Graphic Design
How the Design Workflow is Changing
Once upon a time, there was a method of design that involved plenty of time for brainstorming and upfront big picturing planning. Designers could meet with all interested parties, puzzle over design challenges, and play with problems until they’d found a (theoretical) solution.
But that approach to design workflow has been largely relegated to the history books—some would say, for the betterment of all. As the development world has embraced the Agile process with systems like scrums and big data analytics, designers find themselves under increasing pressure to iterate quickly, rather than spending lots of time planning for project demands that are highly likely to change just a week or even a day after the plan is finally set. This sounds to many experienced designers like it’s anathema to the creative process, and it can be, if we try to adapt Agile development practices wholesale, without tweaking them to fit the design workflow or mentality.
Conversely, the many designers who do make Agile their own find it can actually be a boon for creativity, forcing them out of productivity-deadening perfectionism and keeping them on their toes as they try to meet changing constraints. How are these designers embracing the more dynamic Agile approach to workflow while still holding strong to the more static elements of the design process that keep them surefooted and on solid ground? Let’s take a look at a few key approaches from beginning to end.
- Categorized: Graphic Design
- Tagged: Graphic Design
Read this Book: Design Currency
Design Currency by Jenn and Ken Visocky O’Grady, A Book Review Husband and wife team Jenn and Ken Visocky O’Grady have done it again. These successful university professors, Jenn a Professor at Cleveland State University and Ken an Associate Professor at…
- Categorized: Graphic Design
Inspiration Now! 11 Ideas from Our Favorite Designers
We’ve all been there, staring at the screen: cursor blinking, artboard sadly stark white, pencil sharpened and nowhere to go. Looking around you want so badly for inspiration to jump off the screen and bite you. Sometimes, just sometimes it does – but more often than not, you have to go looking for it. Even our favorite designers, on those dark and desperate moments, have to dig deep and think out-of-the-box to seek inspiration everywhere – and today they’re here to share with us some places you might find it, too.
- Categorized: Graphic Design, Inspiration
- Tagged: Graphic Design, go media's arsenal
The Responsive Pricing System
Hi Go Media faithful! Bill here! I’m back to deliver another teaser article from my book, Drawn to Business. One of the most common questions I get from young designers who are either freelancing or starting a firm is “What should I charge for my design services?” So today we’ll cover The Responsive Pricing System, Go Media’s own system of pricing/billing. Here goes.
- Categorized: Graphic Design, Business Insights
- Tagged: business insights, illustration, Graphic Design, small business
Top 100 Design & Inspiration Blogs: Go Media & Friends Favorites
Google Reader is retiring, but we here at Go Media believe RSS is far from dead. That’s why we’ve compiled a list of 100 of our favorite blogs to follow, however it is you may choose to do so. And even better, we had a little help from our friends.
- Categorized: News, Graphic Design, Inspiration
- Tagged: Graphic Design, go media's arsenal
An Eye for Design: Building An Affordable Luxury Brand
Kumar Arora is entrepreneur meets designer.
His mother, a student of all things art, and his father a scientist specializing in nano coatings for eyeglass lenses, Arora was surrounded by inspiration. Watching, observing, studying, a student of Cleveland’s Case Western Reserve University and an Economics major at the Ohio State University, it seemed as if he was destined to create something big, something of his own one day.
“Rogue Eyewear has been a project well thought out over the years but is finally coming to fruition.”
- Categorized: Graphic Design
- Tagged: cleveland, Graphic Design, internet marketing
How to Sell Design Services Like Products
A big hello to you all! I’m Lauren, Account Services Manager (a.k.a, ‘sales girl’) here at Go Media. I’m thrilled to be connected with such an amazing community and look forward to sharing my contributions.
Out of a desire for company growth and expansion, Go Media has recently shifted to a product-based system of selling design services. What does switching from being a custom service firm to a product oriented service firm look like?
- Categorized: Graphic Design
- Tagged: Graphic Design, internet marketing
QuickBooks or FreshBooks, Which Should You Use?
