Go Hosting Cloud Infrastructure Upgrade

For over a decade, Go Media has been proud to espouse the virtues of hosting with Amazon Web Services. Also known as AWS, this behemoth lapped every competitor in the space to become the preeminent provider of offsite cloud infrastructure. AWS is largely responsible for keeping Jeff Bezos within the top spots of the financially wealthiest humans on the planet. Early in our industry there was a saying “nobody ever got fired for choosing IBM”. I would imagine that mantle now belongs to AWS when it comes to datacenters. After years of inconsistent service with many predecessors, we breathed a sigh of relief our first year hosting with Amazon and have enjoyed 99.98% uptime ever since, over a decade later. I would have to say, it has been worth the money.

Alas, we are moving away from AWS.

This announcement will not devote much time explaining why we are moving away from AWS specifically. Although there have been speed benchmarks showing cloud competitors being more performant than AWS, we would not make the leap to say AWS infrastructure has anything significant to do with our decision. Most of the underlying hardware across the industry is the same and even much the software is the same. It would be outside of expertise to assert any leading cloud infrastructure provider is “faster” or “better” than another. We can only speak to our experience with our specific use case and our rationale to go in a different direction.

Our migration is really about moving away from Plesk™

Go Media has been a fan of the Plesk hosting control panel long before “the cloud” was a household term. Plesk has given our clients and system administrators easy to use tools for website hosting management. Plesk offers a lot of great features, many of which we will miss as we develop our new hosting infrastructure. Ultimately, Plesk itself was never a problem in terms of what it is built for. The reason we are moving away from Plesk is due to what it was NOT built for and that is scalability. Although Plesk is very smart in terms of resource management, it is really a server management tool built for individual service instances. We have managed to scale it in unusual ways to host hundreds of websites. However, this has primarily been an exercise in what is referred to as vertical scaling. Vertical scaling is essentially stacking more resources onto a single platform to try and get more capacity out of it. Although AWS offers heaps of computing power and additional ways to scale vertically, we began to realize there must be a better way.

Enter ClusterCS and Upcloud

Early on in the history of our firm, we tried our hand at running our own servers for web hosting. Although this is somewhat common in the web development community, we found it to be too stressful and outside of our core competencies to justify being on call 24/7. Datacenter technology has come a long way in the last twenty years so maybe self-hosting wouldn’t be as painful as it used to be. For us, we have come to prefer this division of labor with system admin experts and found it to ultimately be more cost-effective… or at least better for our health. The past few years we have experienced an uptick in stress. It began to feel like we were hitting our limits with our current cloud infrastructure and so our search went in a different direction. It is remarkable just how many new vendors have leaped onto the scene this last decade. After pouring over the leader board and zeroing in on the type of cloud hosting design we desired, we decided to go with a combination of ClusterCS for the control panel service and UpCloud as the datacenter provider. ClusterCS offers a managed platform for the type of cloud architecture we were after: horizontal scaling. This is achieved through a curated combination of leading opensource software such as HAProxy, GlusterFS, MariaDB and CentOS, designed in a way where we can add more computing resources and confidently expect the load balancing capacity to scale in a predictable manner. For a long time it has felt like whatever computing power we threw into our cloud at AWS, only resulted in short-lived gains.

Who is Upcloud? We honestly can’t say Upcloud was ever on our radar as a viable cloud hosting provider. Based in Helsinki, Finland, Upcloud was rarely mentioned in the typical industry forums. What we did hear about UpCloud was all good things and they came highly recommended by the folks at ClusterCS, who manage hundreds of servers. Go Media decided to test drive UpCloud on some pilot projects and we were pleasantly surprised. The console was quick. The servers were ever faster. All the necessities in the cloud dashboard were easy to find and worked as expected. Their team was responsive and, maybe most importantly, they are transparent about their datacenter positions. Because we primarily serve small to medium sized businesses, we prefer to place our servers as close to our client’s business region as possible. We were happy to see UpCloud has partnered with CoreSite to provide their infrastructure in the United States. May we someday find ourselves “fired for choosing UpCloud”? It is impossible to tell. But the provider has struck as as extremely talented, ambitious and well on their way to contending with the behemoths. We feel a little competition for Bezos & Co. is a good thing.

What our Clients Want

Speed. Nowadays it has become more and more clear our clients rarely ever need to use the Plesk control panel. They do not lose sleep over where their website is hosted. Our client’s top issue, when it comes to hosting, has consistently been speed – or lack thereof. An unhappy client is what we lose sleep over. Beyond that, most of our clients have come to expect concierge-like managed hosting service with us, allowing them to “set it and forget it” for the most part. It is our job to never rest on our tech laurels. Our goal with this new hosting infrastructure is performance. It will likely take several months to make the transition, but we feel it will be well worth it in the long run. Major web application providers have proven horizontal scaling is the only way to deliver high availability to the masses. Teaming up with ClusterCS and UpCloud will give us the flexibility and performance we have been searching for. We are applying the lessons we have learned over the years to this new build and are very excited about what awaits on the other side of this migration. If you host with us, please be on the lookout for messages from the support team regarding next steps.


Yours in page load speed,​

Wil Revehl
Web Developer, CTO

Go Media | https://gomedia.com
8400 Franklin Blvd. Cleveland, OH 44102

upcoming technology

7 Technologies Consumers Will Experience Soon

Technology has more of an impact on our daily lives than at any other time in history. Smart houses and smartphones are the first interactions most people have when they wake up and the last interaction they have before they go to bed. Doctors use technology for complex medical problems, teachers use technology in the classroom and businesses embrace new trends to attract customers.

