Articles by Month: May 2018
How to Increase Your Website’s Conversion Rate
Setting up and maintaining an e-commerce site is no joke. It can be very difficult to draw in clients and ensure they proceed with a checkout. Many people simply add items to cart and leave it hanging for one reason or the other. Many times, there are certain elements on your website that can make all the difference, changing your client’s perspective and user experience will help you to capture them for longer and ensure sales. Here we have portrayed some of the most important elements of your e-commerce site that are worth the extra time. They will certainly boost your revenue and fortify your traffic.
- No questions asked
The best approach to ensure your client makes it to the end is to give them the minimal possible opportunities to rethink their decision. This means you need to eliminate the questions and the popup asking ‘whether the client is sure’! Of course, he is sure the first time he clicked the buy button but repeatedly interrogating him may make him think otherwise. Try to leave minimal options for them to select. A simplified approach is as follows:
- Allow clients to add objects to cart
- Prompt all the important info such as billing address, payment method etc. on one page
- Proceed to checkout
This three-step procedure will ensure the buyer has minimal rethinking time and is not irritated with annoying questions. For example, a simple notification saying they have purchased the product suffices, along with the delivery time. This approach helps limit the no. of pages in the final checkout. Moreover, it has significant benefit in ensuring sales.
- Instill trust
Just like buyers and sellers in real life, clients are looking for solid assurance before they proceed to purchase your products. For instance, for an online e-commerce site, certain elements help highlight the authenticity of the site. These include:
- Authentic buyer reviews
- Money back warranties
- Free returns
- Money back testimonials
- Secure payment portals
- Trust pilot
- Encrypted checkout
All of these different aspects help fortify the trust of the buyer. This makes it even more likely, that he will proceed with the checkout.
- Take advantage of the live chat feature
Yes, it can be a bit hectic, having someone to answer the live chat any time of the day. This feature is one of the many ways of building customer confidence and increasing sales. Often clients are simply stuck in a little spot and some small help from the center scores a sale. Online chats are wonderful means of interacting with clients and motivating them towards a purchase. You can also direct them to different items. As for the part where you have to attend to the chat 24/7, there are ways to counteract it.
- You can lay down certain timing every day
- Incorporate an auto-generated message
- Take the chat directly to mail in case of unavailability
- Assign a telephone number
- Incorporate customer feedback
There is nothing like an authenticity stamp than an actual customer review. The more reviews you have, the more people are going to trust you. This is an important way of building confidence. Being a blogger, you may have noticed the positive reviews and feedback on other blogs and e-commerce sites. This feedback leaves a great first impression. In addition, it also helps to highlight your good qualities. People feel reassured when they see that there are other people like them. Plus, a client is more likely to buy an item once they spot a similar customer leaving a good review of the product. We highly motivate the use of authentic reviews on your site. Adjust them along with the associated products preferably which will help to drive in relevant traffic.
- Notification tags
Often clients need to be notified of the products repeatedly. Sometimes you can text them the new offers on certain products. For instance, if your site chooses to put up a sale send over messages describing it as well as occasional messages highlighting different products. This will:
- Peak consumer interest
- Attract potential buyers
- Increase popularity and work as an advertisements
- Convert newcomers into permanent clients
Employing these tactics will help you gain an advantage on multiple fronts. It will also help assure other people of money back guarantees as well as returns. This is because different customers will have a different experience and will certainly share it on the website. An immediate plus for you!
- Countdown timers
This new tactic is a great addition to the e-commerce market. It helps users clinging on to every second. Introduce deals with a countdown timer. Moreover, this will limit the time for the client and motivate him to make an early decision. It also helps ensure that clients actually proceed with the purchase. As they know they might miss the deal, chances are they will proceed with the order, immediately! Countdown timers:
- Effectively create a state of urgency for the client
- Motivate clients to revisit for different deals
- Ensure checkout and reduces cart abandonment
- Include a package
One other element on e-commerce sites is the package where a buyer has to select a certain amount of items to get a lower delivery or free delivery. This allows clients to look for multiple things that he may or may not need necessarily in order to avail a free delivery. Although you will pay for the delivery, the extra surge you got from the additional products the client bought can cover for it. This is one of the latest means of captivating buyers and motivating sales. However, you need to be consistent with this regime and offer reasonably proceed items along with the expensive ones in order to ensure a purchase. If you increase the prices chances are
- Clients will avoid a purchase simply because of cost to high
- Many buyers tend to refuse a checkout when they see a high total
- Multiple cheap items are acceptable for a client but multiple expensive items provoke thought.
Hence, the package deal is something that you need to play wisely. You need to understand the mentality of the person in order to attract a purchase. Where you are gaining orders, you also need to offer clients something in return.
- Prompt delivery options
One thing you can do to improve your site offers a prompt delivery option. However, you need to include a time limit for it. This way, clients who need it will order it for sure, without wasting time rethinking. In addition, the option helps encourage clients to place an order and checkout immediately. It also helps take the clients mind off the price and the actual need in favor of a prompt delivery. The satisfaction of receiving the product at an earlier date helps to outshine other problems. Furthermore, these clients’ will surely shop again and leave a good review, which will boost your e-commerce site in multiple ways. It will
- Boost sales
- Improve reviews and attract more clients
- Increase permanent clients
These different elements will help address the many ways of improving your e-commerce sites. Many of these tips are simple and can be easily incorporated. Use them to boost sales and increase traffic. They are some of the authentic means of advertising and boosting product sales, which will surely boost your business as well.
Designing Websites with Chatbots
Avi Ben Ezra is the CTO of SnatchBot, one of the most popular platforms for creating chatbots. Based on his experience and over 40 million interactions carried out by SnatchBot bots, he believes all good websites need a chatbot.
