Princess Leia Fan Art

Inspiration of the Day: Here’s to Princess Leia

Princess Leia Fan Art

Our hearts are broken over the loss of Carrie Fisher, so today we’re honoring her in today’s Inspiration of the Day post. Please enjoy this work we found on Dribbble and Behance created by artists we admire, which honors her and the characters she played so eloquently.

Hero image, Princess Leia, by ttya on Dribbble

Animated Leia Illustration by Rogie
Animated Leia Illustration by Rogie
A litttle princess leia love by Angie Jones
A litttle princess leia love by Angie Jones
Princess Leia by Crystal Kung
Princess Leia by Crystal Kung
Ms.Leia by Konrad Kirpluk
Ms.Leia by Konrad Kirpluk
Princess Leia by Adam Grason
Princess Leia by Adam Grason
You Are Sorely Missed by Jake Bartlett
You Are Sorely Missed by Jake Bartlett
Princess Leia by Dustin Spence
Princess Leia by Dustin Spence
Princess Leia by Marta Waterme
Princess Leia by Marta Waterme
Star Wars Poster (Return of the Jedi) by Juan Esteban Rodríguez
Star Wars Poster (Return of the Jedi) by Juan Esteban Rodríguez
Leia by solo artwork
Leia by solo artwork
Лея и Джабба by by Natalia Dekalo
Leia by Natalia Dekalo
Princess Leia by Iratxe lezameta
Princess Leia by Iratxe lezameta
The Endor Trail by Jimena Sanchez S
The Endor Trail by Jimena Sanchez S
Princess Leia by Oliver Sin
Princess Leia by Oliver Sin
Organa by Leonard Peng
Organa by Leonard Peng
Princess Leia by BRÄO .
Princess Leia by BRÄO .
Kawaii Star Wars - Slave Leia and Jabba by by Jerrod Maruyama
Kawaii Star Wars – Slave Leia and Jabba by by Jerrod Maruyama
Star Wars Uncut by Oliver Sin
Star Wars Uncut by Oliver Sin
Princess Leia by Dave Bardin
Princess Leia by Dave Bardin
Princess Leia on the Blockade Runner by Jason Yang
Princess Leia on the Blockade Runner by Jason Yang
Princess Leia Mermaid by Christina Sanchez
Princess Leia Mermaid by Christina Sanchez
May The Force Be With You, Always. by by Casey Yoshida
May The Force Be With You, Always. by by Casey Yoshida
Princess Leia by Milton Nakata
Princess Leia by Milton Nakata

How to Promote a Positive Work Environment and Increase Revenue

The concept of positive thinking has been a popular practice for decades. Commonly used to treat depression and reduce stress, this seemingly debatable mentality actually has some scientific value behind it. Although individuals have been applying it to their personal lives in ever-increasing numbers, business leaders have begun introducing the strategy to their workforce.

Engaging in Team Building and Development

How to Promote a Positive Work Environment

Meant to encourage consistency and productivity across the board, team building is critical to those who want their company to reach its fullest potential. As this has become a popular method of introducing co-workers, strengthening collaboration and heightening profitability, there are a plethora of proven exercises that focus on building teams and instilling a positive mindset.

The desert island survival game is one of the most basic and straightforward brainteasers. Ask your staff members to create a list of 10 or 12 items that they’d want to have if they were stranded on a desert island with their fellow co-workers or teammates. Afterward, ask each employee why they chose their specific items. You can take this exercise one step further by having them rank each item in order of its importance, as well as those of their peers.

If you have access to an empty room or large outdoor clearing, the minefield exercise can be used to develop stronger relationships and enhance communications amongst teammates. The premise is simple: one blindfolded teammate has to traverse a minefield that is littered with (harmless) objects using only the words, suggestions and guidance of their team. Playable with teams of two or more, this is an incredibly fun exercise that is quite useful at building positivity and increasing revenue.

