small business
Why Hire a Professional Web Design Company?
Enterprising business owners are rarely daunted by new tasks. Diving right in is second nature to many entrepreneurs. When it comes to web design, there’s no denying the ample DIY resources available to help companies cobble together an online presence.…
What Does Your Retail Business Need by the End of the Year?
The last six months of any year seem to pass at lightning speed. Once summer hits, there are marketing promotions to run, gearing up for back-to-school and then the holidays are right around the corner. Before you get caught up…
How to Be a Better B2M Business
A business to many (B2M) model sells goods and services to both consumers and other businesses, so is a mix of both business to business (B2B) and business to consumer (B2C). Meeting the needs of such a diverse set of…
14 Tips to Improve Your Video Marketing Campaign
Video Marketing Tips Videos have consistently grown in popularity in recent years and are a big part of most marketing budgets. However, you can spend a lot of time and money creating ones that have little to no impact. There…
How to Plan an Inbound Marketing Strategy for Ecommerce?
Inbound marketing is a set of marketing tactics and techniques concentrated on utilizing content relevant strategies to current and prospective purchasers and then pulling them toward a business and its products. A dominant characteristic of it is that inbound marketing…
How to Build an Omnichannel Marketing Strategy for Your Small Business
Omnichannel Marketing Strategy for Small Businesses As technology keeps evolving, the line between the online and offline world is beginning to blur. Namely, with the rise of social media, automation tools, and AI, your customers have become more demanding and…
How to Create a Unified B2B and B2C E-commerce Website
Selling to both consumers and businesses is one way to gain an edge on the competition and increase your market share. However, figuring out the best method of selling to two very different audiences isn’t as easy. Around 74 percent…
Fundamentals of Lean Business Planning for Small Business Owners
It’s not a matter of opinion, but rather, a simple fact that a business needs to have a business plan. In order to function properly, to break even, and to improve, you need a business plan. Without one, you will…
How Much Should You Budget for Marketing in 2019?
Determining Your Marketing Budget Every business, no matter if it’s a startup, a small business or a large enterprise, has difficulties setting aside a budget for anything, let alone marketing. The main reason is that you can never truly predict…
Is It Too Soon to Invest in the Internet of Robotic Things?
New technologies come and go, regardless of whether people consider them innovative or exciting. Some of them have staying power, while others disappear into the abyss as if they were nothing more than an afterthought. Because the marketplace is so…
Is It Too Late to Invest in Virtual Reality?
Although the capability for virtual reality (VR) was invented in 1957, it’s only in recent years that VR pops up in nearly every industry. Better screen resolutions, as well as the Internet of Things (IoT), create a world where VR…
Overlooked SEO Mistakes Ecommerce Websites Make
Ecommerce keeps flourishing. Research predicts that it will reach $4.88 trillion by 2021. This sounds impressive, but what does this mean for you as an online retailer? Well, the growth of ecommerce means greater competition. So, to stay relevant in…
5 Ways SEO Can Help You Manage Your Online Reputation
Using SEO to Improve Your Online Reputation The search engine optimization game is constantly evolving and changing with the algorithms. While this powerful digital marketing method has been used for years as a way to rank websites higher in the…
Eight Business Mistakes to Be Aware of After Your First Year
Mistakes happen. We are human, and we are not infallible. The trick is not necessarily avoiding mistakes altogether, but instead using them as a learning experience. In business — particularly when running a startup — it’s also essential that you…
How to Determine Which Franchise Business is Best for You
There is a certain draw, a certain magnetism towards being an entrepreneur. Sure, the potential profits can be amazing, there is barely a ceiling on how much money you can make, but there must be something else that makes a…
Why Your Business Should Consider Investing in Influencer Marketing
Where should you invest your online marketing dollars? Tracking online marketing efforts isn’t an easy task. Results aren’t immediately noticeable for some campaigns, and building a brand name adds value to your company in ways other than strictly monetary. Influencer…
Creative Social Media Marketing Ideas You Can Implement Today
Due to the information revolution, marketing strategies are rapidly changing. What was in trend a couple of months ago, now is passé. With that along, ways of using the same marketing tools are constantly changing. Just a couple of years…
7 Marketing Strategies to Promote Your Freelance Graphic Design Business
Marketing Strategies for Freelance Designers If your success as a freelance designer only depended on your talent and work ethic, you’d have an endless stream of clients. Unfortunately, that’s not the case. Instead, you have to master the combined arts…
The Best Predictors of a Franchisor’s Success
The franchising business model has grown in popularity over the years. From 1983 to 1993 the number of franchisors, i.e. companies that sell licenses or rights to third parties that enables them to operate under a trademark or a brand…
How to Set Business Goals for 2019 and Beyond
As we welcome 2019, business owners look into the future for growth and improvement beyond mere sales figures. Goal setting is a big part of business growth. Those who set specific and measurable goals are much more likely to succeed.…
How to Create a Company Slogan
Your company slogan sends a message about who you are as a company and shapes how consumers see your brand. Think about some of the more famous slogans that immediately come to mind, such as McDonald’s “I’m lovin’ it” or…
Growing Your Small Business: 14 Questions for Entrepreneurs
Starting your own firm or freelance business? Have your own small business, but looking for a boost? We here at Go Media, your favorite Cleveland design firm, are here to help by providing you with 14 fundamental questions that will…
How to Incorporate Seasonal Sales for Any Business
Seasonal Sales Techniques for Small Business Owners By the time the holiday season arrives, most business owners aren’t prepared. There are so many aspects to running a business and staying afloat that it’s difficult to find time to prepare for…
Don’t Cheapskate These 8 Critical Startup Costs
Business Startup Costs You Need to Consider Before you buy the first thing for your startup business, sit down with pencil and paper (or keyboard and fingers) and create a list of what you want, need, and absolutely must have.…