1. Conversational guides to web content add a whole new dimension to good website design
I believe that conversational user interfaces are the future of websites and I’m happy to see them quickly taking over the web. They provide excellent convenience and guidance for website visitors, who no longer need to dial call centers, submit support tickets or sift through knowledge bases in order to get the answers to their questions.
With conversational interfaces, they can now quickly get in touch with a brand and find precisely what they need.
But, what exactly is a conversational user interface? It’s a user interface that mimics human conversation. You’ve probably already interacted with virtual assistants, such as Siri, Cortana, Google Assistant and Alexa, so you know how well they can carry out a human-like conversation.
This is exactly the idea behind conversational websites: to implement a chatbot, which is a conversational interface, capable of guiding website visitors and providing them with the help they need when they need it. Not only are chatbots capable of answering users’ questions, but they can also provide suggestions based on the users’ behavior and personalize their experiences.
In doing so, chatbots instantly delight people and compel them to come back again. Instead of leaving a particular website frustrated, they’ll be hooked in and they’ll even provide honest and constructive feedback invaluable for further improvement and growth.
2. Chatbots are capable of handling all the features your website design needs
Apart from answering the questions of your website visitors and providing excellent customer support, chatbots can handle various other features on your website. They can process payments, help you build an email list, help you collect data about your visitors and make data-driven decisions regarding your web design.
Chatbots can also easily manage your sales funnel, as they are capable of processing orders as well. Your customers don’t have to browse through your products to find what they need because they can start a conversation with your chatbot and let it do all the work.
It’s really simple: a chatbot asks a customer what they’re looking for and provides instant suggestions based on the product type, color, size, style and price range the customer selected. When the customer is ready to make a purchase, the chatbot can then guide them to the shopping cart and process the payment, at the same time notifying you of the new order.
3. Use NLP to deepen the bot’s understanding
In order for your chatbot to truly understand human language and be able to respond accordingly, it needs to be supported by NLP (Natural-Language Processing). NLP is an area of computer science and AI used to provide a computer program, such as a chatbot, with an ability to understand human language and effectively process the natural-language data.
Without NLP, your chatbot wouldn’t be able to fully understand the context behind typed words and it wouldn’t be able to learn from the conversations it engages in. With a state-of-the-art NLP, such as the one we have at SnatchBot, you can create a really intelligent bot able to learn and recognize speech patterns, so that it isn’t limited only to predetermined questions and answers.
NLP even helps your bot recognize emotions and show empathy. You can program your bot to use empathetic language, which your customers will certainly find both fun and useful.
4. You can still offer live chat if you need it
Implementing a chatbot on your website doesn’t mean that there’s no room for live chat anymore. I personally think that you still need it, because bots are still in their infancy stage and they’re not capable of solving complex problems just yet.
Moreover, there are still a lot of people who prefer communicating with a live agent to engaging in a conversation with a bot. Therefore, don’t make your customers frustrated by not providing them with the live chat option.
However, chatbots can outperform human customer support because they are available 24/7, they provide instant answers, and they can multitask, so no one will ever be put on hold. This is exactly why you need one on your website – they’ll always be there to offer a helping hand.
But, again, you should have both a chatbot and live chat, so that you can meet the needs of all your customers.
5. Make sure your bot is omni-channel
People nowadays expect brands to provide omni-channel service, which is only natural, given the fact that we’re all using various channels throughout the day. If you’re checking out a Facebook page of a particular brand, you want to be able to get in touch via Facebook Messenger, right?
This is especially important to mobile users, as it can be frustrating to keep switching from one channel to the other in order to interact with a brand. It’s even more frustrating for you to switch between different channels when several or more customers are contacting you at the same time.
Also, everyone has different channel preferences. This is why your bot should be omni-channel, like SnatchBot chatbots are, so that your website users can continue the conversation without any friction and access all your content on their favourite channel.
With Snatchbot, you can quickly build your own bot and publish it into any channel you want, which you can do entirely for free. There are no hidden costs down the road. We also have a Bot Store with pre-built bots designed for various industries, so you can go with that option if you’re not tech-savvy or simply find it easier.
Chatbots can really revolutionize websites, but you can’t really to what extent until you implement one and clearly see it for yourself. That’s why I highly recommend you try SnatchBot, because it’s completely free and it will help you create a conversational website that will absolutely delight your users.
Free Lightroom Presets
Go Media is so excited to release its first pack of Free Lightroom Presets! This pack is filled with 10 Lightroom Preset Essentials, including the fundamental resources you will need to get started processing your images with efficiency. Simply open Lightroom, import your photos or design work, head to the develop tab, and click the ‘+’ sign to import your new presets. Click on the presets until you find the look you’re after. To get full instruction on how to use our presets, definitely check out the notes in our download. These presets are for your personal use and are not for resale.
Here’s what’s included in the pack of free Lightroom Presets:
- 10 Lightroom Presets created by your friends here at Go Media
Download these presets and How-To PDF now:
Here are some previews of what the Lightroom presets will allow you to do:
Mobile devices became an important part of people’s private lives, but the increasing usage of smartphones also forced companies to invest in this segment of the business. Mobile browsing already makes more than half of Internet usage globally, which is why 61% of marketers use responsive web design as part of their mobile SEO strategy.
If you want to build a sustainable and long-term business, you have to embrace the same concept and optimize a website for the mobile experience. In this post, we will show you the best mobile SEO rules you need to remember making an app design, for this using resources online such as Boston Bill SEO Agency could be really helpful for this.