The rise of the iPhone is an excellent example of how rapidly technology advances. Apple released the iPhone in 2007. At last count, 2.2 billion people own an iPhone just over a decade later. That is one little example of technology taking off and people embracing the smartphone.

In the coming years, some emerging technologies will become more common. Here are seven likely to take off and become a part of everyday life.

1. Speech Recognition

Speech recognition has advanced in the last few years due to the use of devices such as Alexa and Google Home, as well as advances in the way Siri and Cortana respond to voice commands. Consumers are already using this technology here and there, but expect it to become a more integral part of your day. There’s no need to navigate to Amazon and click on an item to order. Instead, users will tell their phones or smart devices to place the order.

Speech recognition will start to appear in the ways we navigate our vehicles and interact with devices such as smart refrigerators and washers and dryers. Knowing how to program a device will become a thing of the past, as speech recognition advances and a simple verbal command makes technology work.

2. Cryptocurrency

You’ve probably heard of Bitcoin and other cryptocurrencies, but may not have used them. As business continues its march toward a global market, expect to see more and more use of cryptocurrency. Already, people are much more likely to use Apple Pay or a virtual credit card than cash. In a study by the German bank Bundesbank, researchers shared that for the first time in the bank’s history, cash made up less than 50 percent of all transactions.

As more hackers perfect their skimming techniques, people are reluctant to use debit and credit cards for purchases. Cash isn’t always convenient to have on hand, and it’s bulky to carry around. Expect to see cryptocurrency rise, both for the convenience and the ability to use it across different monetary exchanges.

3. Driverless Cars

There is already quite a bit of buzz about driverless cars. Could the future of driving be one where humans don’t even need a driver’s license or the knowledge of how a vehicle operates? Fully automated cars would reduce traffic accidents, allow people to make better use of their time commuting to and from work and save money on fuel use. Liquid silicone rubber (LSR) is one area where advances impact the driverless car industry specifically. Autonomous cars use LSR parts while reducing the cost and increasing the performance of the vehicles. This tech will help make driverless cars affordable for everyone.

4. Artificial Intelligence

The driverless vehicles mentioned above may make you think about the novel-based movie I, Robot with Will Smith, where the computers try to take over the world and the car he’s driving in one scene. Advances in artificial intelligence (AI) mean there are fewer menial tasks for humans to do, and people can focus more on creative and management-based endeavors. Through 2020, expect to see a push toward transparency in how AI functions. People still don’t fully trust AI perhaps because of movies where computers turn on society and developers are working to figure out how to expose the specific algorithms used for computer decision-making.

As people begin trusting AI more, the technology will take over more and more physical tasks. Although the day where a robot lives in your home and cooks dinner for you may be a decade or more away, the changes are coming. In the future, we may have everything from a robot nanny to a machine which cleans the entire house instead of merely a vacuum.

5. Internet of Things (IoT)

The Internet of Things is growing by leaps and bounds. A few years ago, the idea of connecting all our devices to “talk” to each other may have seemed almost impossibly futuristic, but today, the average home might have a smart thermostat and lights, programmed to turn on minutes before residents arrive home from work. Smart devices range from garage door openers to door locks to ways of interacting with your pets while you’re away.

As 5G Internet speeds hit more areas and more devices enter the market, expect to see an expansion of IoT in nearly every field. One significant issue with all of these devices, however, has been that they all run separately, meaning users must keep track of a lot of different things. As Google Home and Alexa improve and expand which products they work with, expect automation of all devices to become simpler.

AI will also begin working with IoT so that devices can automatically set your preferences based on past behavior and best guesses. Imagine a day where you don’t even have to set your coffeemaker to turn on. Why? Well, your smart home already knows you get up at 6 a.m. and sets the device for you.

6. Eye-Controlled Technology

Advances in facial recognition and eye-tracking software allow people to interact more easily with electronic devices. Already, the iPhone XS Max recognizes the user’s face to open without using a passcode or fingerprint. The user looks at the screen, and the device unlocks, but only for the user through facial recognition. Expect to see more devices using this type of technology in the future. Imagine a car that’s impossible to steal because the vehicle recognizes a list of pre-programmed faces before starting.

In the next age of technology, gestures and facial expressions may operate all types of devices, particularly computers and smartphones.

7. Smart Fabric

Imagine wearing a shirt which adapts to your body temperature, keeping you warm or cool based on comfort level. A team of researchers produced a wearable fabric with sensors embedded inside. Solar receptors could capture the power of the sun and heat the material on a cold day. Multiple sensors might track health metrics and notify someone before they have a stroke or heart attack. It could be used to better track the effectiveness of a workout.

The applications for smart material are limitless, such as bedding that maintains an ideal body temperature while sleeping and tracks sleep patterns. Smart fabric might help airlines ensure their passengers are more comfortable and alert flight attendants about any severe health complications, such as blood clots on long flights.

Impact of Technology

Changes in technology impact people’s lives. As artificial intelligence advances, jobs will disappear computers will replace people. Either new jobs that use more human intellect will replace old ones, or people will feel an economic impact. Freeing our time from menial tasks will giving citizens additional hours to read, study, learn new skills or waste more time on social media than ever before.

Technology changes so rapidly that you may not even notice the shifts. Do you remember a time when you didn’t carry your cell phone everywhere, and you went out to dinner with friends instead of sharing a photo of what you had for lunch on Instagram? Technology changes not only the physical aspects of life, but our social interactions. While most technology will make life easier, you must also be aware of potential negatives and work to counteract them for a fulfilling life.

