Why We’re Totally Geeking Out About This Year’s Weapons of Mass Creation Fest

WMC Fest 2015 is next week!

Weapons of Mass Creation Fest is so many things to so many people. At its core, it’s a three day design conference created and sponsored by creative agency Go Media. But it’s also a family reunion and a huge opportunity to just shamelessly geek out with like-minded, kindred spirits. We cannot wait and are counting down the moments ’til we kick off on August 7th.

Here are some reasons why we’re totally geeking out about this year’s WMC Fest – the best design conference ever!

Tickets to WMC Fest 2015

“Two words: Michael Bierut.” – William Beachy, Go Media President, Ink Wars participant

wmc-fest-2015-7

“I’m really looking forward to seeing a part of Cleveland that didn’t exist when I left town 40 years ago. Also, I’m looking forward to feeling like the oldest person in Cleveland and perhaps getting a tattoo.” – Michael Bierut, WMC Fest speaker

“This will be my third consecutive WMC Fest and what a journey it has been. From curious onlooker in 2013 to vendor in 2014, to event sponsor AND vendor in 2015, The energy, inspiration and community gives me the recharge I need without fail.” – Lenny Terenzi, Screen Printer and Graphic Designer, Ink Wars Host and Sponsor of WMC 2015

“We’re most excited to get face time and one-on-one interaction with other designers. If there’s one thing we’ve discovered, creating a network of common minded people is essential, and showing the work at WMC Fest is just a way to start that conversation.” – Christopher Gray, Half Hazard Press, WMC Fest 6 Sponsors

wmc-fest-2015-lauren

“I’m most exciting to meet and mingle with all of the great folks that will be at the fest! This year, we have a great mix of WMC veteran supporters and fresh faces. To watch people from all over the country with different backgrounds create an amazing energy together is truly inspiring.” – Lauren Hudac, Director of Happy Relations at Weapons of Mass Creation Fest

“I get amped anytime I have the opportunity to go to a new place, and meet new people. At WMC Fest, I can’t wait to talk to some of the industries most innovative creatives, and hear people speak such as Mike Jones of Serve Studios.” – Wesley Hoffman, WMC Fest Workshop leader

wmc-fest-20150mike

“Because it’s going back to its roots – not trying to be something everyone thinks it should be – but is going back to what we all want to show up to! I am excited to be back in Cleveland – to hug necks with everyone!” – Mike Jones, WMC Fest Sponsor and Speaker

“I’m so pumped to see some familiar faces from last year and some brand new ones! I can’t wait to check out the new venue at Playhouse Square and see how the fest has changes from previous years. Mostly, I’m excited to recharge my creativity with everyone!” – Olivia Arnette, WMC Fest Intern

wmc-fest-2015-iw

8 artist on 8 feet of canvas with a mystery theme, man what is better than that? Create on the spot within a time limit! Can’t wait!” – Will Kesling, Lean Dog, WMC Fest Sponsor

Tickets to Friday’s Festivities, including Ink Wars

“We are looking forward to exploring, supporting, and connecting with creative minds whose stories we’re excited to celebrate and share. Creativity is raw, emotional, and vulnerable and this event brings people together through those experiences – making WMC very different from a standard stuffy conference.” – Miranda Boisvert of Rebel.com, Sponsor of this year’s Ink Wars

“The Widen team can’t wait for the creative invigoration that awaits us at WMC. What could be better than spending three straight days with hundreds of conceptual thinkers who all want to solve a problem?” – Nina Brakel-Schutt, Widen, WMC Fest Sponsor

wmc-fest-2015-6

“We are “geeking out” about WMC Fest because this year we have created an interactive augmented reality video booth.  If that’s not geeky enough sounding it’s better to hear what it does: Pose with your friends and custom AR props based on the WMC. We are excited to see people interact with the booth and share their video clips on social media with friends. We also look forward to all the inspiration that the festival brings every year. Between all the speakers, art, meeting new creative people, some drinks….  I always walk away feeling re-charged and very inspired.” – Ian Ziegler, Photonic Studio, WMC Fest Sponsor

“We’re excited to be a part of this epic, energizing event and hope everyone has a wonderful time.” – the PSD2HTML team, WMC Fest Sponsors

“We are incredibly excited for this weekend that will inject innovative ideas and creative energy into our community.” – the City of Cleveland Dept. of Economic Development, WMC Fest Sponsors

wmc-fest-2015-2

“There is a buzz in the air, an energy that is palpable. I can’t wait to soak in all the positivity and authenticity that WMC Fest was founded upon.” – Heather Sakai, WMC Fest Co-Director

“I’m looking forward to meeting everyone in person that I’ve talked with Google Hangouts during the last 8 months. So many new faces join the community this year. So many positive vibes coming out of everyone we’ve talked to.” – Bryan Garvin, WMC Fest Co-Director

wmc-fest-2015-4

Why are you amped to come out to this year’s WMC Fest? Share with us in the comments below!

