Articles by: Lexie Lu
What Does Your Retail Business Need by the End of the Year?
The last six months of any year seem to pass at lightning speed. Once summer hits, there are marketing promotions to run, gearing up for back-to-school and then the holidays are right around the corner. Before you get caught up…
How to Be a Better B2M Business
A business to many (B2M) model sells goods and services to both consumers and other businesses, so is a mix of both business to business (B2B) and business to consumer (B2C). Meeting the needs of such a diverse set of…
14 Tips to Improve Your Video Marketing Campaign
Video Marketing Tips Videos have consistently grown in popularity in recent years and are a big part of most marketing budgets. However, you can spend a lot of time and money creating ones that have little to no impact. There…
How to Create a Unified B2B and B2C E-commerce Website
Selling to both consumers and businesses is one way to gain an edge on the competition and increase your market share. However, figuring out the best method of selling to two very different audiences isn’t as easy. Around 74 percent…
7 Technologies Consumers Will Experience Soon
Technology has more of an impact on our daily lives than at any other time in history. Smart houses and smartphones are the first interactions most people have when they wake up and the last interaction they have before they…
Seven Must-Have Apps Before Your Next Business Trip
Must Have Apps for 2019 to Download Before Your Next Trip Seasoned travelers know you can do a lot of little things to make being away from home more comfortable. You can follow tips to pack lighter, such as rolling…
Is It Too Soon to Invest in the Internet of Robotic Things?
New technologies come and go, regardless of whether people consider them innovative or exciting. Some of them have staying power, while others disappear into the abyss as if they were nothing more than an afterthought. Because the marketplace is so…
Is It Too Late to Invest in Virtual Reality?
Although the capability for virtual reality (VR) was invented in 1957, it’s only in recent years that VR pops up in nearly every industry. Better screen resolutions, as well as the Internet of Things (IoT), create a world where VR…
Eight Business Mistakes to Be Aware of After Your First Year
Mistakes happen. We are human, and we are not infallible. The trick is not necessarily avoiding mistakes altogether, but instead using them as a learning experience. In business — particularly when running a startup — it’s also essential that you…
Why Your Business Should Consider Investing in Influencer Marketing
Where should you invest your online marketing dollars? Tracking online marketing efforts isn’t an easy task. Results aren’t immediately noticeable for some campaigns, and building a brand name adds value to your company in ways other than strictly monetary. Influencer…
Why You Shouldn’t Disregard Parallax Scrolling Yet
Parallax Scrolling for Web Design Parallax scrolling was all the rage a few years ago, but designers quickly realized it has pros and cons. Parallax scrolling offers a three-dimensional look where some background elements move at a different speed or…
How to Set Business Goals for 2019 and Beyond
As we welcome 2019, business owners look into the future for growth and improvement beyond mere sales figures. Goal setting is a big part of business growth. Those who set specific and measurable goals are much more likely to succeed.…
4 Designers We Can All Learn From
Inspiring Graphic Designers 2019 Designers get into the field because they love creating something from nothing and making beautiful, aesthetically pleasing designs. Over time, however, skills build, and designers expand and improve their work. One of the best methods for…
Six Design Trends Your Business Cannot Afford to Ignore
In modern design fields, it’s no longer acceptable to be average. That’s not to say it was ever acceptable in the first place but doing so now can have much more significant consequences on your business and clients. You see,…
How to Create a Company Slogan
Your company slogan sends a message about who you are as a company and shapes how consumers see your brand. Think about some of the more famous slogans that immediately come to mind, such as McDonald’s “I’m lovin’ it” or…
How to Improve Your Landing Page Before the End of the Year
Your landing page is the first impression site visitors have of your business. A landing page has the potential to pull site visitors in and turn them into customers or to drive them away. Out of the many challenges marketers…
6 Ways to Use Videos on Your Website
Ways to Use Videos on Your Website You’ve likely noticed that more and more videos appear online each year. Google now offers an option for videos at the top of search results, and many websites feature videos. Brands use them…
How to Incorporate Seasonal Sales for Any Business
Seasonal Sales Techniques for Small Business Owners By the time the holiday season arrives, most business owners aren’t prepared. There are so many aspects to running a business and staying afloat that it’s difficult to find time to prepare for…
How to Create a Portfolio That Wows Your Customers
Your online portfolio is the face you present to the world that shows what you’re capable of as a brand. If you want to gain new clients, your portfolio needs to show you’re a professional that knows your way around…
How to Create an Inspiring Work Space for Your Design Team
Creative types know that working day after day on various projects is taxing for even the most creative person. Figuring out ways to refill the creative well and stay motivated isn’t easy. But what if you could find inspiration from…
Why Your Next Marketing Campaign Should Include Storytelling
From primitive man, who drew stories in pictures on cave walls, to today’s novelists, telling stories is a tradition as old as time. There is something about stories that draws the listener or reader into the tale and engages them.…
9 Marketing Myths We Should Not Believe
9 Marketing Myths When it comes to marketing, you’ll hear a lot of different advice. One expert will say to always do A, while another expert says to never do A. At the end of the day, you have to…
How CAD Is Changing B2B Companies
Good design makes the difference in a company that serves other businesses well and stands out above the crowd. Computer-aided design, or CAD, is one way B2B companies can improve their services, becoming more productive and better meeting the needs…
14 Web-Based Jobs You Might Be Interested In
Wouldn’t it be wonderful to roll out of bed and instantly be at work without a lengthy commute or hours spent on getting ready? More and more people are working from home these days either remotely for companies or as…