Business Insights
How Do You Know It’s Time for a New Logo?
How to Know It Is Time for a New Logo One question we get all the time here at Go Media is: “How do I know it’s time for a new logo?” Today, our President, William Beachy, is addressing this…
A Set of Measures to Protect Your Business Data
How to Protect Business Data Cyber-security breaches are a burning issue casting a sinister shadow over a business landscape. When it comes to hacker attacks, nobody seems to be safe, not even corporate giants with fat budgets. Almost every successful…
How to Create Your Business’s Mission Statement
Your company mission statement shapes everything you do as a business owner. It sets the tone for how you grow, how you treat customers and what you value most as a business owner and a person. Taking the time to…
Digital Marketing in 2018: How to Boost Customer Satisfaction
With the rise of the web, people’s approach to making purchases has changed significantly. They are now aware of how important they are to small businesses trying to survive in such a competitive marketplace. And, in return for their loyalty,…
20 Web Design Stats Every Business Owner Should Know in 2018
Web Design Stats 2018 A business website is a veritable necessity today, and you may have been thinking about creating a new website for your business this year. These are some of the top web design statistics for 2018 that…
How to Create an Optimal CX on Your E-Commerce Site
Improving the CX of your eCommerce Site More than likely, you truly want to provide the best customer experience (CX) possible to the visitors who land on your website. However, in a rapidly changing digital world, it can be difficult…
Industry Acronyms & Digital Projects: UX versus UI
UX versus UI: The digital product industry has a wide range of acronyms and job titles that make it difficult for a non-digital industry member to understand who and what everyone on a digital product team is responsible for and…
5 Ways to Further Your Reach
Expanding Your Brand Presence: 5 Tips Are you feeling a stagnant air in your business? Strategy planning is a key element of any business, so here are 5 simple ways to further your reach! How to Further Your Reach 1.…
6 Tips When Using Graphics and Boosting Engagement
Using Visuals and Boosting Engagement on your Site Getting your site visitors to engage with your website often means the difference between developing a loyal customer and losing that person to a competitor. There are many factors to consider when…
How Backlinks Can Boost Traffic to Your Website
How do you build links to your website? Every online business wants to reach the top and be the best on the market. That’s why the online market is so overcrowded in the first place. Nevertheless, the competition is ongoing…
How to Become a Brand Owner Rather Than a Retailer
When selling a product, the first option that may spring to mind is to become a retailer for that item. However, you also have the potential to become a brand owner — the person or group that holds intellectual property…
Why Your Company Should Be Branding on the Internet
How Strategic Branding Can Help your Business One way to stand out from the competition and make a mark on the internet for your business is through strategic branding. You’ve likely noticed branding via offline platforms, which is when companies…
The Art of the Marketing Makeover: Grooming Legacy Companies for Today’s More Dynamic Marketplace
You don’t have to be hip, trendy, or in an arrantly dynamic new market to pique our interest here at Go Media. We love the challenge of working with clients who have a long history in business but are in…
What Your Chat Feature Should Offer and How to Deliver
Customer Chat Tips & Features Live chat has quickly become a top feature that consumers expect out of a website experience. As of 2017, 48 percent of consumers prefer to communicate with a business via a live chat than any…
How to Start a WordPress Blog: Part 1 – Technical Requirements
Starting a WordPress Blog Rachel Revehl Copywriter for Go Media Co-Owner & C.E.O. of Law Firm Ghost Writer We heard the news. You just launched your own blog. Congratulations! A whole new world has just opened up for you.
13 Tips to Starting Your Own Blog & Cultivating a Community
Have you just launched your website and brand new blog? This tends to be a very exciting, albeit nerve-wracking time. So much to do, so much to explore. Yet where do you begin?
How to Audit Your Blog for Improved Performance
How to Audit Your Blog & Get Rewarded for Doing So Have you ever taken a journey through your company blog, only to find yourself lost in a sea filled with content – some old, some new, some great, some…not…
Kicking A** in Kickoff Meetings
Participating in a Successful Kickoff Meeting Any great project starts with a great kick-off meeting. For this reason, designers must know what it takes to participate in a successful one, including how to dress, look, act and express themselves. Today,…
Constructing An Email List: 3 Tips to Cultivating a Community
How to Build a Successful Email List We all want to create an email list that matters, but doing so takes some know-how. Here are some of our suggestions for cultivating a community of email subscribers.
On Building Brand Consistency
Brand Consistency Building a brand is serious business. One that takes insight, perseverance, personality, and patience.
Hiring a Freelance Designer: 5 Questions to Ask Yourself
Questions to ask yourself when hiring a freelancer There are a lot of great freelance designers out there. Whether it is web designer, graphic designer, user experience designer or mobile interface designer. Each has different skill set, expertise and knowledge…
How Branding and Logo Design Can Instantly Transform Your Brand Identity and Recognition
Shell, Nike, Coca-Cola, Apple, Adidas. What do these four brands have in common apart from that the fact that they are behemoths in their respective industries? Distinct and instantly recognizable logos. These are just some examples from a plethora of…
Don’t Quit Your Day Job – Advice for Young Creatives on Making Ends Meet
In this article, we’re going to tell you, in no uncertain terms, “DON’T QUIT YOUR DAY JOB!”, but we promise not to be cynical about it. We offer this advice because we understand that, for a lot of creative professionals,…
Getting Comfortable Asking for Money
How to Ask Clients for Money (when it’s not your favorite) For many of us, asking to get paid isn’t among our favorite conversations. It’s something that takes practice. Here are some tips we suggest for building your confidence when asking…