Rock Medical Orthopedic Website and Branding by Go Media

Portfolio Spotlight: Rock Medical Branding & Website

Video + Contest >> WMC: Off-The-Grid’s Lenny Terenzi + Heather Sakai talk this year’s festivities

Head Camp Counselor/Host and Workshop Leader Lenny Terenzi and Event Director Heather Sakai give you a sneak peek into this year’s festivities in today’s video.

Watch the Video >>

The Contest >>

Purchase your ticket to this year’s WMC: Off-The-Grid, happening this summer, by Friday, August 24, and you’ll be entered into a contest to win an hour-long illustration workshop with Lenny plus an hour long consultation with William Beachy on the topic of your choice. This prize is valued at $500. What are you waiting for?

Purchase your tickets now!

About Lenny and Bill:

Lenny is a Durham, North Carolina based designer and illustrator under the name Hey! Monkey. He has run his own studio for almost 18 years, the last four of which have been in full blown studio space to raise the bar on what he can offer forward-thinking brands and to offer creative experiences to help the masses break out of their daily rut. Lenny is also an accomplished speaker having presented all over the country for conferences such as WMC Fest, Creative South, Circles, Reimagine, High Five and more. He is also the incoming President for AIGA Raleigh whose mission is to create a place where design thrives for everyone.

Bill is an illustrator, designer, and lifelong entrepreneur from Cleveland, Ohio. He is the co-founder and president of Go Media. Working as a one-man firm from a bedroom in his father’s house, he built Go Media into a internationally recognized 15 person firm with clients including Adobe, Progressive Insurance, Pepsi, and Nike. He is author of the book Drawn to Business.

More about WMC: Off-The-Grid: Our Epic Retreat / Best Graphic Design Conference of 2018:

Happening this October 5 – 7th, WMC: Off-The-Grid is an all-inclusive, three-day weekend retreat aimed at YOU, the designers, illustrators, small business owners and other design-minded creatives looking to step away from the screens and social chatter that pull you in a million different directions daily. You will come away with tangible tools and action steps you can use to grow your skill set, your mindset and businesses to become more confident design leaders in your communities.

This intimate event is limited to only 60 attendees, speakers, workshop leaders and staff. Located at Mohican State Park in Loudonville, Ohio, the WMC: OTG community will come together in cozy cabins to bond over a campfire, delicious food, a sense of adventure and their love of creativity.

All lodging, food, talks and workshops are included in this adventure-filled weekend retreat. Book your travel and the rest is taken care of!

Purchase your tickets now!

Center for Arts-Inspired Learning Non-Profit Website Design

Portfolio Spotlight: Center for Arts-Inspired Learning Website

Go Media, your favorite Cleveland-based web design, branding and design firm, is so proud to have had the pleasure to work on the website for the Center for Arts-Inspired Learning.

The Center for Arts-Inspired Learning is a non-profit organization that brings unique learning experiences to students through the arts. ‘CAL’ as they are affectionately known has impacted the lives of 7 million students over eighteen counties through arts education. As former board members, it was our great privilege to help them on their mission to ignite student learning, creativity and success by building them a highly functioning, intuitive and fun website. Our goals were to increase awareness, drive fundraising and to have the overall feel of the website reflect the creative nature of the organization.

The new Center for Arts Inspired Learning website was built upon Go Media’s Designer Sites Platform. The site is built in WordPress, the leader in content management systems. WordPress sets the standard for ease-of-use, which is key when you have a number of contributing members to your website. This CAL website is enhanced by Go Media’s Page Builder on page editing tool. This powerful and intuitive content management tool allows members of CAL the ability to make live edits directly to pages without having to use WordPress’ backend.

View the Full Portfolio Item

Take a peek at some of the work we did on the website here:

CAL does a very special place in our hearts and we trust the website will assist them to assist their goals in uniting art and education to change lives. To learn more about their programs or donate to the cause, please head to the CAL website.

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Project Spotlight: Without Bounds

We are excited to share the website design we completed for Without Bounds Educational Services, a phenomenal education service that provides young students with the tutoring they need to master concepts and prepare for exams. They work with the most talented and qualified educators to offer tutoring in over 25 subjects. From core classes like Algebra and Grammar to 4 levels of foreign language, Without Bounds is ready to take on the unique needs of every student.

Go Media had the pleasure of helping Without Bounds grow their network by designing a website that showcased all of their offerings on a contemporary responsive platform.

Here are a few previews of the work we did. To view the full project, head to the full project.

View Live Site

Responsive Website Design Cleveland

Icon Design

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Web and Infographics Design Cleveland Ohio: Go Media

Project Spotlight: Scott Sheldon

Web and Infographics Design for Scott Sheldon

We are excited to share the work we completed for Scott Sheldon, nationally recognized supply chain consultants based out of Detroit, Michigan.

Scott Sheldon’s new website needed to convey the level of sophistication and technical know-how they bring to each and every one of their clients. In conjunction with upgrading to our web platform, Go Media developed intuitive infographics to help deliver technical information with ease.

Here are a few previews of the work we did. To view the full project, head here.

Infographics Design Cleveland Ohio by Go Media

Infographics Design Cleveland Ohio by Go Media

Supporting graphics

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Infographics Design Cleveland Ohio

Print Design Piece - COSE PPA

Portfolio Spotlight: COSE-PPA Print Design Piece

Print Design Piece by Go Media

We are proud to spotlight a recent project we completed for COSE, the Council of Smaller Enterprises, a group that has supported and advocated for the small businesses in our region since 1972. This print piece, their 2015 – 2016 Public Policy Agenda, served to compile crucial information for their client base. Because of this, delivering it in a highly cohesive and easy-to-understand way was our goal from the onset.