Simple Design and Clear CTA
A mobile user interface is relatively small, so you need to create a simple design to avoid confusion. Make a small display adding relevant information only. This means you have to reduce and shorten menu items and also highlight CTA links or buttons. It’s the only way to ensure easy navigation through the user interface, allowing visitors to engage with your content.
Mind the Keywords
Regardless of the device, keywords represent an essence of SEO. Your content needs to fulfill basic keyword principles to be discovered by search engines:
- Keyword rich text: Make sure to add enough keywords and theme-related phrases to the content. Online tools and services like aussiewritings.com can help you write content that satisfies state-of-the-art SEO standards.
- Add keywords to titles: Each title must contain a primary keyword near the beginning to boost the SEO potential of your posts.
- Images: Write keyword-based image descriptions to enable search engines to recognize the visual content.
Design for Big Fingers
It may sound strange, but you have to pay attention to this detail as well. It would be perfect if everybody had thin and gentle fingers, but in reality you must design apps that work well for people with big and wide fingers, thumbs in particular. Doing so, you don’t chase away a large portion of visitors who don’t feel comfortable with app design.
Page Load Speed
Page load speed is paramount for mobile optimization. Traditional websites have been designed to fit the needs of laptops and desktop computers, so they underperform on mobile devices. Most users give up opening a website if they have to wait for more than 3 seconds, which means that you must dedicate extra attention to mobile performance. In order to avoid this issue, we suggest you test load speed on all devices before launching a site.
Create Landing Pages
As a serious business, you will probably run a lot of marketing campaigns to expand the base of customers. But you can’t keep adding new elements to the existing pages, so you should create a special landing page for each one of your campaigns. This helps you to keep all pages simple and minimalistic, but also appealing enough for the users to take action.
Mobile pop-ups recently became one of the search engine’s biggest enemies. Bearing in mind the size of the user interface, Google realized that intrusive pop-ups make the situation even worse. That’s why they decided to knock down the ranking of all websites that use this kind of advertising. The only thing you are allowed to use is age check or similar forms.
Limited Forms and Inputs
Pop-ups are not the only problematic element in the mobile design. Although not forbidden, registration forms and similar inputs will burden your app in case you don’t position them properly. You should not add more than one form on any given page, but even then you should try to save space by limiting the size of those inputs.
Compress Multimedia Content
Multimedia features such as videos or audio content can drastically slow down website performance, especially its mobile version. For this reason, you should create shorter videos or podcasts and compress them to make the least impact possible. It’s even better if you can avoid this kind of content, but if not – make sure to optimize it for the mobile experience.
Test on All Devices
The user interface looks different on different devices. Display size varies from smartphone to smartphone, while data processing depends on the software version. It can distort content and make it useless, so you have to test performance on all devices. Once the analysis is over, you can officially publish your mobile app.
Mobile usage drastically increased in the last decade, opening a brand new marketing battlefield for modern companies. Today, it is impossible to build a successful business without a good smartphone app. In this post, we showed you the best mobile SEO rules you need to remember making an app design.
Did you already implement these tactics? Which one plays the most important role in your business?
You’ve heard it said that time is money, and this is particularly true when running a tech company. The more productive and efficient your company becomes, the better you’ll fare in this highly competitive field.
Some of the big tech giants, such as Apple and Google, run companies that are about 40 percent more efficient. Over time, this results in more profit and these companies edging out the competition. Fortunately, you can repeat their success by adopting some of their tactics, as well as a few other smart business standards.
1. Group “A” Players Together
Every company has a few stars in their employee pool. These are the people who are the go-getters. They have ideas, and they make things happen. They likely graduated near the top of their class, have internship experience and a passion for what they do.
In most companies, these “A” players are put into various roles throughout the company, working with all different levels, including employees not performing well. However, at Google, the “A” players are put on the same team and allowed to work together to accomplish amazing things. Not only does this spur on the others in the “A” group, but other groups look to them for inspiration.
2. Get Rid of Processes That Slow Things Down
Every company has certain processes that are cumbersome. Sometimes these processes are well intended, such as keeping management in the loop about important decisions or limiting how much money executives can spend.
Companies lose about 25 percent of their productivity to organizational processes that prevent work from getting down. People have to stop and get permission or are unable to complete a task because of all the rules in place. Even though rules protect your company, also include a way around the rules when it’s in the best interest of moving your business forward.
3. Improve Your Company Culture
A strong, positive company culture does several things for your business. First, it promotes a spirit of teamwork. If Manager A isn’t quite sure how to complete a big project, he will feel much more comfortable consulting Manager B if he knows that person well and has participated in teambuilding activities.
Reward hard work and good attitude, and your employees will lose their fear. Celebrate small and big successes together. Keep everyone on the same page with short meetings every morning. All these little things add up to a company culture that teaches employees to thrive instead of simply survive.
4. Audit Your Program
Some industries rely heavily on high quality and remaining competitive, such as aviation. Take the time for a program audit and figure out how you can improve various processes as well as decrease costs. A good audit will also identify ways to move forward and give you a solid plan of action for the future.
Audits have other benefits as well, such as opening up new business ideas, improving quality control and finding issues in the supply chain. An audit isn’t a one-time occurrence, though. A thorough audit should be done at least every year or two.
5. Automate Tasks
Take the time to really look at your business and what tasks require hands-on work and which ones could potentially be automated. If you require employees to file lengthy reports, is there a way to generate the report more quickly or shorten it the process?
The more tasks you can automate, the more time you free up for your best employees to innovate. In a tech company, you can easily automate and outsource customer service tasks. Just make sure the service is still up to your standards. This frees resources you can then point toward creating new products.