Those who are working with larger teams of 10 or 20 members can use a fun concentration game to renew their energy levels, boost their memory and show them the importance of paying attention to details.

After dividing the team into two equally sized groups, have both lines face each other. Employees in the first line then turn around, which gives those in the remaining line a chance to change several features of their own appearance. At the completion of 30 – 60 seconds, the two lines once again face each other. Those who just turned around now have to identify as many changes as they can before the timer runs out.

Feel free to get creative with your games. Remember, they don’t necessarily have to relate directly to the job. As long as these exercises promote team building and positive thinking, you’ll be well on your way to enjoying a positive work environment and increased company revenue.  

Integrating Corporate Culture

image 2 (1)

Business leaders who want to maintain an even greater focus on positive thinking can integrate their company’s culture into the new way of thinking. This process begins during the initial recruitment and hiring process, where you’ll need to filter out any applicants that don’t match your standards, expectations or mindset. Remember: a great leader needs great people to lead in order to be successful.

According to experts on the subject, a company’s culture revolves around their organization’s beliefs and core mission, internal controls and power structures, rituals such as regularly scheduled meetings and special events, overall workflow and even the brand’s logo or likeness. Maintaining consistency across all these areas is the key to establishing a positive corporate culture has the potential to impact long-term revenue.

You’ll also want to ensure that your culture is fully scalable to match a growing staff, increased workflow and any forecasted profits. By ensuring the framework is already in place to accommodate the greater revenue that comes with a stronger corporate culture, you’ll be better equipped to handle the growth as soon as it occurs.

Developing a culture that revolves around positive thinking can also boost employee engagement. Some companies are able to utilize an open work environment to ensure their organizational leaders and figureheads are accessible by every employee. Not only does this ensure quick and thorough communication, but it can even lead to an increased sense of solidarity amongst staff members.  

Tackling Issues Head-On

image 3 (1)

A number of issues need to be addressed when considering the impact of positive thinking on your workplace. While those who pressure their employees into the performing better will often see improved productivity, studies show that healthcare costs can be 50 percent higher for these companies when compared to those who assume a laidback, stress-free approach.

Undue stress, pressure and a negative company culture can even lead to increased disengagement amongst your employees. According to the Queens School of Business, disengaged staff members experience higher rates of absenteeism, workplace accidents and lower profitability. Considering the fact that 7 out of 10 people across the U.S. report physical or emotional stress, we could be talking about millions of employees throughout all industries.

Workplace stress can also lead to a lack of employee loyalty. As approximately 40 percent of all U.S. workers consider their job to be extremely stressful, it’s easy to see how an otherwise dedicated staff member could be lured away by the promise of higher wages, greater benefits or a friendlier work environment.

Reaping the Benefits for All

image 4

Those who embrace the power of positive thinking in and around the workplace are bound to see changes that benefit themselves as well as others. We can look at the recent actions of other companies to find evidence of the effects that positive thinking can have on corporate culture, teamwork and even customer service.  

Increased sustainability in productivity and, as a result, organizational revenue, is one of the biggest and most obvious advantages of a motivated and positive-minded workforce. Employees who are happy with their roles are far more likely to meet production quotas and maintain standards in quality as opposed to those who are overworked, burned out or otherwise unmotivated.

Your company’s standards in customer service are also likely to improve in the wake of a successful positive thinking campaign. With renewed motivation, desire and enthusiasm, your public-facing staff members will find their daily interactions are easier than ever before. Moreover, their newfound methods of stress management and mitigation will help them overcome even the most difficult of customers.

Maintaining Your New Corporate Culture and Profitability Into the Future

Instilling a positive mindset amongst your workforce and increasing your company’s revenue is only half the battle. Once you have a strong corporate culture in place, the challenge only intensifies as you’re tasked with maintaining your momentum in the days, weeks, months and years ahead.  

Lexie Lu is a freelance UX designer and blogger. She enjoys researching the latest design trends and always has a cup of coffee nearby. She manages Design Roast and can be followed on Twitter @lexieludesigner.