With content including messages from COSE’s leaders, information on their new policy agenda moving forward, as well as material shedding light on their member-driven process, sticking the landing on the overall piece’s presentation was crucial to the project’s success.

Here are a few samples of the full portfolio item:

Print Design Piece by Go Media

Print Design Piece by Go Media

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Cleveland Product Photography

Portfolio Spotlight: Zerust Website

Website Development & Product Photography – Zerust Portfolio Item

Zerust, a company located in Twinsburg, Ohio, has a long history of developing, manufacturing and marketing rust and corrosion prevention products to a wide variety of customers across the globe. This exciting company came to us looking for a new site for their AntiRust Technology products. Along with designing and developing their new site on a modern, responsive CMS, we additionally coordinated product photography for their new No-Rust Non-Slip Drawer Liner.

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Cleveland Product Photography

Product Photography

Cleveland Product Photography

Cleveland Product Photography

To see more concepts and learn more about the project:

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For two decades, your friends here at Go Media have pushed the boundaries of design technology with inspirational creativity. The best of Cleveland product photography, web design, logo design & graphic design can be explored in Go Media’s portfolio. If you’re ready to start your next project – request a quote. We’d love to hear from you!

How to Create a Book Cover Design

Let’s create a striking history book cover about antique war stories with the Hard to Kill Vector Pack

How to Create a Book Cover Design

Well hello there dear readers! Simon here, ready to walk you through my process to create a striking book cover with our latest vector pack release, the hard to kill vector pack. We’ll look at the pack elements, how to pick, choose, and arrange them to craft a design.

Purchase the Pack

The brief

Our role today is to create a book cover for a collection of ancient warrior stories. The collection includes stories from antique Athens and Sparta. We’ll need to have a good centerpiece graphic element, as well as include the two parts title: “Ancient warrior stories – Vol. 01: Athens & Sparta.”

Building our concept

While the pre-made designs included in the pack are striking, they don’t quite fit the intent. They are more suited for apparel applications.

We need something striking, but less focused on a lettering element, and more on a visual element. The Spartan helmet will do just fine for that.

The shield will provide a good supporting visual element to anchor the helmet in the frame.

The two circular frames elements will provide additional ornamentation.

We’ll probably add another thing here and there, to tie everything together, but these will be the core of our piece. We’ll also use League Spartan, from the League of Moveable Type, to set our title.

Oh, and for the color scheme? We’ll stick to the white/dark gray/light gray of the pack itself. It’ll challenge us to keep things efficient to maintain legibility, and impact.

Let’s get this show on the road

Step zero: document setup

We’re working on a book cover, assembled from vector elements. We’ll work in Illustrator, in a 6″x9″ format. Note that the color mode has been switched to RGB, to match the color mode of the vector assets.

Step one: background elements!

That one is easy. We need to create a rectangle in a dark gray (#231f20) that covers the whole canvas.

Step two: the warrior helmet and shield

Let’s start with the helmet. Let’s paste it at the center of our document (X: 3″, Y: 4.5″), sized at 4.5″ wide. Let’s reflect it on a vertical axis so it “looks” to the right (right click > Reflect).

Let’s remember to organize/rename our layers, and groups, right away to keep our document clean.

Let’s add the whole shield element (including pattern) into our document. It should be pasted behind the helmet, centered in the document, and sized at 4.9″ wide.

Once the shield properly in placed, we need to adjust the color of its background fill to match the color of our document’s background color (#231f20). The shape in question is the black path at the bottom of the group.

Here’s the result after a quick shot of the eyedropper tool (I).

We’re moving forward, nicely, but the shield’s pattern showing through the helmet’s open areas creates visual tensions. To remedy that, we are going to create a background fill shape by using offset path. With the helmet highlighted, let’s head to Object > Path > Offset path. The dialog box will allow us to create the shape that matches the helmet with an extra 0.25″ added to its edges. Note the round joins for a softer feel.

The function creates a new path, that is the same color than the one used a base. We need to change the color of that path to our background color as well (#231f20).

With that done, and with some layer clean-up later, this is where we’re at.

Step three: the circular frame elements

Adding these in is nothing trickier than giving them their own layer, proper size, and proper order. Let’s start with the more complex of the two, with the pointy elements.

After creating a layer for them placed below the helmet and shield one, it needs to be pasted in centered, and sized at 6.383″ wide.

The second frame is to be pasted behind the first one, centered, and sized at 7.25″ wide.

The various black areas of that second frame need to be changed to our background color (#231f20).

Step four: the text

Adding the text is a walk in the park, thanks to the type on a path tool. Let’s start by creating a centered circle with a diameter of 7.65″ in a new layer.

We’re typing our first part of the title (“ANCIENT WARRIOR STORIES”) on that circle. It’s set in white-colored League Spartan, sized 18 points tall, centered, and tracked at 250.

After creating a second circle, we can add the second part of our title (“VOL. 01: ATHENS & SPARTA”).

The issue we have is the alignment of the text object on its circular path.

The good news is that after double-clicking on the type on a path tool icon in the main toolbar…

….we get access to this option panel, that allows us to change the alignment to ascender, which in turns makes things look a lot better.

With that done, we’re almost done with our cover, as the main elements are in place.

Step five: some fluff for good measure

While our cover’s main elements are in place, the corners are slightly empty at the moment. It can give the impression that our content is floating in the middle of the page. Let’s add some corners elements to visually close the frame around the center piece. The corners of this element will do.

After ungrouping the piece/releasing the compound path, we’ll be able to select the corners in question separately from the rest.

After a bit of clean-up, and selective grouping, we obtain each individual corner element.

They should be pasted at 0.25″ in each direction of the corners, and sized at 1″ wide.