6. Stop the Multitasking
Multiple studies show that multitasking is not efficient and actually lowers productivity. Most people simply can’t multitask. Instead, their brains are moving from one task to the other, bouncing back and forth rapidly, but losing momentum in the process. A very small 2.5 percent of people can multitask with any success. That means the rest of us are just spinning our wheels.
Encourage your employees to focus on one task at a time instead of trying to do multiple things at once. Stress the importance of this and share the studies with your workers. Create a company culture that rewards focus rather than quantity of tasks completed in a day.
7. Ban Unplanned Short Meetings
One of the biggest time-wasters in many workers’ days is the “hey, do you have a minute or two?” meeting. This is when someone has a question and they pop over to the other worker’s desk and ask a few questions. The person’s work is interrupted and it takes several minutes to get back into the flow of what they were doing.
Encourage people to shoot out an email instead that the person can answer at a later time. Few things are as urgent as they seem. Teach employees to figure out the difference between urgent and important and to keep unplanned meetings for only those tasks that truly are urgent.
8. Engage Employees
Investing just 10 percent more in employee engagement improves your bottom-line revenue by about $2,400 annually per engaged employee. What are some ways to engage employees, though? First, cultivate leaders in your company. A strong leader can inspire employees and will make them feel part of the team.
You should also allow an open forum where employees present their ideas, reward the effort and provide plenty of team building and company teamwork opportunities. Reserve one day a month for mini-retreats and one day a week for recognizing stellar work and effort.
9. Seek New Tools
When it comes to running your business on a day-to-day basis, embrace new software and tools. More and more people use Instagram today. Is your marketing department focused on an Instagram presence? Does your target audience live there?
Don’t be afraid to try a new tool, new way to promote your business or new software. A tech company should be on the cutting edge of new innovation more so than other types of businesses. You can always return to the old way of doing things if needed.
Successful Tech Companies
The most successful tech companies start with innovation and a unique outlook on the world and never stop innovating. Apple didn’t just create a smartphone and leave it at that. Instead, the company constantly releases new updates and phones with better features. If you want your tech company to be the next Google, or even just successful in your own little corner of the world, you must open your eyes and mind to doing things differently and encourage your employees to do the same.
How to Get Hired as a Graphic Designer
(to Do the Work You Want to Do)
When going through the hiring process here at Go Media, we see a lot of portfolios. Some are good, some are bad, very few make us stop and say…”wow, okay!”
The portfolios that really stand out to us are strong in branding, print design and web development, have a bit of edge, and hint at a background or strength in illustration. Why? Because we want to find a designer that:
- Is passionate about the same type of work we do.
- Is stylistically similar to us, but still has range.
- Is psyched about using the same programs as we are.
Really want to work at ____ << dream company here (for purposes of this article, we’ll call it Go Media!)
We want it to feel like your portfolio was created with us in mind. Whether that means removing pages from a physical portfolio or modifying your website for this particular job search, it’s time to make some necessary adjustments that will seriously make our heads turn. If this sounds like it will take a lot of extra time and effort, you’re correct. But, it’s worth it.
Here are our recommendations in regards to your portfolio:
MIRROR OUR PASSIONS – BECAUSE YOU SHARE THEM
As you may have heard us preach, you MUST do your homework about Go Media and know our company inside and out. It will take hours to truly understand our services, as well as our history. As mentioned above, Go Media has a strong background in illustration. So, when designers open up their portfolios, show off their illustration skills and refer to our history, we are really wowed. Without doing any research, however, you will likely miss this important bit of history altogether and miss out on some great conversation with us. And quite possibly, a position here at the company.
PAIR DOWN, SHOW RANGE
After you’ve come to understand our major service areas, you should start to pair down your work to match ours. Once you have narrowed down your portfolio to your strongest print, branding and web projects, you can leave the watercolor painting work you do in your free time to the wayside. It just starts to clutter things up.
From there, show us a sample of what you do best while simultaneously showing range. Illustrate the fact that you can work with any client we throw at you, from gritty, down-home BBQ restaurant, to a quaint cupcake shop, to a biker bar, to the world’s largest healthcare center.
SHOW US THAT YOU’RE VERSATILE
We really like our designers to show that they have a wealth of knowledge working in many different programs. One reason is that we need designers to work in specific programs for very specific reasons. (For example, we need designers who are experts in Photoshop that can work on our mockup templates.) Another reason is that we want to ensure that we can all work on and in the same files if needed. Use your portfolio/case studies as a vehicle to show us that you are comfortable in Adobe Creative Suite and other programs if applicable.
At the end of the day, in order to get hired as a graphic designer here at Go Media – to do to work you want to do and truly love to do, all you need to do is to show us the work you want to be doing through your portfolio and, in person, a real fire and passion for that work.
And don’t forget to leave out any work that distracts us from seeing the designer that deserves a seat at our table. Good luck!
Hey Arsenal Subscribers and friends of the Arsenal,
Every month, we meet on Google Hangouts, along with a special guest, to talk shop and give advice on all things design/entrepreneurship. This month, our special guest is Wesley Hoffman, founder of Treehouse Networkshop. Wesley is a long-time friend of Go Media, a WMC Fest alum, and someone who has an enormous amount of wisdom to impart.
After a few years of working in customer service and sales, across several different industries, Wesley decided to follow his true passion: connecting and motivating people. Wesley can field questions about how the power of connecting with others can truly enhance your business and how to network (even if it’s the last thing you want to do.) You won’t want to miss it.
The event, usually only open to our Arsenal subscribers, will be opened up to all of you this month. So, take advantage!
It will be taking place on Wednesday, May 23rd from 6:30 to 7:30 pm EST. Here is the link to join.
If you’re interested in participating in this Google Hangout, please RSVP here. Can’t wait to see you all there!
