Articles by: Raul Harman
How to Plan an Inbound Marketing Strategy for Ecommerce?
Inbound marketing is a set of marketing tactics and techniques concentrated on utilizing content relevant strategies to current and prospective purchasers and then pulling them toward a business and its products. A dominant characteristic of it is that inbound marketing…
How to Build an Omnichannel Marketing Strategy for Your Small Business
Omnichannel Marketing Strategy for Small Businesses As technology keeps evolving, the line between the online and offline world is beginning to blur. Namely, with the rise of social media, automation tools, and AI, your customers have become more demanding and…
How Much Should You Budget for Marketing in 2019?
Determining Your Marketing Budget Every business, no matter if it’s a startup, a small business or a large enterprise, has difficulties setting aside a budget for anything, let alone marketing. The main reason is that you can never truly predict…
Overlooked SEO Mistakes Ecommerce Websites Make
Ecommerce keeps flourishing. Research predicts that it will reach $4.88 trillion by 2021. This sounds impressive, but what does this mean for you as an online retailer? Well, the growth of ecommerce means greater competition. So, to stay relevant in…
5 Ways SEO Can Help You Manage Your Online Reputation
Using SEO to Improve Your Online Reputation The search engine optimization game is constantly evolving and changing with the algorithms. While this powerful digital marketing method has been used for years as a way to rank websites higher in the…
The Key SEO Activities You Should Automate
Nowadays, many companies leverage search engine optimization (SEO) in order to boost their visibility and exposure online. In the modern competitive landscape, SEO has become mandatory rather than just optional, especially if your company wants to outrun numerous competitors on…
The Best Predictors of a Franchisor’s Success
The franchising business model has grown in popularity over the years. From 1983 to 1993 the number of franchisors, i.e. companies that sell licenses or rights to third parties that enables them to operate under a trademark or a brand…
Create an Online Marketing Plan that Will Grow Any Business
Every 21st-century business hell-bent on making a name for itself in the competitive marketplace needs a strong marketing plan. There is no way around it, if you’re not online and utilizing the power of digital marketing to reach audiences across…
A Complete SEO Checklist for Website Owners
Nowadays, every business needs to have a functional website. Websites have become the face of companies and online consumers visit those pages to shop, get informed or educate themselves. That being said, businesses must meet consumer demands, expectations and needs…
Powerful Strategies to Increase Your Web Presence
How to Increase Your Web Presence: 4 Strategies Nowadays, most businesses operate online. That being said, operating in the digital world means that you must have a well-established presence on the web. The main reason is that the market is…
5 Ways Marketing Automation Can Make You Invincible
In the modern business world, it’s very important that companies leverage creative and innovative strategies to drive their goals. Also, it’s important to be fast at making the right moves and decisions, in order to gain a competitive advantage. Thanks…
Creating & Maintaining a Social Media Branding Strategy
5 Tips to Help Create Your Social Media Branding Strategy Every platform you use allows you to access a certain set of resources. This means that with your social media branding strategy, even with the same message you used a…
The Ultimate Website Marketing Strategy to Increase Conversions
Your Website Marketing Strategy: Modern businesses simply need a working and well-designed website to operate. Consumers nowadays rely on the Internet to do their research and their shopping. In order to be available to their customers, online businesses need a…
Digital Marketing in 2018: How to Boost Customer Satisfaction
With the rise of the web, people’s approach to making purchases has changed significantly. They are now aware of how important they are to small businesses trying to survive in such a competitive marketplace. And, in return for their loyalty,…
Awesome Local SEO Practices that will Help You Become #1 on Google
How To Get To Number 1 On Google Using SEO When looking for a business in your vicinity that will sell you a perfect toy for your kids’ birthday or fix your favorite pair of shoes, where do you find…
Reputation Marketing Techniques that will Do Wonders for your Brand
Reputation Marketing In today’s hyperconnected world, building a reputable brand is more difficult than ever. Maybe there was a time in the past when you could entirely control your brand’s development, but today, that’s not possible. With the rise of…
6 Marketing Mistakes You Should Avoid
Common Marketing Mistakes “The best marketing doesn’t feel like marketing,” said Tom Fishburne, founder of Marketoonist. But, behind this seemingly effortless marketing, there’s a lot of hard work. Many business owners believe that good marketing requires substantial investments, but they…
How Backlinks Can Boost Traffic to Your Website
How do you build links to your website? Every online business wants to reach the top and be the best on the market. That’s why the online market is so overcrowded in the first place. Nevertheless, the competition is ongoing…