And because we’ve properly named our layers/vector objects, this is what our file organization looks like.

Step six: leveraging our texture library to add a final layer of substance to the mix

To properly wrap this piece up, we are going to add three textures to it to give it some “meat.” First, let’s save a high resolution PSD file of our piece (File > Export > Export as). Note the checked Use artboard box, to trim the elements that are outside the bounds of our canvas.

A few technical notes and reminders

As we embark on the texture side of things, it’s a good time to remember a few base rules, and processes:

  1. Don’t know what a clipped layer is? Glad you asked! This means that the layer is only visible/applies to the layer directly below it. You can very quickly do this by holding ALT down on your keyboard and clicking between the two layers. Here’s a quick demonstration.
  2. Every time we’ll work with textures, we’ll follow this simple process: place as smart object, sharpen1, desaturate, enhance contrast with levels, and modify the blending mode.
  3. Placing the textures as smart objects, and using adjustment layers to tweak them, allows us to stick to a non-destructive workflow. We’ve explored in depth the numerous pros and few cons of such a workflow in this past tutorial: “How to Use Textures The Right Way.”

Notes: 1 – accessed through the Filter > Sharpen > Sharpen menu.

Let’s start with a texture from our vintage paper texture, vol. 01 set.

The texture is vintage-paper-textures-volume-01-sbh-001.jpg.

It’s placed in our PSD file as a smart object, sized up to 165%, rotated 90°, and sharpened.

After being desaturated with a clipped hue/adjustment layer, we’ll be enhancing its contrast with a clipped levels adjustment layer.

And after changing the texture’s blending mode to soft light @ 75% opacity, we’re achieving the first part of our texture effect.

Next is a vignette. I strongly recommend using this lossless vignette technique, found via Design Panoply (#6). The color of my shape layer is our trusty dark gray, #231f20.

Note the 150 pixels feathering value.

After changing the vignette shape blending mode to soft light @ 50% opacity, our effect is achieved.

The last texture we’ll add to the piece is from our photocopy noise texture set.

The texture is the first one in the pack, photocopy-noise-textures-001-sbh.jpg.

That texture is placed centered, and sized up to 100%.

We’re using levels to make the white specks of dust really “pop.”

The result, after changing the texture’s blending mode to screen @ 100%, is quite satisfactory.

And here’s a last look at our layer palette in Photoshop.

Let’s wrap this party up!

Phew, we’re all done! Look at this cover. Let’s mock it up for the client presentation.

I hope that you enjoyed following along the tutorial as much as I enjoyed creating it, and that your outcome matches the goals you set for yourself before diving in.

Did I leave anything unclear? Any suggestions? Don’t hesitate to reach out in the comments below! I’ll be happy to help.

The hard to kill vector pack is now available! Go grab it! If you already have, I hope you enjoy it, and that this tutorial gave you a sense of what you’ll be able to accomplish with it.

Purchase the Pack

And on that note, I’ll see you next time. Cheers!

Portfolio Spotlight: Très Chic Salon Branding

Product Line Branding for Marina Vape

Portfolio Update: Marina Vape

Poster Design Ideas: How to easily create a record release promo poster with the Arsenal's Crest of Arms vector pack

How to easily create a record release promo poster with the Arsenal’s Crest of Arms vector pack

Hello GoMediaZine/Arsenal blog readers! Simon here with a new step-by-step tutorial. We will be leveraging the contents of our brand new Crest of Arms vector pack to create a poster for the release of PWR.CLRS’ first, self-titled, album. We’ll talk about inspiration, layout exploration, and execution.

Buy the Crest of Arms Vector Pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack - poster design ideas

The brief

Our framework for the tutorial is that we’ve been contracted to create a poster for up and coming musical act PWR.CLRS. The experimental musician is based in Cleveland, and produces a mix of hard-hitting electronic beats, distorted guitars, and spoken word surrealistic poetry. He’s releasing his first record, and needs to let the masses know about the fun night ahead. As we’re pressed for time, we’ll be leveraging the library of visual assets provided by the vector set to speed up our design process.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack - poster design ideas

Gathering some inspiration, and putting a concept together

Buy the Crest of Arms Vector Pack

The inspiration from this piece came from three different sources: the vector pack itself, a superb portrait bathed in neon, and wide array of album art examples.

The vector pack features a lot of clean cut, precisely drawn shapes, with careful highlights, shadows, and ornaments. The elements that immediately jumped at me were the shield shapes (actual shield, circular patterned version), the stalks, and some of the oval frames. Although all the elements are exquisitely drawn, their complex highlight and shading made them hard to mix with other elements. We’ll look at techniques to remove some of the fluff.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The next bits of inspiration came from two photos available from the wonderful collections over at Unsplash. The first photo is this striking night portrait, taken by Alex Iby. I knew rapidly this would become my centerpiece element.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The second photo that helped to shape the piece was this other portrait, taken by Jay Clark. The slogan on this gentleman’s shirt was the key to the band name. I started with TRVE.COLORS,  which morphed to PWR.CLRS (Power Colors).

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Lastly, the amazing library of album art through the ages hosted at Fonts In Use proved good jump-starting material.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

With the elements in hand, it became clear that the shield shapes would support, and frame, our neon portrait. A dark background featuring white text would make for increased contrast. Some additional visual elements (stalks), sprinkled with some textures would tie the whole piece together.