Creating your own coloring book using Photoshop

Design Tip of the Day: Creating your own Coloring Book in Photoshop

Creating your own coloring book using Photoshop >

It’s time for the holidays! That means lots of relaxation time, including time spent curled up by the fire. If you’re like me, it’s hard to keep still when all you want to do is create all the time. This is where coloring books come in. They’re perfect for cold winter nights when you need to keep yourself busy without going into full work mode. 

Snowflake Brush Freebie

Download of the Day: Snowflake Brush Freebie

Free Snowflake Brush Freebie

Join us every Thursday, when your friends here at the Arsenal take over the Go Media blog to share insights, tips, freebies or other fun to brighten your work day.

Today we’re releasing snowflake brushes free for your use in any personal project. In order to use your new brushes, open PS, then head to Edit > Preset Manage > Load. Next, navigate to your new brush file. Open a new document, select one of your new snowflake brushes and get to work! Enjoy!

Love our products? Access our huge product library ($11k in resources) and exclusive content for only $15/mth. Yes, seriously. Learn more now.

Download it now: Go Media Snowflake Brush Freebie

Snowflake Brush Freebie

Tips for Cold Calling

In Defense of the Dreaded Cold Call, Part 2: Get On The Horn

The Eccentric’s Guide to Cold Calling in 5 Simple Steps….

Last month we discussed the oft forgotten virtues of peddling your wares door to door, a daunting enough task to be sure. In this installment we’ll explore the redheaded stepchild of marketing, the black sheep of self promotion, the dreaded cold [phone] call. They don’t call it the COLD call for nothing either. It’s true. Everybody dreads it. You do. They do. I do (And I love to “BS” with people).

There’s something about the process that feels unnatural for both persons on either end of the line. It’s cold, indeed. Cold enough to give both the caller and the person being called the shivers. It’s the Mt. Everest of sales tactics. You could be the most outgoing, confident person in the world, but picking up that phone and finding the strength to dial that number takes some doing. Here at Go Media, Cleveland’s premier Design firm, we believe in you. Your will is strong, and you’ve already got the know-how. You just need some motivation. So here we go…follow our lead!

Today we’re going to add warmth and personality to the cold call process in 5 simple steps. We’ll debunk some of the mysteries behind it, get the skunk on the table, look it in the face, and overcome our fears together to help you get your foot in the door and grow your business.

Fear is the optimum word here, people. More specifically, fear of rejection. It’s at the core of our collective dislike over cold calling. That, and it just seems unnatural. No one likes to have their day interrupted with a phone call from someone they hardly know. Being the person who has to make that call can be intimidating. If you’re like me and you hate being solicited, then you’re going to hate being the solicitor. You’re bound to feel some bit of self loathing, maybe even self hatred. To this I say, resist the temptation. Keep your chin up. You’ve got something valuable to share. And, besides, it has to be done. You can hide behind a smokescreen of emails forever. But pretty soon you’ll find that your business is suffering. There’s always room for some good old fashioned one-on-one conversation with people to perk things up a bit. We’re only human after all. It’s okay to feel some trepidation with the process. But it’s that personal touch (the very humanity of it all, if you will) that makes it such a reliable form of communication.

Step 1: It’s all about overcoming objections. Cold calling is a contact sport. You’re going to run into a lot of resistance. Just remember that you’re not a shyster, and you’ve got something important to offer.

Q: How does one overcome objections?
A: With confidence.

Q: How does one gain confidence?
A: Well, you either got it, or you don’t.

But if you’ve got it, and it’s hiding under a layer of uncertainty, then do your homework. Learn as much about the company you are attempting to reach before you make that call. Seek to understand what it is that the company does. Get to know them inside and out. Identify possible needs that they may have, and fill in the gaps with the value that you bring to the table. This will help build confidence. And nothing thwarts resistance more than exhibiting confidence.