Your Website Marketing Strategy:
Modern businesses simply need a working and well-designed website to operate. Consumers nowadays rely on the Internet to do their research and their shopping. In order to be available to their customers, online businesses need a website to promote themselves, as well as their products and services. However, simply having a website isn’t nearly enough to attract visitors or convert them into customers, for that matter.
It’s important to understand that online consumers, being more tech-savvy lately, have specific criteria when it comes to purchasing decisions and choosing a specific company to do business with. That’s why it’s important to develop and design a website that will not only meet the expectations of online consumers but, at times, even exceed them. That way, you can use website marketing to increase your conversion rates. Here’s the ultimate website marketing strategy for increasing conversations.
Conduct some thorough research
Before you get started on improving your website, it’s a good practice to do some research first. After all, you need an awesome design and functionality to impress your customers and there’s no better way of achieving that than learning what your customers want in the first place. Make sure that you do some market research. Identify which are the latest trends your audience is following and also try to understand what influences their purchasing decisions when shopping online.
That way, you’ll have a better understanding of your customers’ preferences and what drives them to make purchases. Also, don’t hesitate to spy a bit on your competitors. Check out how they utilize website marketing and how well it performs among their customers. That way, you’ll learn if your competition is missing out on something important that will improve customer engagement and experience, so that you can use that advantage to improve your website.
Analyze your website
Once you’ve completed your research, it’s time to check your website to determine how well it can perform and meet customer expectations in its current state. Analyze your website to determine if there’s any need to improve your current design, functionality and content strategy. The most important factor you must take into consideration is user experience and satisfaction. Put yourself in your customers’ shoes and determine whether you’d make a purchase on your website based on the state it’s currently in.
Moreover, check if your website is fast enough to match customer needs. Is it easy to navigate, is it user-friendly and responsive? What about mobile users, will they be satisfied as well? Another important factor to consider is the content on your website. Check to see if the content is good enough to drive engagement with your customers. You can also opt for cPanel hosting if you need to have more personal control of your website’s content and other functionality aspects.
Search engine optimization (SEO) is a cost-effective and highly efficient marketing strategy for your website. SEO helps your website rank high on search engines by ranking for specific keywords related to your business. That way, when customers type in those keywords in their browsers, your website may end up on the first page of their search results. This is excellent for building your online visibility and reputation. Aside from becoming more visible and easily findable by your customers, your website’s credibility and authority will improve as well.
However, SEO takes a bit of time before it shows any actionable results and this marketing strategy requires you to constantly update your website and activities. That means you’ll need to be consistent when performing activities such as on-site, off-site and technical SEO. Moreover, activities, such as link building and guest blogging will also help build your website’s authority and drive more qualified and organic traffic to your website.
Build your online presence
Your website won’t do you much good, no matter how awesome it is, if no one knows about it. That’s why it’s important to build your online presence and awareness. The best way to start things off is on social media platforms. Make sure you focus on social media networks your target audience is present on, so that you don’t waste time and resources building your presence everywhere.
Once you’ve identified the right networks, you can engage with your target audience and start building more personal relationships with them. You can also post relevant and entertaining content to build engagement with your audience. Make sure you’re consistent and, over time, your social following will grow. This will help you drive more qualified leads back to your website, through personalized promotions and custom offers.
Utilize email marketing
Email is still one of the most effective ways of generating leads and converting them to customers. It is also a great way to lead prospects down your sales funnel, in order to help them convert to customers. Moreover, you can use email to send out carefully designed and personalized messages to leads who are still having second thoughts about visiting your website. As a matter of fact, email can be 40 times more effective at generating leads than Twitter and Facebook combined.
Make sure you use email segmentation that will help you categorize leads based on importance, preference, and other criteria. That way, you can involve more personalization for specific groups of people, in order to encourage them to visit your website and make purchases. In addition, email segmentation can yield a 14.32% increase in open rate and 100.95% in click-through rate. Using email to convince potential customers to check out your website is very effective. Alongside social media, your email marketing will improve your website traffic and conversion rates.
Websites are the most essential aspects of every modern business. Not only is the website the face of your business but it’s also the main place where your customers can browse through your goods and make purchases. That’s why it’s important to have an excellent design for your website. That way, you can meet the expectations and needs of your customers, by offering them a seamless experience and satisfaction.
The Akron Testing Laboratory & Welding School is a family owned and operated business that has been in existence since 1965. ATW serves its local community with a goal of sharing the knowledge and expertise of master welders with students looking to start, or improve their career in the field of welding.
Although Akron Welding has a long history of success, their website was not reflecting all they had to offer. Go Media had the pleasure of bringing their dated website to present-day on a platform that will sustain the growth of their business for years to come. Included in their project was a logo refresh to give ATW a facelift all across the board.
How to Create Engaging Content: 7 Ways
When visitors land on your page, do they stick around for a while or do they bounce away? Most people go to a site looking for information on a specific topic or with the intent to buy. Providing the engaging content your target audience wants isn’t easy, but you can accomplish this by studying your typical site visitors and answering their most pressing questions. If you answer questions your competitors don’t, that’s even better for your branding.
There are approximately 1,874,655,290 websites on the internet. While this number varies from second to second, what this means for your business is that there is a lot of competition out there. Standing out from all your competitors isn’t easy, but the first step to being memorable is adding engaging content.
There is more than one type of content, but creating engaging content is about more than just the type you offer. Here are seven ways to create more engaging content for your readers:
1. Answer Pressing Questions
Does your content answer the most pressing questions site visitors have? One way to clue into these questions is by looking at what search strings brought them to your site in the first place. Today’s search engine browsers often type in questions to find what they’re looking for. You can also search for popular keywords in your industry. Make sure your content answers those questions.
