Articles by Year: 2018
Simple but Sweet Packaging Designs that are Making us Smile
Simple Packaging Design Inspiration 2018 When you are designing packaging, you want your customer to feel like they are opening a present on Christmas day. But over design and you’ll take away from what’s inside. Here are some simple yet…
The Iconic History Behind the Louis Vuitton Logo
Whether it is celebrities walking down Rodeo Drive carrying a Louis Vuitton bag or the upper class wanting to impress, this famous name brand demands attention. As of May 2017, Forbes estimates the brand value of Louis Vuitton to be…
3 Tips to Approaching Design Work with Jon Phenom
My Top Three with Jon Phenom Jon Phenom, apparel designer and brand director for BLVD Supply, has been advising entrepreneurs on how to create and grow their fashion and clothing lines for over ten years. You can find him doling out…
Tips for Designing Your Own Patches with Patch Superstore (+ How to Get a Free One)
This month, we are all about patches, as we are giving away incredible Arsenal patches to our current Arsenal subscribers and anyone who subscribes to the Arsenal membership in May ’18. If you don’t know about the Arsenal Membership, it’s…
How to Create the Website Your Target Audience Wants to Visit
Knowing your target audience impacts the way you approach the content on your site, but it should also shape every other element as well. Since a mere 22 percent of businesses say they are happy with their conversion rates, focusing…
Portfolio Spotlight: Zerust Website
Website Development & Product Photography – Zerust Portfolio Item Zerust, a company located in Twinsburg, Ohio, has a long history of developing, manufacturing and marketing rust and corrosion prevention products to a wide variety of customers across the globe. This…
How Crawl Speed Affects Your Search Engine Ranking
Crawl Speed and Search Ranking Internet users don’t want to waste any time typing in your URL and you can’t really blame them. They want a fast and seamless experience and that is why they favor search engines like Google.…
Let’s create a striking history book cover about antique war stories with the Hard to Kill Vector Pack
How to Create a Book Cover Design Well hello there dear readers! Simon here, ready to walk you through my process to create a striking book cover with our latest vector pack release, the hard to kill vector pack. We’ll…
Essential Questions to Ask an SEO Firm Before Hiring It
So your business has a website, and it’s not doing well in the SERPs. That is to be expected if you haven’t really done SEO on it because you have no idea how to do it, or you do have…
Should Your Business Consider Investing in Satellite Technology?
Satellite technology changed the world dramatically after the first experiment in the late 1950s. Today, people communicate in real-time around the globe, view a specific location via Google Earth or beam a signal from one corner of the globe to…
Email Marketing for Designers: Getting Started Tips
Digital marketing – and the internet in general – has made marketing much more accessible. The same digital marketing instruments used by big corporations are now available to small businesses and professionals, including you as a designer. It is easy…
The User Interface (UI) Designer’s Toolbox
Best UI Design Tools This article will primarily be on the software used specifically within the interface design discipline, focusing on the creation of page layouts, simple interactive prototyping, and design assets. A modern user interface designer has a number…
Why Your Business’s Site Needs Before and Afters
Photographs of before and afters allow you to highlight the difference your product makes in the lives of your customers. They serve as a visual testimonial of what you can accomplish for the consumer as a company. If you aren’t…
Digital Marketing in 2018: How to Boost Customer Satisfaction
With the rise of the web, people’s approach to making purchases has changed significantly. They are now aware of how important they are to small businesses trying to survive in such a competitive marketplace. And, in return for their loyalty,…
Portfolio Spotlight: Très Chic Salon Branding
Très Chic Salon Branding Go Media was approached by stylist Katie Skillman, who was on a mission to turn her passion for hair education & styling into her dream business – a Cleveland local salon known as Très Chic. During…
What Color Scheme Works Best for Your Industry
Website color choice is never an easy decision. Do you stick with your company colors or go with a color scheme that has maximum impact on site visitors? There is a science to figuring out the psychology behind various color…
Marketing Personas Vs. User Experience Personas
Defining Digital Product Personas Understanding who your users are when creating a digital product is of paramount importance for a user experience designer to design a successful product. But who are these users, and how does a digital product team…
5 Best Time Tracking Tools in 2018
Over the past couple of years, time tracking has become a big deal, as it very well should be. Though we’ve had these capabilities for quite a while, neither freelancers nor clients used the practicality of time tracking tools quite…
Conveying a User’s Context through Storyboarding
How Storyboarding can play an integral part in Digital Product Design A big part of being a successful user experience designer is building an understanding of who your potential users are. In fact, the most important tool in any UX…
Where to Find and How to Choose Web Design Online Courses
Online education is the future of learning. It solves the problem of not having any usable skill and provides unmatched possibilities for everyone wanting to learn something new. Web design is among the most popular skills learned online, as thousands…
Check Out What’s Trending in Mobile App Design in 2018
A quarter of 2018 has already passed, and we have already witnessed the introduction of many new functionalities and upgrades in smartphones. All these changes certainly affect the trends in the design of the mobile apps. Both the UX and…
A Beginner’s Guide to Freelancing
What to Consider Before Jumping Headfirst into the Gig Economy: A Guide to Freelancing So you’ve been living that full-time, nine-to-five life for awhile now. You’ve got some solidly marketable skills, an entrepreneurial spirit, and you’re craving a new challenge,…
Click & Convert: How to Write Effective Calls to Action
Right now, you are one click away from making a profitable sale. A call to action is, perhaps, one of the most important areas of your website. It doesn’t matter if you’ve poured blood, sweat and tears into your website…
Top 7 UX Design Tips for E-Commerce Product Pages
A product page that conveys a purpose and benefit of a store item, and smoothly take a user through all the features and demos, and to the checkout page is considered an ideal user experience (UX) design. The web design…