Articles by: Elise Myers
When you create a website, everything from the theme to the fonts of the website matters. You need to optimize every little aspect and perfect the many things to ensure that your website is user-friendly. This helps you increase conversion rates and boosts your revenues. You may be wondering how a simple font can affect your website performance. Different aspects including readability, appearance, loading time and preference of clients come into play. Clearly, optimizing your fonts is an essential step in your website development process. Here we describe ways to optimize web fonts which will help you instantly boost the appeal and performance of your WordPress site.
1. Use specialized services
There are a number of different services on the web that particularly deal with web font optimization. The matter is of critical importance which is why sites like Typekit and Google Fonts work tirelessly to cater to your needs. These are third-party fonts that help you to customize the fonts on your page thanks to its vast storage of most commonly accessed fonts. You can also use different font plugins which include:
If you don’t know much about CSS, this is the perfect plugin for you. You can use these fonts by opening the theme panel and using the variety of themes present. Each has its own custom fonts that help you chose the perfect font that you require. Plus, it works on different browsers, optimizing your experience.
Which has an elaborate library of fonts for you to choose from. You can also make specialized custom designs and craft special art for your website. The font plugin gives you access to a live preview so that you can have a view of your actual site before everything is updated.
These fonts provide you with the ease of access to a number of fonts. You can easily style le your custom fonts and modify the file according to your preference. They also help to incorporate the fonts into the website, boosting the entire process.
2. Asynchronous loading of web fonts
You can get a blocking request when you are requesting fonts through font-face. To avoid this issue you need to employ different java scripts and call your fonts through them. There will be millions of different styles to choose from however, you need to act wisely. Being a blogger, you tend to find the best ways to craft a user-friendly and efficient website. Here is what you should do in order to optimize the speed of your website:
- Use a variety of java scripts to call the different fonts via font-face
- Use different fonts so that the website can run them simultaneously
- Employ different typefaces to create a user-oriented design that will boost your website performance.
Web fonts create a key role in improving the UX as well as conversion rate of a website. Considering these two factors, even the best online business ideas may suffer from low traffic, high spam score, and high bounce rate due to bad UX and web font loading time.
3. Don’t go overboard with typefaces
Where employing a limited number of typefaces is good for your website, choosing too many is hazardous. It can:
- Delay the loading of your website due to the different number of sets of fonts that the website will need to load every time it accessed the page.
- Decrease the performance of your website because of the burden on the browser.
- Reduce conversion rates due to excessive loading time and poor user interface.
In order to improve the website performance, you need to choose a moderate number of typefaces and pair them together in order to boost your website efficiency. Don’t be smitten by the millions of different styles. Burdening the host with them will result in unnecessary load on your website, considerably decreasing its performance.
4. Use a preload header
You need to be choosy when using this feature because if you add the different resources, the browser picks them all at once which makes the whole thing pointless. On the other hand, if you are selective and choose the selective fonts precisely, a preload header can be very advantageous.
- It helps the browser to load all the fonts excessively fast
- It also helps you easily incorporate the fonts into the site
- Aids the website to load the required fonts optimizing the website performance.
5. Mach your fonts with the browser
Different browsers have different font compatibility, a wise decision is to do your research and chose fonts according to good review. Website builders incorporate a variety of font formats depending on the popularity of the browser. In short, there are 4 types of fonts. They include:
- WOFF, this is the Web Open Font Format, devolved in 2009, it is a true type of font. Developers use it with Metadata and for compression.
- TTF, also known as the True Type Font which has been around since as early as the 80s
- WOFF2, the Web Open Font Format 2 improves on the preexisting fonts and is an improved version of the font.
- Embedded Open Type, often used for the embedded codes in the website. Originally made by Microsoft, it has a major appeal for users.
If you use Google Fonts, a major part of choosing and optimization is done for you. This is because:
- Google has compressed all of its fonts for ease of access
- Google provides the fonts via Google’s CDN improving the speed of delivery
- Is already optimized, but still allows you to make the preferred changes.
6. Cookies are good
- Provide a temporary storage of the loaded character s of the fonts, serving as a temporary memory.
- Improve website loading speeds as part of the fonts were already stored as cookies when you first accessed the page
- Boost website performance and conversion rates thanks to better loading speeds.
7. Limit the characters
There are a ton of characters present in every font you choose for your website. So considering you used 4 fonts, this would mean that the rower will need to load 4 different sets of character. This can lead to:
- Excessive burden on the browser
- Excessive delays due to massive downloading every time a browser accesses the website
- Slower loading time due to the large load
However, if you set the browser to load only the specific character found on the page, the website will load much quicker. Of course, you won’t use the entire set of characters from every font, hence, if you chose a specific font, only the characters showing on the page will load which will decrease the ultimate load on the browser. As a result, your website performance will improve considerably.
