Articles by Month: February 2017
Say hello to our Watercolor Alphabet Font Texture Pack
This handcrafted, handpainted pack isn’t your typical font. Saved out as PNG files, the Watercolor Font Texture Pack is to be used like a texture, giving your piece an individually-crafted quality.
Saved out, as shown above, the letters can easily be individually changed to any color of the rainbow using the swatches included in this pack. The possibilities are endless.
Here’s what you get with the Watercolor Font Pack:
- Watercolor Alphabet (Letters A thru Z, plus numbers 0 thru 9) – PNG Files
- 12 Swatches (Jpeg Files)
- Text file (This explains how to apply our swatches to the alphabet)
Please note: All files are stored in PNG format with transparent background and therefore, are not your typical font.
In this article, we’re going to tell you, in no uncertain terms, “DON’T QUIT YOUR DAY JOB!”, but we promise not to be cynical about it. We offer this advice because we understand that, for a lot of creative professionals, sometimes you’ve got to take that crumby day job in order to fund your broader aspirations.
Juggling the demands of your day job with your long term goals is an art in and of itself. It takes tenacity, some level of stubbornness, and a heck of a lot of faith. You certainly develop a kind of dual lifestyle, and for some, even a dual personality. This, too, has its rewards depending on how you let this weird dichotomy manifest itself in your art. Sometimes you find yourself working at the right place but under the wrong title. Sometimes, the title suits you, but the pay doesn’t match. Sometimes, it’s all wrong, and you literally feel like a stranger in the wrong house.
Many a brave soul have succumbed to the temptation to pack up their tent and throw in the towel when faced with this professional dilemma. To those of you out there on the brink of folding, we’re here to tell you that you’re not alone. Sure, things seem pretty rotten right now. You come home at night feeling pretty let down, uninspired. Your true calling feels light years away, and so you end up surfing Snapchat all night instead of dedicating time to your art. To those of you out there struggling with this sinking feeling, remember this: Holding a crappy day job is simply a means to an end. It’s a tough gig, but sticking it out has its rewards. In the words of the great Ringo Starr, “You’ve got to pay your dues if you wanna sing the blues. And you know it don’t come easy.”
We recently asked a group of successful creative professionals to share with us some of their own remarkable horror stories of doing time in a lousy day job while chasing big dreams at night. How low can you go, you ask? There’s no telling until you hit rock bottom. And so, for those of you out there currently stuck between a rock and a hard place [creatively speaking], we’d like to share with you three inspiring stories from the artistic trenches.
Andre Espinosa, Exhibitions Designer, Cincinnati, OH:
I design exhibitions for a well-known museum, and I’m pretty happy with my job these days. But it wasn’t always like that. I’ve worked at this museum for seven years, but I spent the first five years here slogging it as a security guard. It wasn’t my dream job, but I kept at it and worked hard, day and night. Eventually, I figured it would serve me well in my long-term goal to work in the Exhibitions Department. It was a long road, I was the low man on the totem pole, and I almost quit on a number of occasions. I bumped into an awful lot of trouble along the way and had my pride hurt, and my head chopped off on a number of occasions. But I never quit. I watched people get promoted ahead of me, but I just kept working. I watched them bring in people from the outside to fill positions instead of promoting from within. Ouch! Still I kept working. I even watched as they implemented some of my ideas around the museum without a single nod of acknowledgment. I was never bitter. I just kept working.
Perhaps my darkest hour happened on a lonely Sunday afternoon in December a couple years back. My nine-year-old daughter was performing in a local production of the Nutcracker and, try as I might, I just couldn’t get the day off. [That’s another story altogether. You’d put in a time off request and, like a game of roulette, hope for the best. Sometimes you’d win. Sometimes you’d lose. I suppose I could’ve called in sick, but, remember, I had big aspirations. I was no deadbeat. I wouldn’t call in sick unless I WAS sick. It’s just not how I’m built.]
There was only one thing left for me to do, short of quitting, and that was to request early dismissal that afternoon. Early dismissal was an honest alternative, and harmless enough. It happened during the changing of the guard, between the first and second shifts, and only if the museum was dead quiet. Well, it was late in the afternoon on a Sunday in early December, and the museum was completely abandoned. You could hear a pin drop. I thought I was a shoo-in to head home early. But still, I was denied. So, with no other option available, I went to the floor supervisor and put in my request. I beseeched, petitioned, pleaded, and practically begged him. But he wouldn’t budge. I felt betrayed, though I didn’t hold it against him. I knew that someone else was pulling the strings.