Additionally, we’re locating this era-defining performance at the Phantasy Nightclub in Cleveland (Lakewood), OH. The Phantasy is a special place:

Nine Inch Nails debuted at the Phantasy. The Ramones, Iggy Pop, the Pogues, the Damned, the Psychedelic Furs, the Cramps, Motorhead and the B-52s all played there. The Phantasy was also fertile soil for Cleveland’s ascending 1970s and 1980s music scenes (…)

(via this old news article)

Let’s set a date of February 28th for the performance, and indicate that tickets are available everywhere.

The execution

A few technical notes and reminders

We are going to use both Photoshop and Illustrator for this piece. Photoshop is were 99.9% of the work will happen, but Illustrator will be necessary for opening the pack’s files, and to customize the vector elements themselves.

We are going to work extensively with textures. It’s a good time to remind you guys of a few base rules, and processes:

  1. Don’t know what a clipped layer is? Glad you asked! This means that the layer is only visible/applies to the layer directly below it. You can very quickly do this by holding ALT down on your keyboard and clicking between the two layers. Here’s a quick demonstration.
  2. Every time we’ll work with textures, we’ll follow this simple process: place as smart object, sharpen1, desaturate, enhance contrast with levels, and modify the blending mode.
  3. Placing the textures as smart objects, and using adjustment layers to tweak them, allows us to stick to a non-destructive workflow. We’ve explored in depth the numerous pros and few cons of such a workflow in this past tutorial: “How to Use Textures The Right Way.”

Notes: 1 – accessed through the Filter > Sharpen > Sharpen menu.

With this in place, it’s time to get started!

Document setup

We’re working with an 18″x24″ canvas. I made mine 18.5″x24.5″, in order to work in some bleed area. I’m at 300 ppi, and using RGB, as some of the texture magic happening in the finishing touches rests on it.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, we’ll use the automatic guide tool (View > New guide layout) to create a grid to align our elements on. We’ll be using four columns, and eight rows. The margins are set at .25″, so the inside of our outer guides will be our 18″x24″ canvas.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Main elements: the portrait

If you haven’t yet, grab Alex’ portrait over at Unsplash.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Let’s place it as a smart object in our document. It’s sized at 22.5% of its original height and width, and its center is located at X: 9.25″, and Y: 13″.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, we need to change the color of the background to #231f20 (a rough equivalent to CMYK rich black).

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Main elements: the vectors

It’s time to grab the assets we’ll need from the vector pack. Let’s start by opening it in Illustrator. All of the ones we’re interested in are on that first artboard. I’ve highlighted them in red:

  • The shield
  • The “circular patterned” shield
  • The wheat stalks
  • The oval “toothed” frame

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Let’s start by copying all of these in a new, empty Illustrator document to remove some of the clutter out of the way. I suggest a sheet that is at least 8.5″x11″, and in RGB color mode (to match the PSD document). A dark background (#231f20 for instance) will also help us to see our modifications to the assets more clearly.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next up: to copy and paste these four assets to the empty Illustrator document.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Prepping the shield

The main change we need to make is to remove all the fluff from that main shield shape. All the shading do-dads have to go. The fastest solution is to ungroup the asset (Right click > Ungroup), to manually select all of the extra elements by hand, and to erase them.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

At that point, we’re left with this neat, thick, white shield.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, we simply have to paste it in our Photoshop document, as a smart object. It’ll be sized 425% of its original size, and its center placed at X: 9.25″, and Y: 12.25″.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Once in place, this is what our layer stack looks like: the background, the smart object photo, and the smart object shield.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Masking the image using the shield

One of Photoshop many useful features is the ability to click on a layer thumbnail, and to load its content as a selection. Let’s click on the shield layer thumbnail while pressing the CTRL (PC) or CMD (Mac) keys to load it as our selection.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

From there, with the photo smart object highlighted in the layer palette, we can simply click on the Add layer mask shortcut at the bottom of the palette to start the masking.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Et voilà, we have a mask in place. It isn’t showing/hiding the right thing yet, but we’ll get there shortly.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

If we click on the layer mask thumbnail and press ALT/OPTION at the same time, we can have access to, and edit, its content. We’ll start by inverting the image, so it shows the proper thing.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Better, but we also need to mask the photo past the edges of the mask.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Let’s go back to our mask view (click + ALT/OPTION), and paint the outer side of the shield edge in black as well to hide the rest of our portrait.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

If you use the paint bucket to quickly fill the area, remember to use a solid paintbrush to clean the seams.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

And with that work done, the photo is properly masked!

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

A bit of extra depth

In order to give the shield around the photo a bit more visual presence, we are going to give some extra layer styles to simulate a real thickness. First, a thick stroke. It’ll be 35 pixels thick, and has the same color as the background (#231f20).

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, a strong drop shadow, for the illusion of depth. Note the darker color used (#202020).

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The result is a satisfactory illusion of depth and layers.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The circular shield

Time to add the “oval patterned” shield in the mix. After heading back to Illustrator, let’s change its color to pure white (#ffffff), then paste it as a smart object into our Photoshop document behind the photo layer.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

It’ll be sized at 550% of its original size, and positioned with its center at X: 9.25″, and Y: 12.25″. Additionally, we’ll change its blending mode to screen, to interact more with texture elements later.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The circular, “toothy” frame

This little one needs to be adapted a bit.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

First, its color needs to be changed to all white.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, it needs to be pasted as a smart object between the photo, and the main shield shape. It’ll be sized at 950% of its original size, and positioned at X: 9.25″, and Y: 12.03″.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

After changing its blending mode to overlay, we get a neat secondary frame effect in place around the portrait, highlighting the face even more.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Last vector element: the wheat stalks

This last one is the finishing touch of the vector assets. It frames the overall piece, and also gives it a visual anchor within the canvas. We first need to head back to Illustrator to change their color to pure white.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, we’ll paste it as a smart object right above our background layer. We’ll size it at 1000% of its original size. Its blending mode will be overlay @ 50% opacity, and its center is at X: 9.25″, and Y: 12.3″.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

And all of our elements are in place! Next, we need to talk text.

