internet marketing
Why Your Business Should Consider Investing in Influencer Marketing
Where should you invest your online marketing dollars? Tracking online marketing efforts isn’t an easy task. Results aren’t immediately noticeable for some campaigns, and building a brand name adds value to your company in ways other than strictly monetary. Influencer…
Top Web Design Trends Brands Need To Prepare For In 2019
Website is the first thing your customers and clients want to see. Your website is your first impression on your audience. Your customers create an opinion whether or not they should do business with you after seeing your website. Given…
5 Reasons No One Visits Your Website (and how to change that)
Most Common Website Errors 2019 In the modern day business world, it’s obvious that no company can survive or thrive without a strong web presence. But simply throwing some pretty HTML onto a server isn’t enough to guarantee success, especially…
Creative Social Media Marketing Ideas You Can Implement Today
Due to the information revolution, marketing strategies are rapidly changing. What was in trend a couple of months ago, now is passé. With that along, ways of using the same marketing tools are constantly changing. Just a couple of years…
7 Marketing Strategies to Promote Your Freelance Graphic Design Business
Marketing Strategies for Freelance Designers If your success as a freelance designer only depended on your talent and work ethic, you’d have an endless stream of clients. Unfortunately, that’s not the case. Instead, you have to master the combined arts…
The Key SEO Activities You Should Automate
Nowadays, many companies leverage search engine optimization (SEO) in order to boost their visibility and exposure online. In the modern competitive landscape, SEO has become mandatory rather than just optional, especially if your company wants to outrun numerous competitors on…
10 Great Resources to Help You Learn Graphic Design in 2019
Graphic design is a challenging, competitive, and exciting discipline that lets you express your creative side. For example, making your own book covers, company newsletters, or social media profile headers can be a lot of fun, even if you don’t…
The Best Predictors of a Franchisor’s Success
The franchising business model has grown in popularity over the years. From 1983 to 1993 the number of franchisors, i.e. companies that sell licenses or rights to third parties that enables them to operate under a trademark or a brand…
How to Set Business Goals for 2019 and Beyond
As we welcome 2019, business owners look into the future for growth and improvement beyond mere sales figures. Goal setting is a big part of business growth. Those who set specific and measurable goals are much more likely to succeed.…
How to Monitor and Measure Your Content Marketing Performance
Measuring the efficacy of your content marketing efforts isn’t something you can just do on the fly. A lot goes into making content marketing measurable. In this plain-speak, non jargon post, we will take a look at how one can…
How to Create a Company Slogan
Your company slogan sends a message about who you are as a company and shapes how consumers see your brand. Think about some of the more famous slogans that immediately come to mind, such as McDonald’s “I’m lovin’ it” or…
How to Improve Your Landing Page Before the End of the Year
Your landing page is the first impression site visitors have of your business. A landing page has the potential to pull site visitors in and turn them into customers or to drive them away. Out of the many challenges marketers…
6 Ways to Use Videos on Your Website
Ways to Use Videos on Your Website You’ve likely noticed that more and more videos appear online each year. Google now offers an option for videos at the top of search results, and many websites feature videos. Brands use them…
Growing Your Small Business: 14 Questions for Entrepreneurs
Starting your own firm or freelance business? Have your own small business, but looking for a boost? We here at Go Media, your favorite Cleveland design firm, are here to help by providing you with 14 fundamental questions that will…
How to Incorporate Seasonal Sales for Any Business
Seasonal Sales Techniques for Small Business Owners By the time the holiday season arrives, most business owners aren’t prepared. There are so many aspects to running a business and staying afloat that it’s difficult to find time to prepare for…
Why You Need to Start Using Apples Keynote
You probably had to create a presentation of some kind at least a couple of times in your life. Remember how everyone tried to be witty, innovative and smart in school with cool templates, fonts and animations in their presentations?…
Create an Online Marketing Plan that Will Grow Any Business
Every 21st-century business hell-bent on making a name for itself in the competitive marketplace needs a strong marketing plan. There is no way around it, if you’re not online and utilizing the power of digital marketing to reach audiences across…
Graphic Design Agencies to Follow on Instagram
Some of our most popular posts have included our posts about who we suggest you follow on Instagram, such as our recent post entitled, “21 Hand Lettering Artists to Follow on Instagram.” Today, we thought we would recommend our favorite…
How to Register a Trademark for Your Company
Trademark is a valuable part of any business since it’s the feature your clients will identify you with. It will stand for your reputation, products, and services, and that is why you need to protect it legally. Registering a trademark…
Don’t Cheapskate These 8 Critical Startup Costs
Business Startup Costs You Need to Consider Before you buy the first thing for your startup business, sit down with pencil and paper (or keyboard and fingers) and create a list of what you want, need, and absolutely must have.…
A Complete SEO Checklist for Website Owners
Nowadays, every business needs to have a functional website. Websites have become the face of companies and online consumers visit those pages to shop, get informed or educate themselves. That being said, businesses must meet consumer demands, expectations and needs…
Portfolio Spotlight: Rock Medical Branding & Website
Go Media is so honored to have had the pleasure to work with Rock Medical, the premier Orthopedic Consulting Team here in Northeast Ohio, on their logo and website design. Over the past 16 years Rock Medical has served it’s…
Powerful Strategies to Increase Your Web Presence
How to Increase Your Web Presence: 4 Strategies Nowadays, most businesses operate online. That being said, operating in the digital world means that you must have a well-established presence on the web. The main reason is that the market is…
Top Social Media Hashtags for Creative Business Owners
Hey Designers, one of our most popular posts is about Top Social Media Hashtags for Designers. We thought we’d continue to shed light on this topic, this time focusing on the best hashtags for creative business owners. We hope that…