Scotts is known for its menswear, and it seems to know its audience well. The target audience is young, single men who want to look fashionable but masculine at the same time. The information on its blog directly applies to that demographic, with articles such as “Five Things to Do on Valentine’s Day if You’re a Single Man.” By keying into search phrases this target audience seeks, Scotts draws them to its website and hopefully keeps them there.
2. Use Strong Opening Hooks
Site visitors make up their minds about your site in mere seconds. If you don’t grab the person from the minute they land on your page, you risk them bouncing away to a competitor. Using strong opening hooks in your content draws the reader into the article and makes them want to read on.
An opening hook can be a question, a shocking statement, a quote or some interesting fact. The key is to engage the reader while also explaining what the piece will be about. The best way to learn how to write an enticing opening line is by studying the work of excellent writers and seeing how they accomplish this task.
3. Add Video
About one-third of all online activity goes to video watching. It only makes sense to add a video to your website so visitors can absorb content quickly and effortlessly. Don’t just add a video to add a video, though. Make sure it adds value to your site by providing information or answering a question site visitors might have.
Note the video for One Point Partitions and how it showcases the way you can lay out a public restroom facility. The video clearly shows how the partitions go together and how easy things such as the locks, handles and hooks are to install.
4. Know Your Purpose
Before you add a single piece of content to your website, you should know the purpose of that content. What do you hope to accomplish by writing this article or posting this video? The purpose doesn’t always have to be to gather more sales, but you should have a purpose, even if it is just to educate your site visitors.
Your purpose will likely tie into what your customers want to know and who they are as a group. If your customers are mainly millennials, they’ll expect your content to entertain them while informing. Older generations may be satisfied with an infographic that lays out the info in understandable terms.
5. Share the Value
Internet gurus recommend sharing the value of your content with site visitors. This simply means you state what they’ll gain from watching a video or reading a guide and why this information is precious — even if you offer it free. This engages the user from the very beginning because they know there is a reward for investing their time.
Kimpton Hotels offers a Life Is Suite blog where it delves into topics related to the city visitors might travel to. For example, one of the topics is springtime in Denver. It indicates it has a list of musts you need to know about if you’re traveling to Denver in the spring. This entices those travelers to click on that content and read it.
6. Conduct Quizzes
Use quizzes to direct your site visitors to the exact product or area they’re seeking. One example of this type of method is Birchbox. The company used a quiz to help consumers find their “facemask soul mate” and wound up with $7,260 in orders. The quiz is short but helps guide consumers to specific products that cater to their needs.
7. Add Visuals
You likely already know people process visuals much better than they do text alone. Visual content is powerful. When people hear info, they only remember about 10 percent of that information a few days later. However, add a relevant image, and they retain about 65 percent of the same information in the same time period. If you want your site to be memorable, add infographics, graphs, charts and photos that go along with your content.
Engage Content for Your Visitors
In order to keep your visitors engaged and coming back to your website, you need to add content and add it regularly. However, as we’ve seen through the studies above, that content needs to have a purpose and be presented in a way that draws site visitors in. With just a few minor tweaks, you can accomplish this and turn casual visitors into lifelong customers.
Tips for How to Design Your Own Apparel
In today’s video, we introduce you to Dan Byler, Business Development Guru at Jakprints. Jakprints is a premier print shop here in Cleveland with over a decade of experience in online printing. They specialize in custom full-color offset printing, apparel printing/embroidery and sticker production. Dan really knows his stuff, as evidenced by the video you’ll see below, in which Dan discusses his tips for How to Design Your Own Apparel.
Dan Byler has been happily employed at Jakprints since 2004. He began his career in Apparel Production at Jakprints and over the years worked my way into a Business Development role. He is currently working at the Jakprints Oceanside, California office. He has helped hundreds of clients with thousands of projects during his time at Jakprints.
For more on how to design your own apparel, head to some of our most popular articles on this topic under this category:
How to Start Your Own Clothing Company
Tips for Designing Printed Apparel
What is real time technology & how has it changed the way we do business?
Real-time technology is exactly what it sounds like — data that changes what we do at the moment we do it. With the rise of cloud servers and better wireless capabilities, more businesses use this type of technology in daily operations today. Here are a few ways businesses use real-time technology and how it’s improved or changed over the years.
1. Using Live Chat
Live chat is one way real-time technology changed the way we do business online. Even though the capability has been available for years, live chat wasn’t as popular in the past as it is today. A decade ago, people still used email or picked up the phone if they had a question.
Today, consumers go to a website and connect instantly with a customer service representative to ask a question. Analysts estimate live chat will grow by 87 percent in the next year. Although some companies choose hours when live chat is available, it is still fast, efficient service.
SnapEngage includes their live chat option on their 404 error pages. Since a 404 page often results in visitors leaving a website, adding a live chat feature is a way to keep site visitors engaged, no matter where they are on your site.
2. Updating Information
Real-time technology provides the opportunity for updated information. This is particularly true for industries that provide information, such as online newspapers. Gone are the days when people had to wait until the next morning to see a breaking story in the newspapers.
You don’t need a television these days to get your news. In fact, breaking news sometimes hits Twitter and Facebook before journalists report it on cable news networks. Updated information that is ahead of the game is why many news consumers prefer the Internet.
3. Locating People in Real Time
Real-time technology can also track where someone is at any given moment. This type of technology tracks traffic flow at a trade show or predicts the needs of a patient in a hospital and allows staff to respond quickly and efficiently.
