small business
How to Promote a Positive Work Environment and Increase Revenue
The concept of positive thinking has been a popular practice for decades. Commonly used to treat depression and reduce stress, this seemingly debatable mentality actually has some scientific value behind it. Although individuals have been applying it to their personal…
In Defense of the Dreaded Cold Call, Part 2: Get On The Horn
The Eccentric’s Guide to Cold Calling in 5 Simple Steps…. Last month we discussed the oft forgotten virtues of peddling your wares door to door, a daunting enough task to be sure. In this installment we’ll explore the redheaded stepchild…
How CTAs Boost Your Revenue and Increase Business
The Importance of Calls to Action An effective call to action, or CTA, can have a resounding impact on revenue while also expanding customer reach. CTAs are common throughout the web, from social media to blog posts, but the most…
In Defense of the Dreaded Cold Call, Part 1: Going Door to Door
Peddling Your Design Services the old fashioned way in 6 simple steps… There are a million different ways to market your design services nowadays, and countless tools to connect with potential clients. Thanks to the advent of technology, the conquest of…
Hey Entrepreneurs: This Video on Finding New Ideas is a Must-Watch
How to Come Up With Great Business Ideas Cleveland’s Kumar Arora is an entrepreneur, designer, marketer and investor behind many notable startups and brands.
Business Branding Strategy: What’s Your Name Again?
Those who study literature have heard the line, “A rose by any other name would smell as sweet.” But those who study branding know the real question is: Would the rose still sell? Branding truth: Monikers matter. The name of a company is either going…
10 Ways to Grow Your Design Firm
Advice from Bill and Wilson, Founders of Go Media There is no perfect recipe for growing a thriving design firm. But through our share of failures, we have learned what works more often than not. Here are some lessons we have…
Invoicing Clients for Graphic Design Work: How-To
with Example Invoices from your friends here at Go Media Invoicing for graphic design work is just one of the many processes we have to sort out when starting our own business.
Building Communities with Tom Ross from Design Cuts
In this edition of the Go Media Podcast, Heather and Bryan sit down with CEO and Founder of Design Cuts, Tom Ross.
Becoming a Punk Rock Entrepreneur: It’s All In Your Attitude
An excerpt from Caroline Moore’s Punk Rock Entrepreneur, available Fall 2016 from Microcosm. Learn more now. I can’t remember the exact moment I decided to start a business. I have always done work on my own, outside my regular employment.…
Uber’s Radical Rebranding: Signs Your Brand Needs a Lift
The recent, radical rebranding of Uber had many wondering if the company had taken wrong turn. Millions scanned their smartphone screens last month for that familiar black-and-white icon to access the ride-sharing network. But overnight, the mark vanished. What they discovered instead were one…
Sharing Your Vulnerabilities With Kathleen Shannon and Jillian Adel
In this edition of the Go Media Podcast, we sit down with Kathleen Shannon and Jillian Adel to talk about why it’s important to share our vulnerabilities while not sharing everything.
13 Foundational Questions to Ask Yourself When Starting A Design Business
Business Plan Workbook Questions for Design Entrepreneurs Starting your own design firm? Our fearless leader, William Beachy, has created the e-book, Drawn to Business, and accompanying business plan workbook, to guide you through the highs and lows of this exciting time…
So You Missed Your Deadline…
It’s not ideal, but there may come a time when – for one reason or the other – you have to miss a deadline. In this unlikely and rare event, you need to be prepared to handle the situation with grace and the utmost professionalism. Let’s discuss some “must’s” and please share your suggestions with us the comments below!
Enplug’s Entrepreneurial Journey: Zach Spitulski Spills Secrets to his Success
By being named one of Inc. Magazine’s 30 Coolest Entrepreneurs under 30, Zach Spitulski (Enplug) has been grouped with the likes of Mark Zuckerberg, Elizabeth Holmes of Theranos, Hayley Barna and Katia Beauchamp of Birchbox, and Drew Houston and Arash…
Conquering Customer Service: 5 Tips to Keeping Your Customers and Clients Happy
Improving Relationships with Clients & Customers Whether you’re the head of an advertising agency, the president of a design firm, or a freelance designer exchanging emails with a customer, you need to be educated in the world of customer service.…
Social Networking 101 – A Newbie’s Guide to Guaranteed Success
Even if you are living under a rock, you know that you can’t escape social media. As a small business owner, you simply a) shouldn’t live under a rock, and b) should embrace the powers that be…social media.
Personal Branding Podcast For Graphic Designers With Kimika Hudson
Design Conference Podcast In this edition of the Go Media Podcast, we sit down with Kimika Hudson to talk about how creatives can “thrive, profit and have fun by being themselves online.”
WWW Dot HUH? – How to Select the Perfect URL For Your Business
Follow the KISS (Keep it simple, stupid) philosophy in selecting a URL for your business. Yes, you can be creative and meaningful, but ensure that your URL is, above all, easy to remember and as error-proof as possible. Perhaps the most enjoyable way to test out your prospective URL is with the ever-famous Cocktail Party Test…
Managing Expectations: Hiring Freelancers and Subcontractors
Here’s a familiar scene for many of us: you’re sitting at your desk, staring at your overflowing inbox. The proofs, copyedits, and project briefs start swimming in front of your eyes. It’s official–you need help to get it done.
It may be time to hire a freelancer or a subcontractor. They can be the answer to your prayers: highly effective, competitively priced, and wonderfully flexible. But, that’s only if they’re good. They can also be very, very bad.
How These Designers Used Social Media to Expand Their Reach, Take On the World
These days, you can’t go anywhere without noticing someone staring at their phone, laptop or tablet. Most of the time spent on these beloved devices is on social media like Instagram and Facebook. Social media runs a large part of the public’s everyday lives and many choices are made by the content they see. Why not use social media to your advantage as a designer to get your work out to more prospective clients? Here are some designers who took to the web in order to broaden their reach and made a name for themselves in cyberspace.
Provoking Leadership: Building a Passionate Team
How to Build a Passionate Team Have you ever thought to yourself, “This isn’t working for me.”? Sure, that’s a pretty blanket statement and could mean a multitude of things: The “It’s not you, it’s me” end to a relationship,…
Why You Should Use WordPress
So, you want to build a killer website. Great. Here are three questions for you before we begin:
Do you want your website to work?
Should it be easy to use?
Should it be easy for you to update?
Energy Gels are Booming Business
Boom! Energy Gel Branding Carb Boom! Energy Gels, that is. Carb Boom Sports Nutrition Inc., founded in 2000, has recently developed Carb Boom! Energy Gels, a fruit-based, high-carbohydrate product that, according to CEO Lammers and partner Mike Cousino, had a…