I was eventually set free that day after a hair-raising stand-off between myself and the powers that be. I made it to my daughter’s recital by the skin of teeth. But the damage had been done. The next day I was called into my boss’s office and reprimanded. I was treated like a real troublemaker. It stung, but I held my tongue and took the beating, trying to toughen up for better days that surely lay ahead. After all, I figured, it couldn’t get much worse.
Time passed, and I weathered many a storm – including a complete shake up from top to bottom within the organization. I guess I just outlived them all.
Eventually, a position would open up in the Exhibition Department for an Exhibition Designer. I jumped on it and got the job. It’s all good now. I’m doing what I love, and I’ve got most weekends off too. I hung in there. It was bleak, it was humiliating, and I almost gave up. But, today, I’m glad I didn’t.
Shirley Matusak, Graphic Designer/Poster Artist/Punk Rocker, Rochester, NY:
I took a job as a junior Sales rep at a big corporation, selling software to car dealerships. It was a lot of cold calling, fact finding. Lotta hangs ups. Pretty grueling stuff. Hours were 8 to 5, Monday through Friday. On the job, I was buttoned down, conservative. I never betrayed a thing about my secret artistic life, or at least that’s what I thought. On the clock, I felt like a different person. Sometimes I’d catch a glimpse of myself in the mirror in the bathroom, and I didn’t even recognize myself. But as soon as five o’clock rolled around, I’d transform into a bold, prowling punker. I sang lead in a local band, The Sh*ts. We gigged around town on the regular. It was great. My day job bankrolled the whole thing. I’m grateful for that.
The fact that I had to keep my true self under wraps, that was challenging. It started to feel like a Jekyll & Hyde routine. Juggling these two personalities would eventually take too much effort, and teach me a very valuable life lesson. The more attention I gave to my art, the less I could give to succeeding at my day job. I had to strike a balance, and, when the time was right, strike out on my own and pursue my dreams.
It all came to a head one year when after the Christmas holiday I came back into the office and discovered that my entire department had flown to Orlando for the annual Sales & Marketing retreat. I was told to answer the phones until everyone got back. That hurt like hell. I hadn’t been invited to the party. I felt like a loser.
The chips were down, and I was tempted to quit. But thank God I didn’t. I needed that job to finance my art, to keep me sane, more so than I needed a trip to Orlando, watching clips of Braveheart, doing “breakout” sessions” with a bunch of ex-football players in pleated pants and Brylcreem. The whole experience taught me that the only one you can trust in life, no matter what your path, is yourself. I was an oddball, and no level of covering up my true self during the day was gonna work. The artist inside me needed to show through, and, eventually did, in spite of myself. I was an outcast by nature, and it was time to come to terms with that.
I eventually left that place altogether and said good riddance to those squares. The coast is clear. My true self is now allowed to come out and show itself, day and night. I still sing in bands, but I now work for an advertising agency as a designer, and I also make my living designing gig posters professionally. My clients are mainly people I met while leading the dual life of a junior sales rep/corporate lackey by day, and punk rocker by night. That job forced me to fight for what I love, to have faith in what I believe in, and to appreciate the true person lurking beneath the phony exterior of a lousy day job. I’m glad I didn’t give up.
Maintaining a dual lifestyle wears you down. If you’re not true to yourself, eventually you’re going to crash, one way or another. But if you remain true to your dreams, no matter what life throws your way, your true self will eventually make its big debut. Be true to you.
Brad Castille, Marketing Director/Web Entrepreneur, New York, NY:
I worked for five years at a local nonprofit as an Administrative Assistant to the Marketing Department. My hope was that I would eventually move up within the ranks.
This particular organization was known for holding high profile events, and these events offered a great opportunity for employees to prove themselves. Lots of media and celebrities were always in attendance. But never one to be star struck, I could usually be found on my feet working the night away. I kept things very professional and never got distracted by all the glitz and glamor. But one year, my professionalism was questioned, and I nearly cracked under the pressure.
