Before diving into my position to Go Media, I knew the basics of personal branding.

My understanding went something like this:

1. Figure out who you are

2. Package it up nice and neat

3. Show it off to the world

How to do all those things, I must admit, was a little vague—until now. Let’s just say, I’ve just been enlightened by Michael Cavotta, certified personal brand strategist and professional headshot photographer. As it turns out, there’s more to it than a shot in the dark and a nice photo.