business insights
How to Be a Better B2M Business
A business to many (B2M) model sells goods and services to both consumers and other businesses, so is a mix of both business to business (B2B) and business to consumer (B2C). Meeting the needs of such a diverse set of…
Fundamentals of Lean Business Planning for Small Business Owners
It’s not a matter of opinion, but rather, a simple fact that a business needs to have a business plan. In order to function properly, to break even, and to improve, you need a business plan. Without one, you will…
How Much Should You Budget for Marketing in 2019?
Determining Your Marketing Budget Every business, no matter if it’s a startup, a small business or a large enterprise, has difficulties setting aside a budget for anything, let alone marketing. The main reason is that you can never truly predict…
Seven Must-Have Apps Before Your Next Business Trip
Must Have Apps for 2019 to Download Before Your Next Trip Seasoned travelers know you can do a lot of little things to make being away from home more comfortable. You can follow tips to pack lighter, such as rolling…
Overlooked SEO Mistakes Ecommerce Websites Make
Ecommerce keeps flourishing. Research predicts that it will reach $4.88 trillion by 2021. This sounds impressive, but what does this mean for you as an online retailer? Well, the growth of ecommerce means greater competition. So, to stay relevant in…
Eight Business Mistakes to Be Aware of After Your First Year
Mistakes happen. We are human, and we are not infallible. The trick is not necessarily avoiding mistakes altogether, but instead using them as a learning experience. In business — particularly when running a startup — it’s also essential that you…
How to Determine Which Franchise Business is Best for You
There is a certain draw, a certain magnetism towards being an entrepreneur. Sure, the potential profits can be amazing, there is barely a ceiling on how much money you can make, but there must be something else that makes a…
How to Set Business Goals for 2019 and Beyond
As we welcome 2019, business owners look into the future for growth and improvement beyond mere sales figures. Goal setting is a big part of business growth. Those who set specific and measurable goals are much more likely to succeed.…
Growing Your Small Business: 14 Questions for Entrepreneurs
Starting your own firm or freelance business? Have your own small business, but looking for a boost? We here at Go Media, your favorite Cleveland design firm, are here to help by providing you with 14 fundamental questions that will…
Top Social Media Hashtags for Creative Business Owners
Hey Designers, one of our most popular posts is about Top Social Media Hashtags for Designers. We thought we’d continue to shed light on this topic, this time focusing on the best hashtags for creative business owners. We hope that…
How CAD Is Changing B2B Companies
Good design makes the difference in a company that serves other businesses well and stands out above the crowd. Computer-aided design, or CAD, is one way B2B companies can improve their services, becoming more productive and better meeting the needs…
How to Create Your Business’s Mission Statement
Your company mission statement shapes everything you do as a business owner. It sets the tone for how you grow, how you treat customers and what you value most as a business owner and a person. Taking the time to…
How to Run a More Productive and Efficient Tech Company
You’ve heard it said that time is money, and this is particularly true when running a tech company. The more productive and efficient your company becomes, the better you’ll fare in this highly competitive field. Some of the big tech…
How Real-Time Technology Has Changed the Way We Do Business
What is real time technology & how has it changed the way we do business? Real-time technology is exactly what it sounds like — data that changes what we do at the moment we do it. With the rise of…
Should Your Business Consider Investing in Satellite Technology?
Satellite technology changed the world dramatically after the first experiment in the late 1950s. Today, people communicate in real-time around the globe, view a specific location via Google Earth or beam a signal from one corner of the globe to…
Why Your Business’s Site Needs Before and Afters
Photographs of before and afters allow you to highlight the difference your product makes in the lives of your customers. They serve as a visual testimonial of what you can accomplish for the consumer as a company. If you aren’t…
What Color Scheme Works Best for Your Industry
Website color choice is never an easy decision. Do you stick with your company colors or go with a color scheme that has maximum impact on site visitors? There is a science to figuring out the psychology behind various color…
20 Web Design Stats Every Business Owner Should Know in 2018
Web Design Stats 2018 A business website is a veritable necessity today, and you may have been thinking about creating a new website for your business this year. These are some of the top web design statistics for 2018 that…
How to Power Through When You’re Overwhelmed
What to do When You’re Overwhelmed Ever find yourself in a situation when you’re so overwhelmed with work that you actually feel paralyzed? Us too. Here are some ways which help us to power through during those times when we’re…
A Quick Guide to Sending Emails that Don’t Suck
Email etiquette for creatives We exchange emails with clients and potential sponsors on a daily basis. Sometimes multiple emails in a day. It’s vital that these messages mean what they say and say what they mean. Here is a guide to…
A Designer’s Guide to Pricing
Graphic Designer’s Guide to Pricing To meet the author and learn more about pricing, contracts, collections and more, attend our design retreat: WMC: Off-The-Grid this October 5 -7th. For more information, head to wmcfest.com A lot of designers ask us…
Hiring a Freelance Designer: 5 Questions to Ask Yourself
Questions to ask yourself when hiring a freelancer There are a lot of great freelance designers out there. Whether it is web designer, graphic designer, user experience designer or mobile interface designer. Each has different skill set, expertise and knowledge…
How to Keep Clients Engaged
Client Retention: Here at Go Media, we’re always thinking of marketing strategies that will assist us in attracting new clients. We love new leads and engaging with new customers, after all. We never, however, fail to value the importance of client retention.…
How CTAs Boost Your Revenue and Increase Business
The Importance of Calls to Action An effective call to action, or CTA, can have a resounding impact on revenue while also expanding customer reach. CTAs are common throughout the web, from social media to blog posts, but the most…