small business
The Responsive Pricing System
Hi Go Media faithful! Bill here! I’m back to deliver another teaser article from my book, Drawn to Business. One of the most common questions I get from young designers who are either freelancing or starting a firm is “What should I charge for my design services?” So today we’ll cover The Responsive Pricing System, Go Media’s own system of pricing/billing. Here goes.
Drawn to Business: Customer Retention Insights
Hi Go Media faithful! Bill here! I’m back to deliver another teaser article from my book, Drawn to Business. Today we’ll cover a topic vital to operating a thriving design firm: Customer Retention. Take good care of your customers. Nothing will…
Drawn to Business: Writing Winning Design Proposals
Hey Go Media faithful! Over the next few months I’ll be posting five excerpts from my forthcoming book Draw to Business as a series of teaser articles here on the GoMediaZine. So, without further ado, here are seven tips on…
Business Perspectives for Creative Leaders part 7 of 7
My experience attending AIGA & Yale’s School of Management course Business Perspectives for Creative Leaders. It’s Friday – our last day of class. Today is only a half day. Our debriefing session wraps up at 2pm. They scheduled it this…
Business Perspectives for Creative Leaders part 6 of 7
My experience attending AIGA & Yale’s School of Management course Business Perspectives for Creative Leaders. **These last two posts were delayed due to the internet being out at our hotel following a big thunderstorm.** Before I get into it, here…
Business Perspectives for Creative Leaders part 5 of 7
My experience attending AIGA & Yale’s School of Management course Business Perspectives for Creative Leaders. I’m exhausted. I really need some sleep badly. If you decide to take this course – which I highly recommend, don’t plan on blogging at…
Business Perspectives for Creative Leaders part 4 of 7
My experience attending AIGA & Yale’s School of Management course Business Perspectives for Creative Leaders. Fair warning: I’ve been drinking – a lot. AIGA and Yale’s Business Perspectives for Creative Leaders course is NOT like any educational experience you will…
Business Perspectives for Creative Leaders part 3 of 7
My experience attending AIGA & Yale’s School of Management course Business Perspectives for Creative Leaders. Ok, wow. I’m pumped. Today was better than I had expected. Knowledge is power. At least, it feels like I’ve just acquired a super power…
Business Perspectives for Creative Leaders part 2 of 7
My experience attending AIGA & Yale’s School of Management course Business Perspectives for Creative Leaders. Ok, so this will probably be my least informative post in this series. But I want to give you the complete experience, so despite the…
Business Perspectives for Creative Leaders part 1 of 7
My experience attending AIGA & Yale’s School of Management course Business Perspectives for Creative Leaders. When my partners and I started Go Media many years ago, none of us had any formal business training. What we had was a passion…
When to Seek Brand Therapy
Go Media prides itself in brand-building. We’re adept at tapping into the core identity of our clients’ brands and helping them find ways to reflect their values. So why would we hire an outsider to help with our own brand?…
Design Business | Get Your Questions Answered!
Hey Go Media faithful! I am just now one month into writing my book! If you’re unfamiliar with it, I’m writing a book about how to build a design firm. It’s basically my life story up to this point. I’d…
Daily Inspiration: Patience
Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility,…
Daily Inspiration: Go with the Flow
Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility,…
Daily Inspiration: Battling a Business Lull
Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility,…
Daily Inspiration: Happiness is a Choice
Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility,…
Daily Inspiration: Eat Well
Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility,…
Daily Inspiration: Getting Started
Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility,…
Daily Inspiration: The Courage to Quit
Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility,…
Daily Inspiration: Design Firm Business Systems
Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility,…
Daily Inspiration: Attack Your Obstacles Creatively
Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility,…