Articles by Year: 2018
Why You Should Increase Your Graphic Design Budget
Knowing when to increase your design budget The graphic design of your business is intricately tied to your overall company’s image and branding strategies. The last thing you want is to use outdated logos or designs that make you look…
What Is Your Navigation Bar Lacking and How Can You Improve It
A navigation bar is common across nearly every site on the Internet today. It is the way that site visitors orient themselves to what is on your page and where to find it. It can set the tone for your…
Awesome Local SEO Practices that will Help You Become #1 on Google
How To Get To Number 1 On Google Using SEO When looking for a business in your vicinity that will sell you a perfect toy for your kids’ birthday or fix your favorite pair of shoes, where do you find…
All About Logos
I am passionate about branding and have learned a lot while helping businesses develop their brands. There is a lot more to a logo than just your company name and there are some important factors to keep in mind when…
How Important is a Mobile App UX Design for Startups?
The dawn of the new mobile age is upon us. Mobile apps are not just darlings of corporate giants in the league of Facebook or Walmart. Any business can capitalize on developing a strong mobile product. As for startups, they…
Why User Experience Matters and How You Win at It
Your client’s website may be aesthetically-pleasing and ranking on top positions, but does it provide a good user experience? This is one of the things that digital marketing agencies need to understand and an important task that any white label…
Grab the March 2018 Arsenal Product Bundle
Graphic Design Bundle It’s a great month to be a member of Go Media’s Arsenal subscription. Not only do you have access to our entire library for only $15/mth, but you are able to download this month’s special graphic design…
Portfolio Update: Marina Vape
Marina Vape – Product Line Branding Over the course of a year, we had the privilege of working with e-liquid company, Marina Vape. The name of the game for these projects was building a visual brand around different flavor concepts.…
How to easily create a record release promo poster with the Arsenal’s Crest of Arms vector pack
Hello GoMediaZine/Arsenal blog readers! Simon here with a new step-by-step tutorial. We will be leveraging the contents of our brand new Crest of Arms vector pack to create a poster for the release of PWR.CLRS’ first, self-titled, album. We’ll talk…
What’s the Best Type of Testimonial and How Will My Brand Benefit?
The social proof of testimonials lends a lot of credibility to your brand. It also allows people who might not be familiar with the work you do to see that you have happy customers. When it comes to content marketing,…
A Brief Insight into Mapping Content into Your Customer Journey
Customer Journey Maps How effective is your business’s current customer experience? Your customers, whether they’re existing or potential, will interact with your business in so many ways thanks to the foundations of the digital age in which we live. This…
Reputation Marketing Techniques that will Do Wonders for your Brand
Reputation Marketing In today’s hyperconnected world, building a reputable brand is more difficult than ever. Maybe there was a time in the past when you could entirely control your brand’s development, but today, that’s not possible. With the rise of…
4 Rules for Better Website Typography
Achieving Better Website Typography For a long time, when developers and designers were building websites typography wasn’t high up on the priority list. This was due to a number of factors, sometimes it was simply lack of diverse web safe…
Websites Vs. Webapps, What’s the Difference?
“Programs and other operating information used by a computer” – that is the definition of the term software, and from that definition comes basically everything that we (as a society) do in regards to computers, hardware notwithstanding. Software is obviously…
Celebrating International Women’s Day with our Free Feminist Vector Pack!
Download our Free Feminist Vector Pack! It’s International Women’s Day, which means it’s time to “celebrate the social, economic, cultural and political achievement of women” – which we should be doing every day if you ask us. But the fact…
Mastering Book Cover Design
Part of the beauty of design is that is tells a certain story, fostering emotion and human connection to hundreds or thousands of people. Pair this action with literary storytelling, and you’ve got an impactful design that people will cherish…
6 Hacks to Speed Up The Development of Your Website
When on a tight schedule, developers have to think of a way or two to speed up the development process. You can easily fall into the trap of pushing yourself over the edge to develop that website as soon as…
Check out the CLEbaby Branding Project!
The Project: CLEbaby branding The team here at Go Media had an absolute blast working on the CLEbaby branding project. Please check out the work we did below and learn more about CLEbaby, Cleveland’s premier resource for birth and postpartum…
5 Time Saving Video Strategies
Video Production Strategies: Time Saving Tips and Tricks If you are like me, you use video as a marketing tool for your design studio. Building a video series for your brand or business is no small task. It takes someone…
20 Web Design Stats Every Business Owner Should Know in 2018
Web Design Stats 2018 A business website is a veritable necessity today, and you may have been thinking about creating a new website for your business this year. These are some of the top web design statistics for 2018 that…
How to Create an Optimal CX on Your E-Commerce Site
Improving the CX of your eCommerce Site More than likely, you truly want to provide the best customer experience (CX) possible to the visitors who land on your website. However, in a rapidly changing digital world, it can be difficult…
The 6 Steps to Creating a Successful Digital Product
Digital Product Development Process When creating a digital product, whether its an app or simple website, it is important to follow a consistent process in order to produce a consistently successful product. This is going to be a high-level overview…
Download: Free Slime Textures
Presenting Free Slime Textures Introducing the Slime Texture Pack, created by young creative BearCubSlimes. The eight free slime textures included in this pack are high-resolution photography of homemade slime, some of which are available on her shop on Etsy. These…
Does Your B2C Website Benefit Your Target Audience?
Eight B2C Website Benefits As a business to consumer company (B2C), your audience range is much more extensive than if you were merely targeting business owners in a specific industry. There are between 2 and 3 million e-commerce companies around the…