Step 2: Develop a personal approach. Conversation is an artform. You can talk AT people, past people, or wait until the other person is done talking, so that you can start talking too. None of this makes for good conversation. Be prepared to let people speak. Learn to savour the silences and pauses in a conversation. They’re gifts. In a world full of noise and distraction, it’s nice to let things fall naturally. Resist the temptation to fill in the gaps, and don’t worry if the person on the other line is about to interrupt you or dump you down the booby hatch. Throw caution to the wind. You’re not a snake oil salesman. You’ve done your homework. You understand their business, and you’ve identified a need. Share it, naturally. And, by all means, let the other person have the last word.

[Note: Here’s an extra bit of oddball advice for further instruction…Check out some old Youtube videos of the great talk show hosts, like Johnny Carson, Dick Cavett, or Tom Snyder. This may sound highly unorthodox, and it may even strike you as being a bit silly. But, fact is, these were three of the world’s’ greatest conversationalists, able to naturally shift gears and effortlessly follow the rhythm of any conversation with just about anyone. And how did they achieve this? By being genuinely curious about other people. So open your mind. Get over yourself. And get ready to do more than just talk. Get ready to listen, learn, and share. Before you know it, you too have become a brilliant conversationalist.]

Step 3: The yogic approach. No kidding. One of the biggest hurdles to the cold call is physical tension and nervousness. Nothing calms the nerves more than simple breathing. And nothing jumpstarts breathing more than a little physical activity. Try doing some stretches before you call, some forward bends. Get the blood flowing, and let it rush to your head. If if helps, and you have the mobility, get up from your chair, and walk while you talk. It’s more natural than sitting at a desk with a phone glued to your ear.

Step 4: Get passed the gatekeepers. You will encounter them over the phone. Some of them are downright suspicious of everybody. Most of them, however, are ordinary people just doing their job. Don’t be discouraged. And, for goodness sake, don’t be rude. Talk to them the way you yourself would like to be talked to. Show them the same courtesy you would to the receptionist at your dentist’s office. Chances are they’ll warm up to you.

Come clean with who you are and why you’re calling. You’re seeking a moment of someone else’s time. Be up front about it. It’s nothing to be ashamed of. The gatekeepers are trained to sniff out the sneaky ones. Don’t be sneaky. And most importantly, always remember, before they connect you, to ask for the direct extension of the person you are trying to reach. That way, next time you call in, you can bypass the gatekeeper entirely. Unless of course you hit off. If so, more power to you.

Step 5: So you’ve had a nice brief chat with the gatekeeper/receptionist, and it has been determined that you do not pose any imminent threat of wasting anyone’s time. Congratulations! The finer attributes of your personality have really shown through! “I’ll connect you now,” says the receptionist. And just like that, you’re in.

That went well. Before you know it, you’re on the air. And it’s not a voicemail, but an actual person you’re speaking with. Remember to pace yourself. Your cold call is getting warmer. Speak in a manner that reassures the person on the other end of the line that you’re not a kook. Tell them upfront, right out of the gate, who you are, why you’re calling, and ask them if now is a good time to talk. Regardless of their response, this is your cue to provide a little bit more detail behind who you are and the purpose of your call. The person on the other end of the line is listening. You’ve got their attention. Deliver a short pitch, ask a question or two about their business, and settle in for the conversation.

At this point the conversation could go just about anywhere. If they insist on speaking with you at another time, accept it. Be prepared to offer a specific alternate date & time to follow up with them. In the meantime, offer to send them more information on your business. This will illuminate your next conversation.

So there you have it. You’ve cleared the biggest hurdle in the process – finding the motivation to pick up the phone, get passed the gatekeeper, make that personal connection, and establish familiarity with your clients. The rest is up to you. Good luck!

Download of the Day: Free Snowy Overlay

Free Snowy Overlay

Join us every Thursday, when your friends here at the Arsenal take over the Go Media blog to share insights, tips, freebies or other fun to brighten your work day.