Hello Readers! My name is Kim Finley and I have worked at Go Media for many years, but don’t usually post on the zine. Some of you may know me as the person who replies to your emails when you submit a contact form on the Arsenal website. In addition to Arsenal customer service, I also spend my time at Go Media doing payroll, bookkeeping, proofreading zine posts and proposals, and various other tasks including packing and shipping all the merch orders. You probably guessed from my last name, that I am Jeff Finley’s wife (going on five years now)! You can also see that I am not a designer here. And that’s good because my artistic claim to fame is that my famous bag of popcorn drawing is one of the vectors we sell in the stars and hearts vector pack!
- Categorized: Graphic Design
Read this Book: Kern and Burn
Opening the new book by Kern and Burn feels like Christmas. The collaborative effort between Jessica Karle Heltzel and Tim Hoover, a soft copy of Conversations with Design Entrepreneurs arrived on my desk in crisp brown paper wrapping, so perfectly packaged it pained me to open. Diving into several layers of protective packaging and postcards, I uncovered their masterpiece, its cover design by The Heads of State simple, clean and inviting.
- Categorized: Graphic Design
Introducing Feedly Cloud + 5 Tips and Tricks
The countdown has begun. Google is set to drop its RSS aggregator, Google Reader, on July 1, 2013. Announcing to its devoted following two reasons for its disbanding, one being a decline in usage and two their need to pour energy into other products, Google offers Google Takeout for those needing to download a copy of their data stored from Reader.
For those married to RSS, there is life beyond Reader.
- Categorized: Graphic Design
Drawn to Business: Customer Retention Insights
Hi Go Media faithful! Bill here! I’m back to deliver another teaser article from my book, Drawn to Business. Today we’ll cover a topic vital to operating a thriving design firm: Customer Retention. Take good care of your customers. Nothing will…
- Categorized: Graphic Design, Business Insights
- Tagged: illustration, Graphic Design, small business
The Road to the Rustbelt Almanac
A fresh new copy of Rustbelt Almanac just arrived on my desk, the pages crisp, clean and full of goodness about all makers, doers and dreamers. This, the first issue by producers Noah Purdy and Michael Artman is being passed around and poured over by all of us here at Go Media. Just great stuff.
We’re proud, too. Rustbelt recently interviewed our very own Jeff Finley about this year’s Weapons of Mass Creation Fest.
We recently had a chance to talk to Rustbelt Almanac about their recent issue, their road to copy and the vast sprawling rusty region that they call home.
- Categorized: Graphic Design
Tips For Picking An Impeccable Color Scheme
Anyone will agree that color has power. It affects how comfortable you feel in your environment, influences your opinion of the way clothes look, and is a key characteristic in describing objects. What some people don’t know, however, is that…
- Categorized: Graphic Design
Sean McCabe: Doing What You Love
Sean McCabe’s passion for hand lettering and typography can be traced back to middle school, his homework littered with typographic illustrations. While others doodled, Sean shaped and sculpted his own unique letters, seeing them as shapes and curves full of beauty. His fascination with typography grew into a career, with Sean now doing what he loves most. His love for meticulous detail, attentive eye for precision, balance and composition are all in a days work.
Go Media had the opportunity to chat with Sean about doing what you love…
- Categorized: Graphic Design
The Whimsical World of Angela Oster
Cleveland artist and illustrator Angela Oster cultivates and creates a world of whimsy, filled with criminally cute, odd and wonderful beings. A graduate of the Cleveland Institute of the Art, Oster gave Go Media a glimpse into her life, her art, and some of her lovely work.
- Categorized: Graphic Design
Perspective, Hustle and Passion with Kern and Burn
We’re big fans of Jessica Karle Heltzel and Tim Hoover here at Go Media. Designers, writers and publishers, we are super honored to have Jess and Tim on our list of WMC 2013 Speakers this year.
We recently had a chance to chat with Jess and Tim about their recent success with Kern and Burn, a recently released online and print publication that curates discussions, interviews, and essays about design entrepreneurship.
Kern and Burn: Conversations With Design Entrepreneurs is a beautiful two-color book that features candid conversations with 30 leading designers who have founded startups, channeled personal passions into self-made careers and taken risks to do what they love. In this book they share their failures, successes, and perspectives. Kern and Burn’s hope is that you, the reader, can learn from them — not to follow in their footsteps, but to chart your own course in parallel, one that allows you to thrive, add value to the world and love what you do. Dedicating the book to “those who kern, those who burn and those who embrace the risk of failure daily,” their book is available online now on KernandBurn.com.