Centrak is an example of a real-time location system built with health care in mind. The system allows for efficient serving of patients, and it measures environmental conditions and integrates with other technology and systems within the facility. One advantage with this system is the ability to track assets. If two departments share the same medical device, whoever needs to use it can locate it quickly.
4. Improving Performance
Real-time technology improves the performance of people such as athletes. Most NFL teams use real-time GPS location tracking now during training. The trackers report data that allows coaches to figure out ways to improve performance.
Watching game tapes provides some information to these teams, but having the ability to see the exact positioning of a player during a specific play adds the ability to tweak fine points that mean the difference between champions or almost champions.
5. Planning Reservations
Real-time technology also helps businesses that sell tickets, such as theaters, airlines or event venues. This technology helps consumers see what is available at any given moment, but also helps the business sell empty seats. Systems have the capability to adjust pricing.
For example, if there is a single seat available, it won’t be as attractive as seats in groups of two or more. The price on that single seat can be reduced to make it more attractive and hopefully fill the empty spot. This increases overall profits for the business.
Cinemark is one of many theaters moving to a reserved seating system. Instead of showing up at the last minute and hoping to get a decent seat, consumers purchase tickets ahead of time and choose the seat location. The system updates availability in real time, so consumers see what seats are still available.
6. Managing Field Workers
Another way real-time technology works for businesses is by managing field workers. If you employ workers who go out into the field, such as movers, service professionals or salespeople, organizing calls is a real challenge.
However, with real-time GPS tracking technology, call center managers easily see where each field worker is. Workers check in at different points throughout the service process, so the call center also sees if the job is almost wrapped up or the field worker needs more time. This current information allows the call center to assign jobs as they come in and re-route field workers who finish a job earlier than expected.
7. Pushing Notifications
Mobile devices create the perfect conduit for real-time push notifications. For example, the consumer nears a store at the local shopping mall and suddenly their phone pings. It is a message from one of their favorite stores informing them of a flash sale going on at that exact moment.
This use of real-time technology allows businesses to highly target customers and make sure they aren’t forgotten amidst all the competing stores. Businesses can also use other triggers to push notifications, such as the opening of an app, arriving home after time spent out driving or an number of other triggers all created by real-time data.
Real-Time Technology Tomorrow
Already, real-time technology impacts our lives every single day. From gaming to online chatting to improving processes, up-to-date technology makes businesses more efficient than ever before. In the future, expect technology to become even more refined. While tech can track people’s movements within a short distance now, as technology improves, this will become even more precise. Who knows where business in the future might take real-time technology and where real-time technology might take businesses?
How to Design an Inspiring Poster – 5 Tips from Go Media
Hey designers, one of the topics you come to us most about is finding inspiration for your next graphic design poster. So today, we are giving you five of our favorite tips for those of you scouting ideas for your next great design. Inside are a few freebies from our Arsenal – home of the World’s Best Design Resources – that will help you along the way – keep your eyes peeled.
Before you start design, ask yourself a few questions:
- What size will the poster be?
- Do I need to design for multiple sizes?
- What restrictions do I have?
- What’s my budget?
- What, if any, are the brand standards I need to follow?
- Where will the poster live?
- Who is my audience?
Tip #1: Find Image Inspiration from Sources Related to Your Poster
Designing a poster for an 80’s throwback band? Gain some color inspiration from 80’s mix tapes, cassette tape art and posters. Let Jesse and the Rippers be your guide. Start a Pinterest board and collect all the reference material you can and get loaded up with inspiration!
Example: 80’s Poster – Inspiration Examples
Product Example – 80’s Inspired Posters
Tip #2: Play with Color
A poster is an opportunity to work with color in a new and exciting way. Instead of starting with a white canvas, how will you explore color as it relates to your theme? We love using tools like Adobe Color CC to begin to explore color themes and combinations. You can go three ways here – go high contrast / try a color combination that may be considered “out of the box,” go strictly black and white, or explore muted tones. Here are some of our favorite posters which explore each of these three options.
Stick to Black and White
Muted Color Palette
Tip #3: Find a Really Great Focal Image
As you’ll see on our Posters Pinterest board, many of our favorite posters have one really great focal image that draws the captivates the viewer and delivers a strong message about the posters theme or message.
Here is a great example that reminds us to keep the poster simple in order to make it easily digestible for the viewer.
We can help:
If you’re not an illustrator, you can create your own poster design using royalty-free vectors and fonts (from the Arsenal). You can gain access to our entire product library for only $15 now by the way.
We have vector packs like this one, Karamit, that provide you with a full vector design – as well as its individual elements, that easily assist you in creating your own original design.
Feel free to play around with creating your own focal point using this vector sample from the Karambit Decorative Illustration Vector Pack provided in the download below.
Here are a few additional simple designs that have inspired us lately:
Tip #4: Use Texture to Add an Extra Layer of Intrigue
Texture adds an extra layer of depth to a posters. We love to add texture for a little extra grit, to age the poster a bit, or just to add that extra bit of rock and roll.
You can find more outstanding textures on our Arsenal.
Here are some posters where texture was used really nicely:
Tip #5: Use Your Sense of Humor/Subtle References to Make an Impact
Posters should be enjoyable – both for the designer to make and the viewer to take in. Use your sense of humor and references from the movie or tv show you are highlighting (or from song lyrics, etc.) to engage with your audience and make the poster memorable and impactful. There’s nothing better than seeing a poster for a movie or band you love and thinking that the designer totally gets you.
Now go have fun!
Simple Packaging Design Inspiration 2018
When you are designing packaging, you want your customer to feel like they are opening a present on Christmas day. But over design and you’ll take away from what’s inside. Here are some simple yet pretty sweet looking packaging designs that are making us smile today.
From Need Supply Co.
