content marketing
Why Your Business Should Consider Investing in Influencer Marketing
Where should you invest your online marketing dollars? Tracking online marketing efforts isn’t an easy task. Results aren’t immediately noticeable for some campaigns, and building a brand name adds value to your company in ways other than strictly monetary. Influencer…
Creative Social Media Marketing Ideas You Can Implement Today
Due to the information revolution, marketing strategies are rapidly changing. What was in trend a couple of months ago, now is passé. With that along, ways of using the same marketing tools are constantly changing. Just a couple of years…
The Key SEO Activities You Should Automate
Nowadays, many companies leverage search engine optimization (SEO) in order to boost their visibility and exposure online. In the modern competitive landscape, SEO has become mandatory rather than just optional, especially if your company wants to outrun numerous competitors on…
How to Incorporate Seasonal Sales for Any Business
Seasonal Sales Techniques for Small Business Owners By the time the holiday season arrives, most business owners aren’t prepared. There are so many aspects to running a business and staying afloat that it’s difficult to find time to prepare for…
How to Plan Content Marketing for E-Commerce Businesses
Content Marketing for E-Commerce Over the past few years, content marketing/writing has been used by major brands worldwide to increase web traffic and brand awareness. These days, brands cannot expect to expand their work by simply making a website and…
8 Significant Elements Your E-Commerce Site Needs To Increase Conversions
How to Increase Your Website’s Conversion Rate Setting up and maintaining an e-commerce site is no joke. It can be very difficult to draw in clients and ensure they proceed with a checkout. Many people simply add items to cart and…
How to Create More Engaging Content for the Web
How to Create Engaging Content: 7 Ways When visitors land on your page, do they stick around for a while or do they bounce away? Most people go to a site looking for information on a specific topic or with…
How Crawl Speed Affects Your Search Engine Ranking
Crawl Speed and Search Ranking Internet users don’t want to waste any time typing in your URL and you can’t really blame them. They want a fast and seamless experience and that is why they favor search engines like Google.…
Digital Marketing in 2018: How to Boost Customer Satisfaction
With the rise of the web, people’s approach to making purchases has changed significantly. They are now aware of how important they are to small businesses trying to survive in such a competitive marketplace. And, in return for their loyalty,…
Top 7 UX Design Tips for E-Commerce Product Pages
A product page that conveys a purpose and benefit of a store item, and smoothly take a user through all the features and demos, and to the checkout page is considered an ideal user experience (UX) design. The web design…
5 Ways to Further Your Reach
Expanding Your Brand Presence: 5 Tips Are you feeling a stagnant air in your business? Strategy planning is a key element of any business, so here are 5 simple ways to further your reach! How to Further Your Reach 1.…
How Backlinks Can Boost Traffic to Your Website
How do you build links to your website? Every online business wants to reach the top and be the best on the market. That’s why the online market is so overcrowded in the first place. Nevertheless, the competition is ongoing…
How to Boost Usability of a WordPress Website
Tips on How to Boost Usability of a WordPress Website It is a small world, but the digital world is even smaller. Therefore, it is important to safeguard your brand’s reputation as a single miss from your end can affect your…
Why Your Company Should Be Branding on the Internet
How Strategic Branding Can Help your Business One way to stand out from the competition and make a mark on the internet for your business is through strategic branding. You’ve likely noticed branding via offline platforms, which is when companies…
How to Incorporate Storytelling Into Your Web Design
We all love a good story. Have you ever considered incorporating one into your web design? No? Well, you should, because it’s become an incredible communications tool in addition to a core component of content marketing. We’d like you to…
Expand Your Network Through Facebook: 10 Quick Tips for Small Businesses
What would you like to do with Facebook? (Horrible pun intended).
The first step for expanding your network through Facebook is asking yourself: What are my goals? What do I really want to do with more likes?
If your answer is that you need to increase your likes by x%, your favorite Cleveland graphic, logo and web design studio Go Media can help with that. We love a good contest as much as the next person! However, a contest that increases your community by 1000, 3000, or even 100,000 likes may seem awesome in theory, but do you know what’s not awesome? Talking to yourself. And if you have a bazillion likes who don’t contribute to your page in any way, you’re essentially talking to a wall. That’s why we we strongly encourage our clients to create robust Facebook pages with “Active Likes.”
Stop Everything & Implement these Top 10 Web Conversion Strategies
Here at Cleveland web design firm Go Media, we’re always being asked what we can do to help a website succeed. Online, success hinges on a very simple trifecta: people must find your site, people must use your site, and people must return to your site. Conversion is about people successfully using your website, and returning again and again to go through an additional transaction or sign-up.
Have an eCommerce Site? Make Sure it has these 3 Key Elements:
We all want to see more traffic and conversions on our ecommerce sites, right?
With numerous tricks and tips swarming the web, knowing what, when, and how to make those improvements can be overwhelming.
Today, let’s start from square one and make sure we all have these three fool-proof elements, all of which can be accomplished this afternoon. Let’s get to it!