internet marketing
Want to Get Comfortable Charging What You’re Worth? Start Shifting Your Mindset About Your Pricing Structures. Here’s How:
Pricing Structures for Graphic Designers and Entrepreneurs Today we’re expanding upon our “How to Launch and Run a Thriving Design Business” series by diving deeper into the imperative concept of charging what you’re worth. Guest blogger Christine Kane, President and…
What Do You Want To Be When You Grow Up?
There is so much pressure behind the age-old phrase ‘What do you want to be when you grow up?’ Don’t you agree? Weapons of Mass Creation Fest speaker Kumar Arora took to our stages, tackling this phrase to see if it is actually a valid way of finding one’s life work.
Tutorial: Create a Torn Paper Effect like Eternal Sunshine – Smart Object Template Available
One of my favorite movies of all time is Eternal Sunshine of the Spotless Mind. I also really love the movie posters that featured a torn paper effect across the person’s eyes with some text underneath. Nice job by BLT on the original posters. I thought it would be cool to make my own version and show you how I did it.
If you want to skip this whole thing and make it easy, I’ve made a Smart Object Photoshop Template so you can easily add your own photo and text. Just double click the smart object layers, paste in your photo, save, and voila! You can even swap out the torn paper images if you’d like.
Create a Brand Bible for your Business with our Brand Bible Adobe InDesign Template
Brand Bible Adobe InDesign Template Do you have an internal document that communicates your brand’s vision and mission to your team? We call it a Brand Bible at Go Media. It’s combines elements of the Brand Guidelines Template with more messaging about why your company…
How to Build a Stand-Out Brand: Whys and Ways to Stand Out
More than just a logo. When you think of great products or companies, the visual image that forms in your mind is probably that of their mark; McDonald’s golden arches, Nike’s Swoosh and Coca-Cola’s wave. The inherent value of a…
How to Land & Maintain Big Clients: 11 Absolutely Essential Tips
Cover image includes work from Go Media for Dawn, Pepsi and Lincoln Electric. For more of our work click here. Landing Big Clients One question we’re always presented with here at our Cleveland based website and graphic design firm Go Media…
New Designer and Developer Resources – August 2014
At Go Media, I’m a front-end developer, a podcaster, a content creator, a designer, and a maker. Just like you, I like to wear a lot of hats and I like to keep up on the current trends, tools, and…
How to Start Your Own Clothing Line: Introducing the Apparel Design Start Here Pack
Start Your Own Clothing Line with Our Apparel Design Start Here Pack Want to start your own clothing line? Look no further. Your career starts right here with our Apparel Design Start Here pack. The pack is chock full of…
25 Art & Design Speakers that Will Leave You Completely Inspired this Summer
Introducing the Weapons of Mass Creation Fest Speakers Inspiring talks on subjects like design, creativity, entrepreneurship, community activism, and pursuing happiness as a creative go-getter, WMC Fest speakers are known to bring a tear to the eye. Let’s meet this…
eCommerce Nightmare: How CS-Cart handcuffed us for years and why we switched to WooCommerce
Oh dear, where do I start? I feel like there’s a huge story behind the scenes that we’ve never let our community in on. To be honest, we’re quite embarrassed about it and we’ve been trying to make things right ever since. But I think it’s time to come clean.
TL;DR: We’ve been trying to upgrade our graphic design resource marketplace, the Arsenal since 2010 and have failed miserably due to working with a heavily customized version of CS-Cart which seemingly handcuffed us to their development team. 4 years, headaches, panic attacks and tens of thousands of dollars later we are FINALLY breaking the chains and getting a taste of freedom! We’ve switched our platform over to WordPress and WooCommerce. Wordpress and WooCommerce both happen to also be Go Media’s preferred solutions for so many of our own clients…
So what was the problem?
On Developing a Dedicated Sales Team
One of the best part of our jobs here at Go Media is connecting with fellow creatives. Recently, Jeff Gapinski, Co-Founder and Creative Director at Huemor Design in Commack, New York, reached out us. Jeff had some great feedback about Drawn to Business, as well as some questions about developing a killer sales team.
We thought we’d share the exchange with all of you. Enjoy and please feel free to continue the conversation with us in the comments below!
How to Get Your Apparel Line into Retail Stores
Designed your own original and unique t-shirt, printed and branded your work, ready to launch? Now you’re ready for the big time.
For a lot of brands, the holy grail of going big-time is getting into well-known retail shops. There’s certainly an appeal to being able to go into your local mall and see your brand on the racks. “How do I get my clothing line into stores,” you ask? Here are some general tips for breaking into retail, straight from Go Media Partner Jeff Finley’s book, Thread’s Not Dead: The Designer’s Guide to the Apparel Industry.
Go Media’s 100+ Must Have Design Resources
One of the top questions we’ve been asked recently is: “What tools, resources and programs do you use in your everyday lives over there at Go Media?”
Our creative studio here in Ohio City is filled with awesome, handy tools that keep us cranking out creativity, programs that keep us organized, and treats that keep our energy pumpin.’
Here’s a list of our favs.
Build An Engaged Social Media Following Now: Tips for Designers
Entrepreneur and Marketing Connoisseur Kumar Arora knows social media like the back of his hand. Fellow Clevelander and start-up wonder for ventures including Rogue Eyewear, iLTHY, Black Rose Entertainment Management Group and ICTech Ltd., Arora has an impressive history in the field. A few things in Arora’s backpocket? Developing campaigns for Coca-cola, Verizon, Redbull, Live Nation, Puma as well as starting on grassroots and viral campaigns for performers like Machine Gun Kelly, Jay Sean, DJ E-V. He is no stranger to growing communities at a rapid-fire rate.
Arora has a few suggestions for designers, like himself, who yearn to gain a following too. In an age of #followme and #tagforlikes though, he reminds, “developing a community that cares is always better than having a group of people who don’t engage.”
Not only buying “likes” bad practice, but will also get you nowhere fast.
How to Create a Winning Email Marketing Campaign
Email marketing is a great way to blast your brand to the millions of fans following your every move. But like anything else, there is an art to creating the perfect campaign that will not only be worth reading, but worth opening in the first place.
We asked our friend Fabio Carneiro, over at Mailchimp, to share with us some words of wisdom on this very topic. Read on for Fabio’s 7 tips to creating an email marketing campaign that matters.
8 Detrimental Design Habits to Break Today
You’ve just landed that internship or job of your dreams and are ready to take on the world. Maybe you’ve been working at a firm or have been freelancing for years.
You’re sure you’ve got it under control. You’re got this in the bag!
But wait! There are just a few common mistakes that may be holding back from achieving your full potential.
We’d like to help. Thanks to some great names in our industry, we have a wealth of advice for you regarding some design habits to break now! Or, better, those to watch out for and nab before they become etched into stone.
16 Ways to Become a Master of Marketing
Whether you’re fresh out of the gate or an experienced designer, you’ll need effective marketing to keep the leads coming in. If you’re like us, you’ve experienced the ‘chug chug effect’ – waves of being booked solid followed by scrambling for work. It’s easy to get so entrenched in design that marketing strategies fall by the wayside.
We’ve learned through the years that marketing is an ongoing process, something we have to make a concerted effort to do. Yes, it takes time and money, but it’s essential for a sustainable business.
In this article, we’d like to share some of the techniques we’ve found to be effective through our experience – some traditional, some not so much. We hope you find this information insightful and please share any ideas you have in the comment section!
How to Launch your Freelance Business: 9 Simple Tips
So, you’ve been fantasizing about taking the big leap in the freelance world. Maybe the three days at Weapons of Mass Creation Fest was just the little push over the edge you needed. Maybe the current job market looks so grim, that making it on your own seems like the best solution. Or is it that you just cannot stand living to create something you don’t believe in one minute longer?
You’re not alone. We chatted a bit with freelance designer Dan Stiles, known for his vibrant, bold and bright screen-print art prints and rock music posters honoring such acts as The Decemberists, Death Cab for Cutie, Ray Lamontagne and Sonic Youth, about his decision to dive in head first. Rena Tom, of Makeshift Society in San Francisco (a sweet co-working space and clubhouse for creative freelancers), also contributed. And lastly, we drew some gems of knowledge from both our experience here at Go Media and Bill Beachy’s book, Drawn to Business.
Learn How to Build the Design Firm of Your Dreams with Drawn to Business!
Disclaimer: Boasting Ahead! We have to be honest with you. We are gushing! Our President, Bill Beachy, has just made us very proud. So please excuse us while take a moment to tell you about what Bill’s been working on,…
Troy DeShano: No Great Story Comes without Difficulty
If you attended this year’s Weapons of Mass Creation Fest, you’ll remember Troy DeShano. Artist, illustrator, speaker, Troy stepped up to the Artists in Residence stage podium and told a story part trying, part terrifying, totally triumphant: his own. Troy…
We Asked, You Answered: My Biggest Challenge Running a Design Business
Here at Go Media, we’re buzzing about the release of Bill Beachy’s book, Drawn to Business including new extra goodies! This nuts and bolts strategy guide highlights the successes, failures, the in and outs of growing a design firm: namely, ours.
How to Land the Design Job of Your Dreams
You’re knee deep in loans. You dream in Adobe. You crafted the-most-memorable video resume of all time.
Or so you think.
You’re knocking on doors and they just seem to be closing.
Slamming, really.
What is it that you’re missing?
We asked Dan Weiss, Talent Acquisition Specialist, from American Greetings and Taryn O’Bra, division director for the Creative Group in Seattle, to share with us some sure-fire ways to get hired at a creative agency.
What’s Go Media Been Up To?
What’s Go Media been up to? Oh, just a little thing called Weapons of Mass Creation Fest…
Go Media Launches Motivideos!
Go Media has been honored to work with the lovely people over at digital video production and marketing company, Motivideos, on version 2 of their website, now live! One of the first producers to self-distribute leadership content online, Motivideos relies heavily on their site to create and distribute original pay per view online Leadership Videos, as well as to generally tell clients their story, generating greater brand awareness online. Go Media’s dev team has been thrilled to help them achieve their vision.