You need to consider the many ways you can use to optimize the website fonts. Doing so will help to boost the website performance and will optimize user experience. This will translate into higher conversion rates and increased revenues, benefiting your business. Follow the steps above in order to optimize your WordPress site fonts for better performance.
Tips on How to Boost Usability of a WordPress Website
It is a small world, but the digital world is even smaller. Therefore, it is important to safeguard your brand’s reputation as a single miss from your end can affect your brand’s identity. One of the places where you have to keep your brand’s identity in mind is your website and blog. It is your brand on the virtual world. It is your window of getting more opportunities. Therefore, it is essential to ensure that your website is easily accessible and attracts your target audience.
While there are many several web development options that you can use to create your website, one of the easiest and efficient ones is WordPress.
WordPress allows you to develop user-friendly websites and helps in making it usable with its easy-to-use plugins, navigational tools, etc. We are going to give some easy tips on how you can boost the usability of your WordPress website.
Below are few tips that will help you:
Tip # 1 – Website should be visually appealing
First impression, as we always say, is the last impression. Now, imagine for a minute – would you explore a website with confusing navigation, garish colors, and designs that take ages to download, Or would you prefer to explore a website that is easy to navigate and has eye-appealing color combination and good design. Most likely, you will choose to explore the latter website.
You might find us repeating us ourselves, but we cannot stress enough on the importance of creating a website that has an easy workflow with good visual impact. Also, ensure that you update your website with the latest principles of website designing as what worked ten years ago might not appeal the visitors anymore. So, it is important to update your website regularly to keep your visitors engaged in your website.
Tip # 2 – Go mobile!
Let us face it – people access information on mobile more than on laptops and desktops. So, it is critical for your website to be mobile-friendly. Your target audience should be able to access your website on the go! And this is possible only if your website has a responsive design. Now, you might ask if you have to upgrade your website. The answer to it is a loud YES! Earlier, websites were typically designed keeping the PC in mind.
The mobile screens are small and viewing your website on mobile can be an arduous task. Your visitor may have to scroll sideways and downwards to read even a small paragraph of text, and that can be a great disadvantage considering that people no longer have the patience to scroll so much to read a small chunk of text.
A responsive design makes your website mobile-friendly, so the visitor can read the content easily without having to scroll/zoom much. If you are wondering if it is a tough task, then let us assure you – it is not! With free WordPress plugins such as Jetpack, you can optimize your website for smaller screens and make your content accessible on all devices.
Tip # 3 – Don’t break the link with your website visitors
Imagine this scenario – a reader comes across your blog post that has a link to another website, they click on it and come across an error saying the page is not found. Disappointing isn’t it? You almost lost a potential visitor there.
It is important to ensure that there are no broken links on your website. Be wary of adding broken links that direct visitors to empty pages. There are chances that the link you added today might not work few months down the line.
Now, monitoring every link might not be possible. But, WordPress has a solution to it. There is a plugin called Broken Link Checker checks for posts and pictures that have a broken link or missing images and notifies you about it. That will help you rectify the issue and keep your website updated.
Tip # 4 – Make website navigation seamless
Yes, we know we are repeating ourselves. However, this is crucial, and no matter how many times we repeat, website developers miss this simple but very important aspect of your website. It is a fast-paced world, and no matter how beautiful your content is, people are not going to read it if your website navigation leaves them with a bad experience.
From logical navigation (you don’t want the website visitor to navigate from About Us to directly Contact Us without going through the other parts of your website), to adding a sitemap to make it easier for the visitor to explore the website, and linking your logo to your website’s homepage; every small aspect adds to the customer experience.
Tip # 5 – Interaction with website visitors = potential customers
We live in a time where we require immediate solutions to our queries. Earlier, visitors had to either post their queries on the ‘contact us’ form of the website or call the helpline and wait for their turn to get their queries resolved.
Now, times have changed. Customers prefer to use different Omni-channels to resolve their queries. Therefore, while you can provide offline options such as a helpline to enable visitors to reach out to you, there are also options such as live chat window that can help you chat with your visitors real-time and resolve their queries at a less turnaround time. With quick solutions and proactive suggestions, you will be able to convert the leads into customers. WordPress offers plugins such as WP Live Chat Support that can help your website visitors to connect with you easily without third-party interference.
Tip # 6 – Attract your users with your content
When we talk about the usability of the website, we often focus on the design and user interface of the website. However, one thing that distinguishes your website from your competitor’s is the quality of content. Ensure that your content is useful and is regularly updated. Remember that while a picture talks a thousand words, it is your content that will convert your visitors into leads. So, always keep your content as the focal point even as you update your website.
Website is not just another marketing exercise to be done for the sake of creating online presence. It is an important means of generating leads for your business. So, always ensure that your website is user-friendly and dedicate time to maintaining it regularly. A good content with great design, navigation, and real-time customer service is the key to success of your website and your brand identity on digital space.