Graphic Design
Essential Questions to Ask an SEO Firm Before Hiring It
So your business has a website, and it’s not doing well in the SERPs. That is to be expected if you haven’t really done SEO on it because you have no idea how to do it, or you do have…
Should Your Business Consider Investing in Satellite Technology?
Satellite technology changed the world dramatically after the first experiment in the late 1950s. Today, people communicate in real-time around the globe, view a specific location via Google Earth or beam a signal from one corner of the globe to…
Email Marketing for Designers: Getting Started Tips
Digital marketing – and the internet in general – has made marketing much more accessible. The same digital marketing instruments used by big corporations are now available to small businesses and professionals, including you as a designer. It is easy…
Why Your Business’s Site Needs Before and Afters
Photographs of before and afters allow you to highlight the difference your product makes in the lives of your customers. They serve as a visual testimonial of what you can accomplish for the consumer as a company. If you aren’t…
Digital Marketing in 2018: How to Boost Customer Satisfaction
With the rise of the web, people’s approach to making purchases has changed significantly. They are now aware of how important they are to small businesses trying to survive in such a competitive marketplace. And, in return for their loyalty,…
What Color Scheme Works Best for Your Industry
Website color choice is never an easy decision. Do you stick with your company colors or go with a color scheme that has maximum impact on site visitors? There is a science to figuring out the psychology behind various color…
Marketing Personas Vs. User Experience Personas
Defining Digital Product Personas Understanding who your users are when creating a digital product is of paramount importance for a user experience designer to design a successful product. But who are these users, and how does a digital product team…
Conveying a User’s Context through Storyboarding
How Storyboarding can play an integral part in Digital Product Design A big part of being a successful user experience designer is building an understanding of who your potential users are. In fact, the most important tool in any UX…
Check Out What’s Trending in Mobile App Design in 2018
A quarter of 2018 has already passed, and we have already witnessed the introduction of many new functionalities and upgrades in smartphones. All these changes certainly affect the trends in the design of the mobile apps. Both the UX and…
A Beginner’s Guide to Freelancing
What to Consider Before Jumping Headfirst into the Gig Economy: A Guide to Freelancing So you’ve been living that full-time, nine-to-five life for awhile now. You’ve got some solidly marketable skills, an entrepreneurial spirit, and you’re craving a new challenge,…
Click & Convert: How to Write Effective Calls to Action
Right now, you are one click away from making a profitable sale. A call to action is, perhaps, one of the most important areas of your website. It doesn’t matter if you’ve poured blood, sweat and tears into your website…
Why You Should Increase Your Graphic Design Budget
Knowing when to increase your design budget The graphic design of your business is intricately tied to your overall company’s image and branding strategies. The last thing you want is to use outdated logos or designs that make you look…
What Is Your Navigation Bar Lacking and How Can You Improve It
A navigation bar is common across nearly every site on the Internet today. It is the way that site visitors orient themselves to what is on your page and where to find it. It can set the tone for your…
Awesome Local SEO Practices that will Help You Become #1 on Google
How To Get To Number 1 On Google Using SEO When looking for a business in your vicinity that will sell you a perfect toy for your kids’ birthday or fix your favorite pair of shoes, where do you find…
All About Logos
I am passionate about branding and have learned a lot while helping businesses develop their brands. There is a lot more to a logo than just your company name and there are some important factors to keep in mind when…
Grab the March 2018 Arsenal Product Bundle
Graphic Design Bundle It’s a great month to be a member of Go Media’s Arsenal subscription. Not only do you have access to our entire library for only $15/mth, but you are able to download this month’s special graphic design…
How to easily create a record release promo poster with the Arsenal’s Crest of Arms vector pack
Hello GoMediaZine/Arsenal blog readers! Simon here with a new step-by-step tutorial. We will be leveraging the contents of our brand new Crest of Arms vector pack to create a poster for the release of PWR.CLRS’ first, self-titled, album. We’ll talk…
What’s the Best Type of Testimonial and How Will My Brand Benefit?
The social proof of testimonials lends a lot of credibility to your brand. It also allows people who might not be familiar with the work you do to see that you have happy customers. When it comes to content marketing,…
A Brief Insight into Mapping Content into Your Customer Journey
Customer Journey Maps How effective is your business’s current customer experience? Your customers, whether they’re existing or potential, will interact with your business in so many ways thanks to the foundations of the digital age in which we live. This…
Reputation Marketing Techniques that will Do Wonders for your Brand
Reputation Marketing In today’s hyperconnected world, building a reputable brand is more difficult than ever. Maybe there was a time in the past when you could entirely control your brand’s development, but today, that’s not possible. With the rise of…
4 Rules for Better Website Typography
Achieving Better Website Typography For a long time, when developers and designers were building websites typography wasn’t high up on the priority list. This was due to a number of factors, sometimes it was simply lack of diverse web safe…
Websites Vs. Webapps, What’s the Difference?
“Programs and other operating information used by a computer” – that is the definition of the term software, and from that definition comes basically everything that we (as a society) do in regards to computers, hardware notwithstanding. Software is obviously…
Celebrating International Women’s Day with our Free Feminist Vector Pack!
Download our Free Feminist Vector Pack! It’s International Women’s Day, which means it’s time to “celebrate the social, economic, cultural and political achievement of women” – which we should be doing every day if you ask us. But the fact…
Mastering Book Cover Design
Part of the beauty of design is that is tells a certain story, fostering emotion and human connection to hundreds or thousands of people. Pair this action with literary storytelling, and you’ve got an impactful design that people will cherish…