It all happened during one particular fundraiser when we hired an outside PR firm to help manage the often delicate world of media relations that surround these kinds of events. The PR firm sent a group of mostly young, college-aged girls, and I was partnered with them for the evening. Everything seemed to go down without a hitch. We spent the entire event hustling between the press box and backstage, seating guests, playing gopher to whoever needed a hand, you name it. Everyone worked tirelessly and gave one hundred and ten percent. No star gazing. No partying. We kept our noses to the grindstone.
But come Monday my boss called me into his office. He said that one of the undercover police officers who had also been assigned to help with security that night had reported that I (or someone closely matching my profile) had been spotted bringing “girls” out onto the floor during the event, and spending much of my time “entertaining” these girls. I informed my boss that these “girls” were in fact members of the PR staff that we had hired that night, and everything was strictly business. After a lengthy interrogation, I was let out of his office. A number of the regular staff vouched for me and even went on the record to say how well I’d done that night. But something fundamental between my boss and I had been breached, and we never fully recovered one another’s trust. It sucked.
I weathered this storm, and eventually found my way out of this situation altogether. Most of my off hours are spent these days focusing on my lifestyle/ecommerce website which I launched thanks to money from my day job. I still hold a day job, too, working as the Marketing Director for a well respected creative firm where I enjoy the trust and support of my coworkers and my boss. It’s a charmed life, and sometimes you just never know how things are going to turn out.
So there you have it, folks. What doesn’t kill you, only makes you stronger. Never giving up, and not giving in, only serves to sharpen your creative edge. Hang in there!
Note: This blog post is a combination of facts and certain embellishments. Some names and identifying details have been changed to protect the privacy of individuals.
Furthermore, names, dates, places, events, and details have been changed, invented, and altered for literary effect. The reader should not consider this blog post anything other than a work of literature.
We’re sharing indie patch inspiration
Who else is obsessed with patches? Here are some we fancy. We hope they get your creative juices flowing. You never know…you might be the next Michael Jackson of patch design. But remember that these are only here to serve as inspiration. You are your own unique unicorn, so do your own thing. Have fun!
Click on each patch for more information.
How to Ask Clients for Money (when it’s not your favorite)
For many of us, asking to get paid isn’t among our favorite conversations. It’s something that takes practice. Here are some tips we suggest for building your confidence when asking to get paid what you so rightfully deserve.
Show them the value. When meeting with new clients, make a smooth transition from a discussion about project details into the value you’ll be bringing to the client immediately and over years to come. By doing so, you’ll build up not only their confidence but your own. Prove your worth by way of examples of past success and by speaking with assuredness about your experience. When your new client feels safe in your care, you’ll be able to show them that you deserve to get paid what you’re asking. Prep for this by practicing speaking about past clients and filling up your portfolio with only the best of past projects. What will you say about these to really wow new clients? What did you design for a past client that really boosted their business to new levels? What was your approach and how will that apply to this project?
Make it easy. We suggest offering the client various options by which they can pay right off the bat, making it as simple and convenient for them as possible. Have your iPad and Square reader out and ready to go. Grab their credit card number and enter it into your system immediately and discuss how you’ll be billing them so there will be no surprises. Ask if you’d prefer that you stop by in person and pick up a check. Be prepared and ready to have these discussions from the get-go. Don’t miss a chance to get this all squared away from the jump. This will make the entire process easier for both you and your client.
Give them options. Once you’ve established what your client will owe, give your clients a few options regarding how they’d like to pay (if you’re willing to negotiate this, of course). 100% down. 50%, 50%. 50%, 35%, 10%. 50%, 20%, 20%, 10%, etc. Once this has been established, put the dates in writing. Giving your client options here is just another factor in building a positive, trusting relationship between the two of you. When you either automate the payments or call to receive them, there will be no surprises. If you’re making a call, a simple, polite request for payment is all you’ll need. Leave out the fluff. Don’t apologize for calling and bothering them. Please note: As much as you have hope for a fantastic, pain-free relationship with this client, you will have to review what will happen if payments are missed. (This will also be detailed in your contract.) Let your client know why it’s important they pay on time, how this will affect their project timeline, as well as how it impacts how you’ve structured your own calendar. Get this out of the way so that you won’t have to deal with it later (with any hope!)