Today we’re releasing snowy overlay to make your holiday a little brighter. Open up a festive photo in Photoshop, file > place your new overlay on top and you’re done!

Love our products? Access our huge product library ($11k in resources) and exclusive content for only $15/mth. Yes, seriously. Learn more now.

Download it now: Snowy-Overlay from Go Media

free snow overlay

Using Crumpled Paper Textures to Pimp out your Hang in There Cat Poster (Freebie Included!)

8 Tips for Helping Your Business Go Mobile

Why Your Business Should Go Mobile with 8 Tips

Waiting for the subway. Procrastinating at work. Going to the bathroom. Relaxing on the couch. Sitting on a bench at the park.

What do all these events have in common? You’re on your phone for all of them.

It’s 2016, and people live their lives through the screen on their smartphone. Everything from social interactions to business transactions take place in the palm of your hand. The world now runs through mobile devices, which means your business should as well.

If your business hasn’t made the transition to mobile, then now is definitely the time to do it. Here are eight tips for helping your business go mobile:

1. Serve Your Customers

why your business should go mobile

Simply having an app or mobile website isn’t beneficial for your business if it isn’t useful to your customers. Make sure you focus on your customer’s needs when designing your new mobile platform.

Why do customers visit your website or call your business? Do they want to set up a reservation? Do they need a quote for a project? Maybe they want to be informed? Figure out the reason people visit your company’s website and feature that on your mobile platform.

For example, restaurants could provide the ability to make a reservation at the top of their home page. Just be sure it’s clear and easy to use. If it’s not, your customer may get frustrated and go elsewhere.

Make sure you keep the customer in mind when you make your business go mobile.

2. Responsive Website Design

There’s nothing worse than going to a website on a tablet, only to find it’s really small because it’s designed for a phone. This problem will turn away customers because your design isn’t aesthetically appealing.

You don’t know which device your users will be using to access your website, so your company’s mobile website should have a responsive design that changes size based on the device being used. If someone is viewing your website on a tablet, the site’s size and orientation will automatically adjust based on the user’s screen. If the user in on their phone, then your website will shrink and be just as readable.

Your website should be able to function on any device. A responsive website design is the best way to accomplish this.

3. Create an App

Apps dominate the mobile landscape. There are apps for games, social media, online shopping and much more. It’s possible your company might need an app instead of a responsive website.

An app can be your company’s hub to make orders, provide content, create a community and become more in touch with your audience. Having an app will entice more users to interact with your company, because the icon on their phone will act as a constant reminder. Your business will always be in the back of their mind.

You also have more freedom of designing an app than you do with a website. Apps can be a creative way for your business to truly connect with customers.

4. Outsource the App Development and Maintenance

Don’t worry about learning code or different design styles. Instead, outsource the job of designing your app and leave it up to the experts.

In fact, making an app is easier than ever. There are many companies that can easily create a basic app that gives you every feature you need. However, the best route might be to find a freelance designer on a site like Upwork and hire them to design an app that’s best for your company.

Maintaining your app is simple as well. There are companies that will test your app for bugs and fix them for you. You only have to pay for the bugs that were found and fixed.

By outsourcing the job of app or website creation, you’re making sure you have the best finished product. It also gives you more time to focus on your business.

5. Embrace the Mobile World

image 2

Going mobile doesn’t mean you can just create a website, publish it and then completely forget about the Internet. Your business has to be completely active in the mobile realm. This means being active on social media and continually interacting with customers.

Create social media accounts so your business can interact with customers. You can also update your audience on any news about your business.

Also, becoming mobile means you should be more available. Users can visit your website at any time within a split second, so you should be able to respond instantly at any time. Have an instant messaging option for your customer support page. Your business can’t truly go mobile if it ignores the other mobile platforms and features available to it.

6. Advertise Your New Platform

Some companies use apps or innovative web designs as a way to attract new customers. In a way, your app is a marketing attribute. However, your app or mobile site can do much more than get new eyes on your business. It can be an extension of your business’ service.