Copy copy copy

The copy for the poster will be straight to the point: the name of the act, the occasion we’re summoning people to show up for, the location/date line, and the ticketing information. All spelled out, we have:

  • PWR.CLRS
  • RECORD RELEASE PARTY
  • PHANTASY NIGHTCLUB • CLEVELAND • FEB. 28TH
  • TICKETS AVAILABLE WHERE TICKETS ARE SOLD

The typeface we’ll use for our poster is a free one, and comes from the League of Moveable Type. It’s called Orbitron, and has been designed by Matt McInerney. It’ll be the one used for all of our text elements.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

PWR.CLRS is typed at 150 points tall, centered. Its center is located at X: 9.33″, and Y: 2.40″. Note that the kerning is set to optical.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

RECORD RELEASE PARTY is typed at 60 points tall, centered. Its center is located at X: 9.22″, and Y: 21.94″. The kerning is set to optical as well.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, PHANTASY NIGHTCLUB • CLEVELAND • FEB. 28TH / TICKETS AVAILABLE WHERE TICKETS ARE SOLD are all part of the same text object. The “/” indicates a line break. It’s written 30 points tall, and placed at X: 9.25″, and Y: 23.21″. The kerning is set to optical as well.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

And with that, all of our text elements are in place. Here’s a look at how our layers are organized up to now. Note the new Background layer group, to separate its elements from the rest.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Time for textures!

Now that everything is all well organized, it’s time to add textures. If you looked at some of my past tutorials, you already know that I LOVE textures. They help us to give substance, depth, and, well, texture, to very clean digital shapes. Luckily for us, the Arsenal has quite the library.

First up, the text

In order for the text to be more worn out, we’ll be using a texture from the Vintage Organic Noise Texture Pack. The texture in question is gma_tex_herbal-organic_09.jpg.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Remember how we used click+ALT/OPTION to edit the content of the shield’s layer mask earlier? Well it turns out that we can do much more than using brushes and the paint bucket when doing that. We can also paste the content of a texture file in that layer mask. Depending on the texture, it can make for a very rapid, and efficient way to give things a worn out aspect.

Let’s start by opening the texture in Photoshop, and copying the content of the file (CTRL/CMD+A to select everything, CTRL/CMD+C to copy).

Then, let’s add a layer mask to the Text layer group.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

By clicking+ALT/OPTION on the layer mask thumbnail, we have access to that pristine layer mask’s content.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

By pressing CTRL/CMD+V, we can paste the texture at the center of the layer.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

In order to cover the whole piece, we’ll rotate the texture clockwise 90°, and size it up to 220%.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

From there, in order to soften the intensity of the texture, we’ll use levels (CTRL/CMD+L) to fade the texture some.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The result is this beautifully, organically worn text.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, the background. We’ll be using a painterly texture from the Brush Stroke Textures, Volume 02 pack. It’s brush-strokes-textures-volume-02-004-sbh.jpg.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Let’s place it dead center right above the background layer, sized at 105% so it covers the whole background.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Remember the technical notes from earlier? Don’t forget to sharpen the texture smart object (Filter > Sharpen > Sharpen).

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

After using a clipped hue/saturation to desaturate the texture layer, we’ll be using a clipped levels adjustment layer to enhance its contrast.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Lastly for the background, we just need to change the blending mode to soft light @ 35% opacity for our effect.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

With that our background is fully textured. Time to move on to texturing the piece as a whole, to tie everything together.

Texturing the full piece

The first texture we’ll use for the piece as a whole is from the Vintage Organic Noise Texture Pack again. It’s gma_tex_herbal-organic_07.jpg.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

We’ll place that texture centered in the frame, and rotate it counterclockwise 90°.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

It’s sized up to cover the whole piece, at 55%.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

After sharpening the texture, we can simply change its blending mode to color burn @ 35% opacity. There’s no need to desaturate it, as it’s already a black and white texture.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

In order to add some highlight at the top of the poster, we’ll then add gma_tex_herbal-organic_03.jpg in the piece.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

This one is rotated 90° clockwise, and also sized up at 55% to cover the whole piece.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

After sharpening, we can change its blending mode to soft light @ 25% opacity.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

To add a hair of film noise, we’ll use GoMediaArsenal_FilmNoise_05.jpg from the film texture pack.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

This texture needs to be rotated clockwise 90°, and sized up 2100% to fill the whole piece.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Once we have used a clipped hue/saturation layer to desaturate the texture, we need a clipped levels adjustment layer to enhance the texture’s details.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

With that done, we just need to change the texture’s blending mode to screen @ 35% opacity.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

With that, we’re almost done. Here are what our layers should look like at this stage:

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Finishing touches

The last bit of stuff we need to do to this poster to wrap things up is to add a little bit of a halftone effect. Let’s start by making a merged copy of all the layers so far, by using the keyboard shortcut CTRL/CMD+SHIFT+ALT/OPTION+E. This will create a new layer at the top of our stack.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack - poster design ideas

Let’s rename it to Halftones.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

After that, we have to turn it into a smart object. With the layer highlighted, head to Filter > Convert for smart filters.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

With that done, we can head to Filter > Pixelate > Color halftone. Note the value of the Max. Radius, up to 10, from the default value of 8.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The cool thing with smart filters is that the layer has a blending mode, and the filter itself has one as well. What that means is that we can make the effect even more subtle and believable. Let’s start by assigning the halftone filter a blending mode of overlay @ 100% opacity. To do this, let’s double click on the double arrow icon on the right-hand side of the layer thumbnail.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

We then get access to this drop down menu to choose the blending mode.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

From there, we can change the blending mode of the layer itself to lighter color @ 35% opacity.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

If everything went according to plan, this is what the layer stack should look like.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Additionally, here are a couple of detail shots @ 100% zoom.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

And here are some close-ups:

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

And finally a full view of the final piece:

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Wrapping things up

Phew, that was a long one! I hope that you enjoyed following along the tutorial as much as I enjoyed creating it, and that your outcome matches the goals you set for yourself before diving in. Did I leave anything unclear? Any suggestions? Don’t hesitate to reach out in the comments below! I’ll be happy to help.

The Crest of Arm vector pack is now available! Go grab it! If you already have, I hope you enjoy it, and that this tutorial gave you a sense of what you’ll be able to accomplish with it.

Buy the Crest of Arms Vector Pack

And on that note, I’ll see you next time. Cheers!

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best hoodie mockup templates

The Top 7 Hoodie Mockup Template Packs

The Best Hoodie Mockup Templates on the Market

The Arsenal remains committed to providing designers of all stripes with world-class tools to present their work in the best way possible. So in this installment of Arsenal insights we’re going to cut through the clutter and call out the 7 best hoodie mockup templates currently making waves in the Apparel industry. Check it out!

1. Advanced Hoodie Mockup Template Pack

Best Hoodie Mockup Templates

We had to put this one at the top of the list, not only because it has all the standard bells and whistles you’ve come to expect from the Arsenal (multiple ghosted [front, back, and side] and flat options, plus numerous preset options), but also because it has the unique distinction of allowing you to simulate various intricate textures that are otherwise hard to authentically recreate like Houndstooth, Herringbone, & Zebra Print! That’s certainly enough to earn it a place on the list. But this one also goes above and beyond with 10 unique Zip Hoodie option, 93 Tiling Patterns, 7 Print Zones (not bad), Easy-to-use clipping masks, and 8 Present Colors for each Hoodie.

Download the Photoshop Advanced Hoodie Mockup Templates Pack today and elevate your design work to a whole new level.

Download Here

2. Classic Tri-Blend Pullover Hoodie Mockup Pack

Best Hoodie Mockup Templates

Our choice for Number Two makes the list because it has a bit of stealth AND a touch of class. First, the Classic Tre-Blend Pullover Hoodie Mockup Pack allows users the ability to change hoodies to any color of the rainbow and beyond – that’s the stealth part. But it also allows users to present their work to clients so effectively in eye-catching 3-D that the extra burden of pricey printer bills is no longer an issue. Up the ante!

Download today

3. Ladies Ghosted Hoodie Mockup Pack, V2

Booooh!! Spooky stuff. So sharp, it’ll give you the shivers…

Coming in at number 3, one for the gals – The Ladies Ghosted Hoodie Mockup Pack, V2. Includes all the features that made V1 the industry standard, but with features like 14 professional templates in total, 6 back views, 2 side views, 4 front views, & 1 model shot [each with its own single clipping mask in place], V2 raises the bar even further.

Note: All ladies pullover and zipper hoodies include front and back photos, cropped sweatshirt formats, Fleece Zipped, and Sleeveless Hoodies formats – all fitted to form. Plus the easy to use color palette allows for switching up your color scheme fast!

Download Today

4. Ladies Ghosted Hoodie Mockup Templates Pack

An obvious choice to follow number three on our list, the original Ladies Ghosted Hoodie Mockup Pack, the one that started it all. Still a shining example of the Arsenal as a source for World Class design tools. Complete with Pullover Hoodie Version (Ghosted Front & Back), Tri-blend Zipper Hoodie Views (Ghosted Front & Back), and Zipper Hoodies (Ghosted Front, back, and side). 13 Templates total (6 back views, 2 side views, 4 front views, 1 model shot). Revolutionary stuff for the ages.

Download Now

5. Lightweight Tri-Blend Pullover Hoodie Mockup Pack

Next up, coming in at Number Five on our list, the Lightweight Tri-Blend Pullover Hoodie Mockup Pack. With both Men’s & Women’s lightweight tri-blend Ghosted Pullover Versions included [Front and Back], this pack could best be described as the equal opportunity hoodie mockup pack. Get the best of both worlds: 4 templates total, front, back, ghosted, with a new easy to change hoodie color layer!

Download today

6. Pullover Hoodie Mockup Templates Pack

Number six on our list of top Mockup Templates is the Pullover Hoodie Mockup Template Pack – the set it and forget it pack. Why? Well, it includes the Arsenal’s patented easy-to-change color layers and a drawstring layer for all of the templates, with front and back views with clipping masks in place for a start! But – in addition to that – it also allows designers access to smooth, realistic lighting, drop shadow & shading effects in a realistic 3-D format without hassle. Thanks to these easy to use innovations, you can spend less time on the technical stuff, and more time growing your client base. No muss, no fuss. Here it is.

Download today

7. Stringless Pullover Hoodie Mockup Template

Finally, Number seven caps our list for a couple of reasons, not the least of which because it removes one of the great annoyances of the apparel industry – one that has plagued designers for ages – those darn hoodie drawstrings. Apart from that, the Stringless Pullover Hoodie Mockup Template Pack is a shining example of a product born out of pure community. Designers demanded a stringless option, and The Arsenal responded with what can only be described as a revolutionary time saver for designers everywhere who are actively working in the Apparel industry.

(Remember if you have a design request, please tell us yours by emailing us here)

Download today – No strings attached!