Articles by: Lexie Lu
How to Gain More Subscribers One CTA at a Time
One of the most valuable assets you can build as a business owner is a mailing list. Unlike followers on social media or traffic from a search engine, a mailing list is under your direct control. You can reach out…
How to Create Your Business’s Mission Statement
Your company mission statement shapes everything you do as a business owner. It sets the tone for how you grow, how you treat customers and what you value most as a business owner and a person. Taking the time to…
Is Your Website Always Considering the Customer Experience?
When customers land on your website, they expect a particular type of experience. The human attention span is short, and people don’t have the patience to figure out complicated navigation or sort through a lot of clutter. As a website…
How to Run a More Productive and Efficient Tech Company
You’ve heard it said that time is money, and this is particularly true when running a tech company. The more productive and efficient your company becomes, the better you’ll fare in this highly competitive field. Some of the big tech…
How to Create More Engaging Content for the Web
How to Create Engaging Content: 7 Ways When visitors land on your page, do they stick around for a while or do they bounce away? Most people go to a site looking for information on a specific topic or with…
How Real-Time Technology Has Changed the Way We Do Business
What is real time technology & how has it changed the way we do business? Real-time technology is exactly what it sounds like — data that changes what we do at the moment we do it. With the rise of…
How to Create the Website Your Target Audience Wants to Visit
Knowing your target audience impacts the way you approach the content on your site, but it should also shape every other element as well. Since a mere 22 percent of businesses say they are happy with their conversion rates, focusing…
Should Your Business Consider Investing in Satellite Technology?
Satellite technology changed the world dramatically after the first experiment in the late 1950s. Today, people communicate in real-time around the globe, view a specific location via Google Earth or beam a signal from one corner of the globe to…
Why Your Business’s Site Needs Before and Afters
Photographs of before and afters allow you to highlight the difference your product makes in the lives of your customers. They serve as a visual testimonial of what you can accomplish for the consumer as a company. If you aren’t…
What Color Scheme Works Best for Your Industry
Website color choice is never an easy decision. Do you stick with your company colors or go with a color scheme that has maximum impact on site visitors? There is a science to figuring out the psychology behind various color…
Why You Should Increase Your Graphic Design Budget
Knowing when to increase your design budget The graphic design of your business is intricately tied to your overall company’s image and branding strategies. The last thing you want is to use outdated logos or designs that make you look…
What Is Your Navigation Bar Lacking and How Can You Improve It
A navigation bar is common across nearly every site on the Internet today. It is the way that site visitors orient themselves to what is on your page and where to find it. It can set the tone for your…
What’s the Best Type of Testimonial and How Will My Brand Benefit?
The social proof of testimonials lends a lot of credibility to your brand. It also allows people who might not be familiar with the work you do to see that you have happy customers. When it comes to content marketing,…
How to Create an Optimal CX on Your E-Commerce Site
Improving the CX of your eCommerce Site More than likely, you truly want to provide the best customer experience (CX) possible to the visitors who land on your website. However, in a rapidly changing digital world, it can be difficult…
Does Your B2C Website Benefit Your Target Audience?
Eight B2C Website Benefits As a business to consumer company (B2C), your audience range is much more extensive than if you were merely targeting business owners in a specific industry. There are between 2 and 3 million e-commerce companies around the…
6 Tips When Using Graphics and Boosting Engagement
Using Visuals and Boosting Engagement on your Site Getting your site visitors to engage with your website often means the difference between developing a loyal customer and losing that person to a competitor. There are many factors to consider when…
How to Show Love to Your Small Business This Valentine’s Day
Valentine’s Day is the perfect time to show some love — to your small business. Owning a small business is a labor of love in many ways. There may be times when you love it more than others, of course.…
How to Make Your Website Mindful of Your Audience Needs
Crucial Elements of An Engaging Website Design Most elements of good web design are reliant upon one another. For example, higher engagement and more interactivity usually mean lower bounce rates. Compelling content and visuals translate to higher engagement ratings. Fluid…
How to Market to Your Audience’s New Year’s Resolutions
How to Integrate New Year’s Resolutions into Marketing Efforts People who work in marketing or internet-based jobs are familiar with various ways of keeping seasonal needs in mind while catering to customers. You may have even engaged in some of…
The Definitive Guide: What Your Dropdown Menu Is Lacking
How to Improve Your Drop-Down Menu The navigation menu is central to the user experience on a website or mobile app. When we visit a website, we have a particular goal in mind. We want to get somewhere on the…
How to Become a Brand Owner Rather Than a Retailer
When selling a product, the first option that may spring to mind is to become a retailer for that item. However, you also have the potential to become a brand owner — the person or group that holds intellectual property…
Why Your Company Should Be Branding on the Internet
How Strategic Branding Can Help your Business One way to stand out from the competition and make a mark on the internet for your business is through strategic branding. You’ve likely noticed branding via offline platforms, which is when companies…
What Your Chat Feature Should Offer and How to Deliver
Customer Chat Tips & Features Live chat has quickly become a top feature that consumers expect out of a website experience. As of 2017, 48 percent of consumers prefer to communicate with a business via a live chat than any…
What Makes an Effective Landing Page?
Examples of Effective Landing Pages & Tips When you discover a new website, whether on your own or through a web search, consider the first page you usually end up on. That’s easy to imagine, right? Because you — and…