From Lately Lily
From Princess Polly
From Aura Box
From Justessence Perfume
From Chokolat Pimienta
From Parasol Co.
From Cafe Tontuu Tea
From Kokeshi Matches
From Soul Spice
From this corn
From Babbee’s Honey
Happy packaging everyone!
Whether it is celebrities walking down Rodeo Drive carrying a Louis Vuitton bag or the upper class wanting to impress, this famous name brand demands attention. As of May 2017, Forbes estimates the brand value of Louis Vuitton to be around $28.8 Billion.
They have been in business since 1854, having been founded by Louis Vuitton Malletier. However, most do not know the history of Louis Vuitton or its famous monogram. Let’s take a deeper look into the rich and powerful history of the iconic fashion brand.
A Brief History of Louis Vuitton
Louis was born to a family that made a meager wage as farmers. His mother died when he was only ten years old. Lost, Vuitton wanted to find himself and make something of his life. So he left his hometown of Anchay, France, and he walked all the way to Paris.
The trip was quite cumbersome, and it took him two years to complete. Walking 290 miles was no easy task for even a 13-year-old boy. He did many odd jobs to make ends meet until he arrived in the city.
The first real job he took on was as a packer in a box making company. The boxes he designed were custom and for the elite, and there was no Louis Vuitton logo on these packages. These boxes were used for specific items, so they had to be high quality and very detailed.
He toiled for many years, but when the Empress of France wanted him to be a box maker for the Spanish countess, he knew his luck was about to change. By 1854, he was able to open a shop and rather than mimicking other things on the market; he chose to make his “boxes” out of canvas for durability.
Unlike other trunks on the market, his had a flat surface that could easily stack on ships, and they were waterproof. There was no Louis Vuitton logo on the original trunks. However, things soon changed when Louis passed at the age of 70 in 1892.
His son, Georges, took over the company after his death. He had plans of turning the brand into a global corporation. Today the brand is the epitome of fashion and they have around 460 retail locations in over 50 countries.
He is also credited with the invention of Pin tumbler lock which helped to increase the sales of their secure line of baggage.
The Famous Louis Vuitton logo
The main design feature of the official Louis Vuitton logo is the LV monogram. It is an italicized, serif, capitalized L set slightly to the left and bottom of a capitalized V symbolizing the initials of its founder. Beneath the symbol, the word “Louis Vuitton” was also written.
The brand’s logo has barely changed over time but in 1997, under designer Marc Jacobs they decided to use only the monogram and remove the text altogether from advertisements.
The fonts are historically black combined with a white background though in recent years they have experimented with various colors most notably the brown colored monogram.
The hand-drawn typeface though has remained the same which is said to be partly inspired by roman fonts.
Louis Vuitton and it’s famous “LV” monogram is one of the most recognized brand symbols. Often considered as one the most aspirational handbags for elite women, the logo is symbolic of power and money.
Louis’s son Georges is credited with the creation of the logo to honor his late father. The interlocking LVs became one of the most recognizable emblems on the market. While many companies try to rebrand and upgrade their look, the Louis Vuitton logo has never changed.
The Louis Vuitton monogram protects the company’s authenticity and has become as famous as the clothing, purses, and luggage. The quality leather and custom designs that go into each of these handbags are hard to replicate, even if they do get the monogram right.
Louis Vuitton Bags and Their Stores
Each bag is made from one continuous piece of leather, which means the monograms are right-side-up on one side and upside down on the other. Since they make high-quality luxury goods, the stitching, brass, and leather are always of the highest quality.
The only authorized company to sell these items are the Louis Vuitton stores and the e-commerce section of the company website. Getting them off online auction sites and various other places put customers in jeopardy of buying a really good knock-off.
Coming back to the topic of stores, have you ever been in one their stores? Each store is a lesson in art and high-class fashion. In 1885, the brand opened its first UK store in Oxford Street, London. Disappointing sales, however, resulted in the store relocating to New Bond Street, which is the current UK flagship store.
Louis Vuitton is one of the most counterfeited luxury brands, with China leading with the most number of knock-offs. Hence, the company has a large number of lawyers who work round the clock to prevent unlawful use of brand properties which uses up almost half of its communications budget!
To prevent counterfeit products Louis Vuitton also puts their monogram all over their bags including the inner portions.
Despite keeping the same monogram since its creation, the logo has gone on to become one the most recognized graphic in the world of high-end luxury fashion. The iconic logo along with clever marketing and brand awareness has helped to cement Louis Vuitton as one of the leading brands in fashion design.
Carrying a Louis Vuitton bag is a treat. Though many do not know the history of the brand, they are fascinated to find that it is a rags-to-riches story. Louis and his son, Georges, were both fascinating people with incredible talents. Their quality craftsmanship cannot be denied in all of their products from their inception to today.
My Top Three with Jon Phenom
Jon Phenom, apparel designer and brand director for BLVD Supply, has been advising entrepreneurs on how to create and grow their fashion and clothing lines for over ten years. You can find him doling out advice on YouTube, where he has over 425 free videos for designers looking to grow their clothing lines and launch their businesses into the stratosphere.
Jon’s many passions include brand consultation, design and production work, public speaking, and providing online courses to help other designers launch their clothing lines. His Clothing Brand Academy will be launching soon, so stay tuned to learn how to create an original garment design and learn how to successfully launch your own apparel line.
You can find Jon on Facebook, Instagram, Twitter, as well as on his Official Site. Make sure to subscribe to his Official YouTube channel now for all of that free knowledge Jon has blessed us with. It’s truly extraordinary stuff.
After you’ve subscribed to Jon’s channel, check out this video he created exclusively for Go Media, where he gives us: