Email marketing is a great way to blast your brand to the millions of fans following your every move. But like anything else, there is an art to creating the perfect campaign that will not only be worth reading, but worth opening in the first place.

We asked our friend Fabio Carneiro, over at Mailchimp, to share with us some words of wisdom on this very topic. Read on for Fabio’s 7 tips to creating an email marketing campaign that matters.