Be specific. When shopping at a store, isn’t it bothersome when you pick up an item you’re interested in only to find it doesn’t have a price tag on it? We think so. When you’re speaking with a new or potential client, be prepared to talk numbers by having a rough estimate of pricing for your services – or hourly billing – so that you’re not a deer in headlights when discussing pricing. Be prepared and after further discussion, be specific about what your client will owe so that there isn’t any gray area. Let them know how they can pay, the total cost of your services and when payments are due. Let them pick up your shiny product, hold it in their hand, know what they’re purchasing and feel like it’s worth every penny.
Make it personal. Great customer service always builds bridges between you and your client. Friendly notes and reminders when bills are due are always better received than cold, sterile ones worded in contractual type language. In addition, keeping clients engaged in other ways will keep you at the top of their minds.
We hope these methods will help you find it easier to connect with future clients, have easier conversations about money and keep your billing processes running smoothly. Good luck!
Gifts for Graphic Designers
Valentine’s Day is coming up. This is a holiday that so many of us love and so many of us….don’t. If you happen to enjoy it, here are some gifts to give the creative you love. If you don’t have a Valentine, treat yourself. That’s an order.
You can also get a special gift basket for your loved one, you can customized it and add everything you want, or check the next gifts.
Valentine’s Day: the most romantic, lovey-dovey, glorious day of affection, gifts, and expressions of love of the year. Or it’s a day you wish you could sleep through so you don’t have to look at even one gushing, bouquet-carrying, heart-shaped-chocolate-eating, drunk-on-love person.
Click on each image for more info.
Here at Go Media, we’re always thinking of marketing strategies that will assist us in attracting new clients. We love new leads and engaging with new customers, after all. We never, however, fail to value the importance of client retention. After all, we see the incredible value in keeping the relationships with past clients alive. And so we do. At any one time, we estimate having around 50% returning clients on our plate. How do we keep the engagement going? Here are some touch points we use to keep the love alive…
Company Wide eNewsletter: a monthly touchpoint with our entire email list (this includes all of our email lists combined, including our Arsenal list, Shirt Mockup and Mockup Everything lists, our Weapons of Mass Creation Fest list, our design services list, etc.) In our email, we give our readers a brief overview of what’s happening in all of our departments.
Monthly eBlasts: monthly eNewsletters go out to our design services email list with specific promotions every month. These could include discounted services like 25% off a brand refresh or 15% off a website design. They are a great way to reconnect with past clients who might need a refresh, new service or friendly reminder that we’re here to help.
Phone Call or Email: There’s nothing better than an old-fashioned call or email to past clients we haven’t connected with in awhile. If we’re running a special promotion, we’ll often times call and offer this to those we feel might be interested in / ready for this deal or service. Keep in mind that calling or emailing for the sole purpose of seeking business can come off disingenuine. A friendly hello with no ask, from time to time, will really benefit you.
Surveys: Feedback from clients is paramount for our business. Whether positive or negative, it moves us forward. The feedback is also a great way to continue a conversation with our clients – to either mend a fence or build upon something wonderful.
Cards and Gifts: We love sending cards and gifts to our clients around the holidays, which may include Valentine’s Day, Thanksgiving or Christmas. These are just a little reminder to clients and Go Media family that we’re thinking of them. Here are some examples of cards and gifts we’ve sent in the past.
We also have general “Thinking of You” cards to send when the mood strikes.
Social Media Posts: We love surprising our clients with social media shout-outs when appropriate or “just because.”
Open House Events: More than anything, we love to throw a great party! Our Open Houses are a great way for us to relax while reconnecting with past clients, among others. Our next open house, entitled Creativity at Work, is happening in March, so please come out and connect with us then. All are welcome. Details here.
What tips can you share for client retention? Please share them in the comments section below!
Join us every Thursday, when your friends here at the Arsenal take over the Go Media blog to share insights, tips, freebies or other fun to brighten your work day.
Today we’re releasing Valentine’s Day vector freebies for your use in any personal project. This includes four icons as seen below. Enjoy!
Love our products? Access our huge product library ($11k in resources) and exclusive content for only $15/mth. Yes, seriously. Learn more now.
Download it now: GoMedia_Vector_Valentine Icons