branding exactly? Branding is a more holistic perspective of how your customers experience your company. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company.

Let’s use Nike as an example and consider the differences between a logo and a brand.

Design by Go Media: Boss Dog Brewing Co.