Advertise your new platform to your existing customers. Put up posters in your store or send a mass email to anyone who has made a purchase. Your mobile platform can become an integral part of your customers’ lives. It can create brand loyalty because your app is always there for your customers. Make sure people know about your business going mobile.

7. Simple Is Better

Simplicity is key for any design. If blocks of text are popping up, and letters are scrolling by in bright, flashing colors, then all you’re doing is distracting your user from the purpose of your website or app.

Your mobile website or app should be as simple as possible — plain colors, easy-to-read fonts and no movement. The user isn’t interested in your company because you know how to code a text box that flashes a yellow color. Your users want to learn more about your business or take part in a transaction. Make this easier for them by having a simple platform.

8. Focus on Usability

image 3

The most important aspect of your new mobile platform is that people can actually use it. When creating this platform, make sure you focus on usability.

The key to successful usability is easy navigation. The user should be able to find the information they want to find. This is why it’s important to understand your audience and know what they’re looking for. That way, you can feature this information and make it easy for your customers. You should also make sure your website runs smoothly and quickly.

Test different pages and get feedback from your users. Find out what they like, what they don’t like and how they feel your website can be improved. Look for problems they might come across when using your website or app. Then do everything you can to fix these problems and make sure visitors have no issues with using your platform.

Time to Get Mobile

Now is the best time for your business to go mobile. Make it a reality so your business can reap the benefits.

Lexie Lu is a freelance UX designer and blogger. She enjoys researching the latest design trends and always has a cup of coffee nearby. She manages Design Roast and can be followed on Twitter @lexieludesigner.

Free Constellation Vectors

Download of the Day: Free Constellation Vectors

Free Constellation Vectors

Join us every Thursday, when your friends here at the Arsenal take over the Go Media blog to share insights, tips, freebies or other fun to brighten your work day.

Today we’re releasing a pack which includes free constellation vectors.

Love our products? Access our huge product library ($11k in resources) and exclusive content for only $15/mth. Yes, seriously. Learn more now.

The Download: Free Constellation Vectors from Go Media’s Arsenal

Free Constellation Vectors

How CTAs Boost Your Revenue and Increase Business

The Importance of Calls to Action

An effective call to action, or CTA, can have a resounding impact on revenue while also expanding customer reach.

CTAs are common throughout the web, from social media to blog posts, but the most successful speak for themselves with profitable results.

CTAs also possess an enjoyable versatility, both in regard to platform usage and actual content, that makes their usage recommended for business in all niches. When digging deeper into why and how successful calls to action work, while also looking at examples of poor calls to action, several things become clear:

1. CTAs Can Exist Anywhere

1

The early age of the internet saw a fairly limited number of areas ripe for calls to action. Since CTAs can exist anywhere content can, today presents a wider range of opportunities than ever for businesses to take full advantage of CTAs. Facebook, Twitter, Pinterest, Instagram and other platforms all present ample opportunity for calls to action, whether in the form of conventional text or even a video or photo making the call to action. As the example above shows, platforms like Instagram even provide accessible call to action options.

This versatility aids in increased revenue because it allows for more creative opportunities. Audiences vary between the platforms. Viewers of a blog, for instance, are fully expecting to digest content, making lengthier calls to action appropriate. Meanwhile, viewers of Instagram are more in the mode of quick digestion. In this case, a quick video or photo with a concise call to action seems more appropriate.

Using the versatility of CTAs, while analyzing which CTAs are a fit for the particular medium, can result in a business seeing extreme increases in revenue. Reaching out to the entire user base via blogs and social media can ensure a wider net is cast than ever before.

2. They Serve as the Finishing Touch

One could convey a brilliant marketing pitch and be faultless in their delivery and content delivery, yet still fail to capture business if they don’t finish well. Summarizing all the benefits of joining a service or purchasing an item at the end of the pitch is integral to closing things up. Calls to action have the power to do this.

