internet marketing
Portfolio Spotlight: Très Chic Salon Branding
Très Chic Salon Branding Go Media was approached by stylist Katie Skillman, who was on a mission to turn her passion for hair education & styling into her dream business – a Cleveland local salon known as Très Chic. During…
Marketing Personas Vs. User Experience Personas
Defining Digital Product Personas Understanding who your users are when creating a digital product is of paramount importance for a user experience designer to design a successful product. But who are these users, and how does a digital product team…
Click & Convert: How to Write Effective Calls to Action
Right now, you are one click away from making a profitable sale. A call to action is, perhaps, one of the most important areas of your website. It doesn’t matter if you’ve poured blood, sweat and tears into your website…
Top 7 UX Design Tips for E-Commerce Product Pages
A product page that conveys a purpose and benefit of a store item, and smoothly take a user through all the features and demos, and to the checkout page is considered an ideal user experience (UX) design. The web design…
Why You Should Increase Your Graphic Design Budget
Knowing when to increase your design budget The graphic design of your business is intricately tied to your overall company’s image and branding strategies. The last thing you want is to use outdated logos or designs that make you look…
What Is Your Navigation Bar Lacking and How Can You Improve It
A navigation bar is common across nearly every site on the Internet today. It is the way that site visitors orient themselves to what is on your page and where to find it. It can set the tone for your…
Awesome Local SEO Practices that will Help You Become #1 on Google
How To Get To Number 1 On Google Using SEO When looking for a business in your vicinity that will sell you a perfect toy for your kids’ birthday or fix your favorite pair of shoes, where do you find…
How Important is a Mobile App UX Design for Startups?
The dawn of the new mobile age is upon us. Mobile apps are not just darlings of corporate giants in the league of Facebook or Walmart. Any business can capitalize on developing a strong mobile product. As for startups, they…
Why User Experience Matters and How You Win at It
Your client’s website may be aesthetically-pleasing and ranking on top positions, but does it provide a good user experience? This is one of the things that digital marketing agencies need to understand and an important task that any white label…
What’s the Best Type of Testimonial and How Will My Brand Benefit?
The social proof of testimonials lends a lot of credibility to your brand. It also allows people who might not be familiar with the work you do to see that you have happy customers. When it comes to content marketing,…
Reputation Marketing Techniques that will Do Wonders for your Brand
Reputation Marketing In today’s hyperconnected world, building a reputable brand is more difficult than ever. Maybe there was a time in the past when you could entirely control your brand’s development, but today, that’s not possible. With the rise of…
Mastering Book Cover Design
Part of the beauty of design is that is tells a certain story, fostering emotion and human connection to hundreds or thousands of people. Pair this action with literary storytelling, and you’ve got an impactful design that people will cherish…
5 Time Saving Video Strategies
Video Production Strategies: Time Saving Tips and Tricks If you are like me, you use video as a marketing tool for your design studio. Building a video series for your brand or business is no small task. It takes someone…
20 Web Design Stats Every Business Owner Should Know in 2018
Web Design Stats 2018 A business website is a veritable necessity today, and you may have been thinking about creating a new website for your business this year. These are some of the top web design statistics for 2018 that…
How to Create an Optimal CX on Your E-Commerce Site
Improving the CX of your eCommerce Site More than likely, you truly want to provide the best customer experience (CX) possible to the visitors who land on your website. However, in a rapidly changing digital world, it can be difficult…
Does Your B2C Website Benefit Your Target Audience?
Eight B2C Website Benefits As a business to consumer company (B2C), your audience range is much more extensive than if you were merely targeting business owners in a specific industry. There are between 2 and 3 million e-commerce companies around the…
5 Ways to Further Your Reach
Expanding Your Brand Presence: 5 Tips Are you feeling a stagnant air in your business? Strategy planning is a key element of any business, so here are 5 simple ways to further your reach! How to Further Your Reach 1.…
6 Tips When Using Graphics and Boosting Engagement
Using Visuals and Boosting Engagement on your Site Getting your site visitors to engage with your website often means the difference between developing a loyal customer and losing that person to a competitor. There are many factors to consider when…
6 Marketing Mistakes You Should Avoid
Common Marketing Mistakes “The best marketing doesn’t feel like marketing,” said Tom Fishburne, founder of Marketoonist. But, behind this seemingly effortless marketing, there’s a lot of hard work. Many business owners believe that good marketing requires substantial investments, but they…
How to Show Love to Your Small Business This Valentine’s Day
Valentine’s Day is the perfect time to show some love — to your small business. Owning a small business is a labor of love in many ways. There may be times when you love it more than others, of course.…
How to Make Your Website Mindful of Your Audience Needs
Crucial Elements of An Engaging Website Design Most elements of good web design are reliant upon one another. For example, higher engagement and more interactivity usually mean lower bounce rates. Compelling content and visuals translate to higher engagement ratings. Fluid…
How to Market to Your Audience’s New Year’s Resolutions
How to Integrate New Year’s Resolutions into Marketing Efforts People who work in marketing or internet-based jobs are familiar with various ways of keeping seasonal needs in mind while catering to customers. You may have even engaged in some of…
New Year, New Marketing Strategy
A New Marketing Strategy 2018 As a small business owner, you too have your share of new year’s resolutions. You begin each year with the best intentions. But, let’s face it, some resolutions are easier to keep than others. Take…
Top 6 Web Acronyms Explained
Get to Know these Web Acronyms Acronyms acronyms acronyms! Today it seems we’re drowning in a sea of acronyms. Everybody uses them in business. Some people use them for good, for example, to explain perhaps an otherwise complicated thing that…