- Categorized: Graphic Design
An Interview with Jen Adrion & Omar Noory of These Are Things
We are huge fans of designers, illustrators and fellow Ohioans Jen and Omar from These Are Things! Recent podcast guests and speakers for this year’s Weapons of Mass Creation Fest 2013, we just cannot get enough of their inspiring story, enthusiasm and heart. We asked them to answer some questions about their very favorite things, to tide us over until we are reunited again. Enjoy!
- Categorized: Graphic Design
The Age of Instagram: An Interview with Dan Morgan
Filterstorm, PhotoGene, Camera+, iDarkroom, Instagram.
With a flick of a finger, a simple effect, a toasty filter can bring your dull, camera photo to life.
In the age of the iPhone, such easy access to the camera itself, combined with photo-editing software gives us power and confidence we’ve never had. But do all of these apps with their seemingly unlimited textures, brushes, filters and overlays come at a cost? Do they overshadow the true art of professional photography?
Professional Cleveland photographer Dan Morgan of Straight Shooter, who has been in the business for over 30 years, has embraced the recent explosive advances in his field. Go Media sat down with Morgan to talk about Instagram and related software programs.
- Categorized: Graphic Design
- Tagged: Photoshop
Dishing on Design with Valerie Mayen of Yellowcake
Skidding across fresh, bright black and white tile, a very exuberant 6 month husky jumped up excitedly to greet me at the door of Yellowcake, recently renovated and expanded Gordon Square boutique. Owner and Cleveland designer Valerie Mayen was quick to follow. “Mango! Get down!”
“Sorry! She gets very excited!”
Inside Yellowcake lives colorful, custom mod women’s coats, dresses and skirts, and the beginnings of a mens line including crisp ties and jackets. All of her designs crafted right here in Cleveland, Ohio, Mayen has had her roots in the city since November of 2011.
- Categorized: Graphic Design
- Tagged: apparel, cleveland, Graphic Design
Drawn to Business: Writing Winning Design Proposals
Hey Go Media faithful! Over the next few months I’ll be posting five excerpts from my forthcoming book Draw to Business as a series of teaser articles here on the GoMediaZine. So, without further ado, here are seven tips on…
- Categorized: Graphic Design, Business Insights
- Tagged: illustration, Graphic Design, small business
New Arsenal Release: Hand Illustration for T-Shirts, Part 3 of 3
Finally available: the 3rd and final installment Steve Knerem’s “Keep me safe” video tutorial series Hello all! I’m very happy to announce that we’re releasing the 3rd part of Steve Knerem‘s video tutorial series today! For those of you that…
- Categorized: Graphic Design
- Tagged: go media's arsenal
Testing The Success of Your Web Designs
It’s Friday. I’m hungry. One of my friends recommended a new trendy restaurant and, hey, it’s right around the corner. However, knowing that “trendy” can mean “a sole sprig of lettuce and a sprinkling of truffle oil” and I wasn’t joking about this whole hunger thing, I head to the restaurant’s site to check out the menu before making any firm plans. But, when the graphic and video-heavy site finally loads, the menu is impossible to find, as are directions to the entrance, which I’ve been told is hidden down some strange back alley. In fact, I can’t even figure out how to enter the site, mired as I am in this gorgeous yet impossible to navigate landing page, with earthy music blaring through my speakers. Frustrated, I choose another old standby just around the corner (probably ten feet from this new restaurant, but who can tell?), just to spite the first one.
- Categorized: Graphic Design
Switch It Up
Faced with the assignment to make a short film based on the question, “What’s the best thing you’ve ever eaten?” Los Angeles-based CG artist John Robson opted to put the question to a friend’s three-year-old son and film the kid’s response. The result is Supper Time! and, well, let’s just say you’ll never look at spaghetti the same way again.
- Categorized: Graphic Design
Old & New Project Releases Round 3: Turning Points
For many of you this isn’t the 1st time you have heard of the Old & New Project. You may remember a post we did about the project last May which included an interview with the founders. Check it out here if you missed it.
Old & New Project returns this month with another round of religious contemporary graphic art. This time, contributors span both the globe and the current spectrum of design celebrity—with artists both well-known and up-and-coming invited to participate.
Earlier this year the creators, Jim LePage and Troy Deshano, opened a public call for portfolio submissions and several artists from round 3 are from that public call.
- Categorized: Graphic Design