Aligning CTAs correctly is part of the art. Ideally, for a blog post, successful CTAs are placed at the end, with the preceding content leading into it and the CTA summarizing the beneficial points. A question like, “So what are you waiting for?” or “Ready to join?” is commonly included.

Prematurely placing a CTA can cause readers to forget to undertake the action entirely. They may get so swept up in your beautiful content that the CTA can be forgotten. That’s why placing it at the end is a better strategy — it can leave a more resounding impact and result in more conversions.

3. CTAs Can Reinforce Established Expertise

2

Users are unlikely to respond to a call to action if they’re skeptical about you or what you’re offering. As a result, great calls to action are preceded by content that establishes a legitimate reputation and knowledge on the topic. For example, this guide to better landing pages from Hubspot includes eleven great tips. By the article’s conclusion, there is no question as to whether Hubspot is an expert on the subject.

At the article’s conclusion, they ask users: “What other landing page tips would you share with marketers taking an interest in landing page optimization?” This causes users to stop and think, reflecting on what they’ve read so far. With many at a loss for what to respond with, Hubspot cleverly includes right below that a very effective CTA: “Want more lead generation tips and tricks? Download your copy of The 30 Greatest Lead Generation Tips, Tricks & Ideas today.”

Asking readers a concluding question and then following that question up with a relevant call to action can work wonders in terms of increasing revenue and grabbing a reader’s attention. It’s generally a three-step process that entails capturing the reader’s interest, immersing their newly learned knowledge with an applicable question and using that question within the CTA.

4. Non-Specific CTAs Can Work, When Incorporated Intelligently

3

Content-tailored calls to action can work wonderfully, though the power of CTAs is also evident in their ability to be placed anywhere regardless of topic. An entirely irrelevant CTA won’t work well, such as pitching an eBook about aviation in an article about pest control, but more general CTA tasks — like subscribing to the entire site’s newsletter or following them on social media — can be pushed regardless of the topic being presented in the blog or social media post.

Hubspot does this well, too, placing a call to action box at the bottom of many blog articles that give viewers an option to subscribe to their newsletter. After some time on their page, a pop-up also appears with the option to “Get expert marketing tips straight to your inbox, and become a better marketer” above a box where you can enter your email address.

The box only pops up after a minute or two on a page, with the site assuming you’re reading and interested enough in the content to consider subscribing. Using time-based pop-ups like these, as opposed to just popping up immediately, can be the difference between being perceived as a nuisance and a helpful suggestion.

5. Harness the Power of Testimonials

4

In addition to strong content, testimonials can be a difference-maker when people are wondering whether to go through with a presented CTA. LinkedIn knows this well, dedicating an entire page to endorsements and testimonials from respectable figures. On their various product pages, where CTAs are used to get people to sign up, these testimonials are visible on the page.

This is a particularly wise method for businesses not as dependent on substantive blog content. If users aren’t going to gain good judgment of your reputability or success from content alone, have others reinforce that notion. CopyBlogger uses endorsements nicely in their call to action, with various endorsement quotes evident right below their “Take the Tour” CTA.

6. Establish Urgency! CTAs Love It!

5

Effective calls to actions can vary in their content and tone, though they generally all do possess a relatively urgent quality. Creating the impression that something is limited or very timely can prompt users to make the action, as opposed to simply telling themselves “I’ll do it later” before forgetting about it entirely. The call to action on Leadpages’ weekly webinar is a great example of this, telling users to “Click Here to Claim Your Spot,” with a countdown timer below that. While the timer may be a bit much for some sites, it’s certainly an effective tool to tell potential leads “this won’t be here forever!”

CJ Pony Parts’ homepage CTA also successfully uses urgency. They offer a 10% off sale, while noting “this is your only chance all year to purchase select Cobb items on sale!”. Again, this informs users how much time they have can create a productive anxiety of sorts, with them opting to take care of it now before forgetting later.