And if you haven’t purchased your tickets yet, come and experience 3 life-changing days with us August 7 through 9th at Playhouse Square’s Allen Theatre. Saturday tickets are sold out, and Friday and Sunday tickets are on their way to selling out, so hurry and grab those.

Tickets to the Event

Tickets to the Workshops

Stop Everything & Implement these Top 10 Web Conversion Strategies

Top 10 Web Conversion Strategies

Here at Cleveland web design firm Go Media, we’re always being asked what we can do to help a website succeed. Online, success hinges on a very simple trifecta: people must find your site, people must use your site, and people must return to your site. Conversion is about people successfully using your website, and returning again and again to go through an additional transaction or sign-up.

Think about it this way. When you are driving your car, you follow the road. You know to obey predictable patterns like traffic lights and stop signs. On a clear, sunny day with little traffic and some amazing tunes, driving is a breeze. You get where you want to go efficiently and actually enjoy yourself. Now, let’s add in a snowstorm, bumper-to-bumper traffic, a screaming toddler who needs to go to the bathroom “RIGHT NOW,” Twinkle, Twinkle Little Star on repeat, no snacks in the car…and no rest-stop signs in sight. We’ve just sucked any possible fun out of that that car.

A website is no different. You want people to get to their destination (i.e. a conversion) as effectively as possible. You don’t want them to turn around mid-way through the ride, and you’d really like for them to enjoy themselves so that they come back again. To accomplish your goal, you need to provide your user with strong, clear messaging and cues. Get them to their destination quickly, with no traffic, snowstorms, screaming toddlers (we do love kids, we promise!), or diversions along the way.

Below are our Top 10 Website Design Conversion Tips:

Cleveland Web Design   Branding Firm

1. Keep it simple.

Remove any unnecessary clutter on your site. Pay particular attention to your form fields–removing irrelevant messaging means your user focuses on the end goal: the sale or sign-up. Please note though, removing fields does NOT mean confusing your user. Be sure to maintain a sense of sequence and order.

Adobe Illustrator Vectors  Mockup Templates  Tutorials    More · Go Media™

2. Be bold.

Make your call to action pop with color and language. “Click here” within the body copy is so…unclickable. “Sign up now” in a red button, “Start free trial” in a green button, “Add to cart”  in an orange button –these are some examples that blow hidden copy out of the water.

T Shirt Design Domination   Thread s Not Dead Book by Jeff Finley

3. Put your call to action (CTA) above the fold.

Users can’t click what they don’t see. Ensure your CTA is easily accessible as soon as your user lands on the page. What if a user isn’t ready to click immediately upon landing on your page? On the off-chance they need more time to digest your information, put your CTA handy for them so that they can click when ready. Try keeping your CTA on the page as they scroll or add another area for a CTA below the fold.mymedhousing

4. Size doesn’t always matter.

Yes, your CTAs should pop. But here’s some news– bigger isn’t always better. There are other elements that contribute to a visual hierarchy, such as product placement, white-space, expectations for where buttons will be on the page, etc. Even if your CTAs are large, if they are hidden or don’t follow the flow of the page, your users won’t know where to click.

hero1

5. Say what you mean.

Headlines tell your user exactly what they need to know. You want to use your headlines to encourage your desired behavior on the site. Be relevant, show your value proposition, and be clear. If you can do all that and have a sense of humor, we’re hiring.

Homepage-alt

6. Be real.

Ditch the stock photos and invest in real people. Consumers want to trust you, and they don’t trust what’s fake. A warning: make sure your photos contribute to your work. If they clutter or confuse your key message, remove them.

RUSTBELT RECLAMATION

7. Be real x 2.

Add video to your site–short video! Explain your product as concisely as you can, because a video can actually hurt you if it is poorly done or is far too long. Remember to be approachable in the video. You want your users to aspire to be you, the you that is holding your amazing product. Bonus points if your video is sharable or you utilize user-created content to highlight your product.

JAPO_Carousel_Awards

8. You’ve got it? Flaunt it.

Has your company earned an award of any kind? Highlight your awards prominently on your website. Consumers will naturally trust the best in the business.

9. Encourage Trust

Use a security seal if applicable to your business. If a user feels secure on your site, chances are they’ll happily shop. (The keyword= applicable. Don’t just add seals if they aren’t appropriate to your site).

waterloo

10. Read Tip 1.

A clutter-free, straightforward website is really the absolute best way to encourage conversion. Keep your website’s hierarchy clear, use graphics and/or video to further your mission, and ensure that its easy for your customer to convert.

So there you have it! Follow those ten strategies and you’ll be on your way to website success. And remember, your friends here at Cleveland web design firm Go Media are always here to help create the award-winning websites – then maximize the conversions – we all deserve.