Business Insights
Energy Gels are Booming Business
Boom! Energy Gel Branding Carb Boom! Energy Gels, that is. Carb Boom Sports Nutrition Inc., founded in 2000, has recently developed Carb Boom! Energy Gels, a fruit-based, high-carbohydrate product that, according to CEO Lammers and partner Mike Cousino, had a…
The Branding Process: 4 Steps to Success
Steps involved in Branding Process Now that you’re fully educated on the difference between logo design and branding, you’re probably coming to a realization. And that understanding might be something like this, “Bill, I really need more than a logo. I…
Logo Design vs. Branding – what’s the difference?
Why do I hate my new logo?
Never fear, your Cleveland Logo design firm Go Media is here to explain!
Everyone knows what a logo is. It’s that shape companies use to represent their company; like Nike’s swoosh, McDonald’s golden arches (M) or Starbucks green mermaid. But what’s branding exactly? Branding is a more holistic perspective of how your customers experience your company. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company.
Let’s use Nike as an example and consider the differences between a logo and a brand.
Have an eCommerce Site? Make Sure it has these 3 Key Elements:
We all want to see more traffic and conversions on our ecommerce sites, right?
With numerous tricks and tips swarming the web, knowing what, when, and how to make those improvements can be overwhelming.
Today, let’s start from square one and make sure we all have these three fool-proof elements, all of which can be accomplished this afternoon. Let’s get to it!
Don’t Make Squiggliepoo: Trade Show Marketing Ideas with the Experts from Jakprints
Squiggliepoo [Skwig-il-e-poo] Noun 1. useless marketing detritus, usually handed out at conventions or trade shows Synonyms: junk, tchotchke, futile doodads You’ve put in the time and effort to get your company space at the big trade show – good job.…
Branding: More Than Just a Logo
How to Build a Strong Brand Identity What is your brand? Who is your brand? And why should we care? When most people think of a ‘brand’ they think specifically about a logo (known by graphic designers as a ‘mark’)…
Design Firm How-To: Writing Your Company Story
How to Write Your Company Story An excerpt from Drawn to Business by Go Media President William Beachy Who are you? What do you do? What makes you different? Who is your ideal customer? What problem are you solving for them? All…
5 Keys to Branding Your Apparel Line Like a Boss (+ 1 Top Secret to a Successful Launch)
How to Brand Your Apparel Line: Keys to Success “It’s a common misconception that a brand is a company’s logo,” Go Media Partner graphic designer extraordinaire Jeff Finley notes in his book, Thread’s Not Dead. “That’s just part of it. Some…
The Power of WordPress – Why We Believe in it, Why You Should, too
The Benefits of WordPress Here at Cleveland Web Design company Go Media, we are pumped about WordPress CMS. It’s our go-to – super-reliable, always there – a total constant. Yep, it pretty much makes us do cartwheels. Here’s the thing.…
How to Ace Your Next Creative Job Interview – Part One: 20 Interview Do’s and Don’ts
Creative Job Interview Tips Whether you’re out there, seeking a job in a creative field, or just want to keep your ninja interview skills sharp as knives, read on as we receive advice from interview expert Ann Walter. Having interviewed…
How to Build a Stand-Out Brand: Whys and Ways to Stand Out
More than just a logo. When you think of great products or companies, the visual image that forms in your mind is probably that of their mark; McDonald’s golden arches, Nike’s Swoosh and Coca-Cola’s wave. The inherent value of a…
Podcast for Designers – Episode 26: Live from WMC Fest 5!
WMC Fest has come and gone by the time you’re listening to this episode. Nonetheless, custom Cleveland website design agency, Go Media set up shop in the Big Cartel Vendor Village at WMC Fest 5 to talk shop with some speakers, vendors,…
Podcast for Designers – Episode 25: Loren Naji and The Cleveland Art Scene
In a followup to last month’s episode, this month, Cleveland Graphic Design Firm, Go Media sits down with Loren Naji, owner of the Loren Naji Gallery, which has been in the middle of a public battle between the City of Cleveland and…
6 Questions to Consider When Rebranding Your Company
Things to consider before rebranding your company. Here at Cleveland creative agency Go Media, we take branding very seriously. We have helped many companies, who’ve undergone natural growth and change, take necessary steps to transform the face of their company for the better.…
How to Hire a Web Design Firm: Ask These Questions Before You Invest
When hiring a web development firm, we here at Cleveland creative agency Go Media are firm believers in looking before you leap. Make the right decision and your financial investment will pay dividends for the long term. This is one serious decision! Knowing that, you’ve got some serious questions to ask to potential firms. Ask this list of exhaustive questions and you can feel confident about your decision.
And of course, all consulting for a new website is free when you come to Go Media, so feel free to start your new search with us!
Networking Tips: Secrets to Networking Success
“The richest people in the world look for and build networks, everyone else looks for work.” – Robert Kiyosaki
Networking is without a doubt one of the most important efforts to get your name out there and grow your business. Like the old adage says, “it’s not what you know, it’s who you know”. Whether you’re a freelancer working out of a house or working in an established company, getting out there and meeting folks can do wonders.
As Go Media’s Account Manager, networking is an important part my job. In fact, each member of the sales team has a minimum number of networking hours to hit each month. We recognize the value of getting out there and spreading the Go Media word. Sure, there are days where the last thing I want to do after a full day at the office is go and mingle with strangers for hours, but I look forward to networking most of the time!
Often times, the hardest part is finding and getting yourself to the events. It can be uncomfortable to walk up to people you don’t know and start a conversation, but the potential outcome can be worth the 30 seconds of awkwardness.
Go Media Podcast – Episode 24: Todd Gauman and Uniting Cleveland Creatives
This month, we sit down with Todd Gauman, the WMC Fest Event Director, to talk about all the new changes to WMC Fest 5. We also talk about the current struggles Cleveland Creatives face, including Loren Naji’s art gallery being shut down twice in three weeks.
Go Media Podcast – Episode 23: A Conversation with Mike Jones from CreativeSouth.com
Podcast for Designers – Episode 23: A Conversation with Mike Jones from CreativeSouth.com This month, we sit down with Mike Jones from CreativeSouth.com to talk about the event he co-founded and how Creative South is changing the design community in…
The Number One Myth of Hiring (& How You Can Overcome It)
Hey Go Media Faithful! Here’s another excerpt from my book, Drawn to Business, about the number one myth I’ve found in the hiring process. For more of my insights and actual tools to help you start your own million dollar company, pick up the book as well as its supplemental materials, now available on the Arsenal.
Episode 22: Surviving As A Designer With OKPants
In this episode, Jeff, Bryan, and Bill sit down with Aaron Sechrist (aka OKPants) to talk about surviving as a designer in Cleveland, America.
Why Working from the Beach Could Double Your Income
So recently I took a couple of months out from design to go travelling around South East Asia. Get me. I’d love to peg it as an adventure where I was searching for the lost city of whatever to find the hidden treasure of something something, but this was really just a straight up holiday.
I really don’t do holidays that often. I don’t really feel the need to – I love what I do for a living so why would I ever need a break? That being said, I’d had one too many big projects with tight deadlines in a row and even I was starting to feel like I was getting worn a little thin.
However after just maybe a week of exploring the Orient I genuinely started to pine for my wacom. I missed designing. I’d told myself that this was going to be a proper refresh for me, so I’d brought no laptop, no drawing pads, not even a pen! “Anyway”, I told myself “Bangkok really isn’t the kind of place you could sit down a get a really productive days work under your belt”, and so I tried to put it out of my mind.
On Developing a Dedicated Sales Team
One of the best part of our jobs here at Go Media is connecting with fellow creatives. Recently, Jeff Gapinski, Co-Founder and Creative Director at Huemor Design in Commack, New York, reached out us. Jeff had some great feedback about Drawn to Business, as well as some questions about developing a killer sales team.
We thought we’d share the exchange with all of you. Enjoy and please feel free to continue the conversation with us in the comments below!
Present Professional Photorealistic, 3D Designs in Minutes using the World’s Best Mockup Templates
Want to knock the socks off of your clients, whilst instantly boosting your street cred? Take a few extra moments in your design process to mock up your art using the World’s Best Mockup Templates. (Promise: It works every time my friends).
The mockup is a trick of the trade for Go Media and the top design professionals in our community. Why? It gives your clients professional, high quality, palpable, photorealistic 3D imagery of your designs. The result fools them into believing you went the extra mile to produce a physical mockup! (But it’s okay, we won’t tell!) Not only will your client be über impressed, but you’ll just generally be able to communicate your vision to your printer and have a clearer vision of the end product yourself.
How to Get Your Apparel Line into Retail Stores
Designed your own original and unique t-shirt, printed and branded your work, ready to launch? Now you’re ready for the big time.
For a lot of brands, the holy grail of going big-time is getting into well-known retail shops. There’s certainly an appeal to being able to go into your local mall and see your brand on the racks. “How do I get my clothing line into stores,” you ask? Here are some general tips for breaking into retail, straight from Go Media Partner Jeff Finley’s book, Thread’s Not Dead: The Designer’s Guide to the Apparel Industry.