Calls to action clearly possess a great ability to generate revenue and expand a business’ reach, as long as they show urgency, are implemented appropriately on a platform-specific basis and are uplifted by shrewd placement and copy. All businesses should be taking advantage of CTAs in our very social media and blog-active climate.

Lexie Lu is a freelance UX designer and blogger. She enjoys researching the latest design trends and always has a cup of coffee nearby. She manages Design Roast and can be followed on Twitter @lexieludesigner.

The Elements of Great Poster Design

Great Poster Design Tips:

Recently, we received an email from a Go Media friend asking a simple, yet incredibly complicated question: “What are the qualities of a good poster design?”

And while we’ve done many a blog post about posters that inspire us, we haven’t covered why they have done such a great job of doing so.

So today we are going to do our best to answer that question – as simply as possible.

As we all may know, a poster’s job is often three-fold; it serves to advertise and communicate information while acting as a piece of artwork.

A great poster communicates a message clearly.

Of those three tasks, the poster absolutely must deliver a message as clear as a bell, so that it is as digestible in as little time as possible.

To accomplish this, make sure your poster flows well to do that:

  • make sure it is easy to read from a distance
  • grabs the viewer’s attention with a main image or headline, then
  • answers the questions who, what, when, where and how and
  • leaves the least important details to the fine print

16400c8aaf01e0ad78d4b75f940a9867

0163e4e1a1c0acf0d9b74fdb27186da3

A great poster is simple.

In order to communicate your message, your poster should be relatively simple. If you bombard them with too much information, they’ll leave overwhelmed.

Remember:

  • Less is more.
  • Let it breathe! Leave enough white space so that the viewer can absorb the information.
  • Choose complimentary color palettes

1d5969af1a6b1ab3d059cf0a433909c6

A great poster captures your attention.

When designing your poster, certain elements will capture the attention of your viewer above others. These include playing with:

High contrast

847d8d0a2c748413dadaf94ab4d74966

Dominant images

7e566f5b5f2de0277e5c157c06fdd1ae

a9236f973f4142d76a7f0f7acec83f04

Bold and/or playful typefaces

b1d4771177bc8e08a39983c9a77f8c37

Extreme minimalism

c1971caa1926712470631c1406fbe1f4

Bold color palettes

d6be536de8b258f91a2ab7873db29531

22d5e75c1e367cf8384b92b4a86e9b52

A monochromatic theme

poster_hq2_800

A great poster motivates your viewer to take action.

Many posters serve to advertise shows, concerts, movies or other events. Your goal is to entice the viewer to respond to your art in some way, shape or form – by making a call, hitting up a website or heading to a show. Can you think of an out-of-the-box way for them to take action immediately, such as with a coupon code, QR code or by enticing them to enroll or sign up by a certain date for some wonderful reason?

6071590787_3258c1619f_o

0c5c76d26cbaaaa2921fd95a24be62a1

A great poster knows where to call home.

When designing, it’s vital to keep in mind where it will call home. If it will exist in one environment only, you can cater its size and color to that environment. If not, make your choices understanding that this poster could live almost anywhere. Picture it both living in a dark dingy club or a on a bright red gallery wall.

A great poster starts a conversation with your viewer.

Most folks are on the move when they encounter a poster. If it’s clever in concept, they will be more likely to take time to interact with it. So, take the time to start a conversation with your viewer. Evoke an emotion in them. Make them laugh, think. Take them on a journey – if only for a moment.

7f6dab6a4fd4378a9b977c2360e11d6a

A great poster is just plain lovely.

Yes, posters serve to communicate and call your viewer to take action, but they also serve as pieces of artwork. This only helps to reinforce their message. Enjoy the process!

1ecba6e43644e2654680b4229ab1feee

7f1a520c2fa87f084b0748ea4d7006e2

132a4970456648422cf339cf233a9cab

262771ec4721e4a2baf8cbe4eec34497

Follow us on Pinterest for more posters we love!