branding
Logo Design vs. Branding – what’s the difference?
Why do I hate my new logo?
Never fear, your Cleveland Logo design firm Go Media is here to explain!
Everyone knows what a logo is. It’s that shape companies use to represent their company; like Nike’s swoosh, McDonald’s golden arches (M) or Starbucks green mermaid. But what’s branding exactly? Branding is a more holistic perspective of how your customers experience your company. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company.
Let’s use Nike as an example and consider the differences between a logo and a brand.
Don’t Make Squiggliepoo: Trade Show Marketing Ideas with the Experts from Jakprints
Squiggliepoo [Skwig-il-e-poo] Noun 1. useless marketing detritus, usually handed out at conventions or trade shows Synonyms: junk, tchotchke, futile doodads You’ve put in the time and effort to get your company space at the big trade show – good job.…
Design by Go Media: Boss Dog Brewing Co.
Brewing Company Branding: Boss Dog Brewing Co. Brothers Josh and Jason Czernek (and Mom) visited Go Media looking for a Cleveland design firm who could help bring their dream brewery to life. Their concept revolved around the name Boss Dog…
Branding: More Than Just a Logo
How to Build a Strong Brand Identity What is your brand? Who is your brand? And why should we care? When most people think of a ‘brand’ they think specifically about a logo (known by graphic designers as a ‘mark’)…
Cleveland Browns Branding: Julia Briggs of Blue Star Design Weighs In
Updated Cleveland Browns Branding Our recent post, “New” Browns Logo Leaves Cleveland Graphic Designers Deflated” collected expert advice from local authorities on the matter including Julia Briggs, CEO and creative lead at Cleveland design firm, Blue Star. Julia is responsible for logo…
Cleveland Browns Logo Redesign 2015: Wilson Revehl of Go Media Weighs In
Cleveland Browns Logo Redesign 2015 Our recent post, “New” Browns Logo Leaves Cleveland Graphic Designers Deflated” collects expert advice from local authorities on the matter including our own Wilson Revehl, Go Media Vice President, web developer, brand expert and sports enthusiast. Wilson’s full…
Updated Cleveland Browns Logo Design 2015: Previous Dawg Pound Logo Designer Designer Todd Radom Weighs In
Updated Cleveland Browns Logo Design 2015 Our recent post, “New” Browns Logo Leaves Cleveland Graphic Designers Deflated” collected expert advice from local authorities on the matter including Todd Radom, independent graphic specializing in branding for professional sports franchises and events.…
Cleveland Browns Branding: The New Logo – Chris Comella of Go Media Weighs In
Cleveland Browns Branding Our recent post, “New” Browns Logo Leaves Cleveland Graphic Designers Deflated” collected expert advice from local authorities on the matter including Chris Comella, Go Media Art Director, logo designer, brand expert and sports enthusiast. Chris’s full interview…
New Cleveland Browns Logo Design: Aaron Sechrist, OkPants, Weighs In
New Cleveland Browns Logo Design Our recent post, “New” Browns Logo Leaves Cleveland Graphic Designers Deflated” collected expert advice from local authorities on the matter including Aaron Sechrist, Graphic Artist and Owner of OkPants and Made by Superior. Aaron’s full…
Cleveland Browns New Logo 2015 Branding: William Beachy of Go Media Weighs In
Cleveland Browns New Logo 2015 Branding Our recent post, “New” Browns Logo Leaves Cleveland Graphic Designers Deflated” collects expert advice from local authorities on the matter including our own William Beachy, president of Cleveland Design Firm Go Media, designer, brand expert and sports enthusiast.…
“New” Browns Logo Leaves Cleveland Graphic Designers Deflated
The New Cleveland Browns Logo – Cleveland Designers & Brand Experts weigh in. As anticipation swelled for the unveiling of the new Cleveland Browns logo two years in the works, buzz in the Cleveland graphic design community was especially palpable.…
5 Keys to Branding Your Apparel Line Like a Boss (+ 1 Top Secret to a Successful Launch)
How to Brand Your Apparel Line: Keys to Success “It’s a common misconception that a brand is a company’s logo,” Go Media Partner graphic designer extraordinaire Jeff Finley notes in his book, Thread’s Not Dead. “That’s just part of it. Some…
F#@% your Function, Find your Fire
Before diving into my position to Go Media, I knew the basics of personal branding.
My understanding went something like this:
1. Figure out who you are
2. Package it up nice and neat
3. Show it off to the world
How to do all those things, I must admit, was a little vague—until now. Let’s just say, I’ve just been enlightened by Michael Cavotta, certified personal brand strategist and professional headshot photographer. As it turns out, there’s more to it than a shot in the dark and a nice photo.
How to Build a Stand-Out Brand: Whys and Ways to Stand Out
More than just a logo. When you think of great products or companies, the visual image that forms in your mind is probably that of their mark; McDonald’s golden arches, Nike’s Swoosh and Coca-Cola’s wave. The inherent value of a…
6 Questions to Consider When Rebranding Your Company
Things to consider before rebranding your company. Here at Cleveland creative agency Go Media, we take branding very seriously. We have helped many companies, who’ve undergone natural growth and change, take necessary steps to transform the face of their company for the better.…
Introducing our brand guidelines template
A few days ago, I mentioned at the bottom of an email campaign that we were working on a little something that would make delivering new brand assets to a client easier. Well, this is it. Adding value to the…
58 Beautiful Branding Layouts
Branding Displays I’m sure that many of you out there have seen the super cool and well showcased layouts of branding projects on the web. These images feature the logo design, as well as, the business stationery and many times…
When to Seek Brand Therapy
Go Media prides itself in brand-building. We’re adept at tapping into the core identity of our clients’ brands and helping them find ways to reflect their values. So why would we hire an outsider to help with our own brand?…
Understanding & Using Color in Branding
How are you feeling right now? What are you thinking? Are you suddenly excited and passionate, yearning for adventure? Or did a Zen-like calmness just pervade your being? Maybe your mind is on money. Or, if not that, you’re considering…
What is a “Brand”?
I read a lot of industry produced articles and papers on branding, all have one thing in common, the message is confusing, they use a plethora of “tech talk” and what I can only describe as gibberish, so let’s start…
Design Solution: Indie Coffeeshop Corporate ID
Design Solution: we give an imaginary project at the Go Media designers, and ask them to give us an overview of how they would approach the project. Not so much a tutorial on how to create the artwork, but rather…
15 Over-The-Top Business Card Designs
Business cards are one of the elements of corporate design that should be pushed beyond just graphics, and converge with several processes to become what they should be: a memorable, collectible and impressive piece to be carried away everywhere. The…