business insights
Starting Your Own Shirt Line. PART II: The Creation of Your Art and Working with a Printer.
Hey Guys, Welcome to the second article in the series ‘Starting Your Own Shirt Line’. In the first article, Start – Up, we covered the topics: Originality Research Who will like it? In Part II I’ll take you through my…
- Categorized: Graphic Design
- Tagged: business insights, Graphic Design, illustration, apparel
Interns Inc., Vol. 3
Internships are an awesome way to gain experience and to learn about being a designer in the real world. Most are mainly summer internships, but there are definitely internships that extend throughout the school year. Typically, students aren’t expected to…
- Categorized: Graphic Design
- Tagged: business insights
Telling A Client “No”
You’re the expert, right? You’ve spent four years in design school and have a few years of real-world experience, right? You obviously know all there is to know about design and clients are just dumb and uneducated. You force your…
- Categorized: Graphic Design
- Tagged: business insights
Solo To Studio
What does it take to go from freelancing to building a design firm like Go Media? Do You Really Want to be a Studio? Before you embark on your journey to build a design studio, you should stop and ask…
- Categorized: Graphic Design
- Tagged: business insights
Anatomy of a Band T-Shirt
The “band t-shirt” project can be quite enticing for designers and illustrators. Want to know what goes on behind the artwork? Jeff Finley of Go Media shares his personal experiences of the ins and outs of designing t-shirts for bands…
- Categorized: Graphic Design
- Tagged: business insights, apparel
Getting Into Graphic Design: Q & A with William Beachy
Go Media receives countless inquiries into the nature of the design business from students all over the world. This posts shares a recent round of Q & A with Go Media president William Beachy. Who was your mentor and what…
- Categorized: Graphic Design
- Tagged: business insights
Creativity & Control
Encouraging creativity while remaining the “boss” How does one balance the business side of running a design firm with creating an atmosphere that encourages creativity? Well, for starters I believe very strongly that creativity starts with the designers. If you…
- Categorized: Graphic Design
- Tagged: business insights
Blank Canvas: How Often Do You Upgrade?
Design software ain’t cheap. And for us designers and illustrators using the professional-level software to create such as Adobe Creative Suite, we find a typical 18-month cycle for new releases of Photoshop, Illustrator, InDesign and the rest. GoMedia wants to…
- Categorized: Graphic Design
- Tagged: business insights, Adobe
How to Create Fanatics as a T-Shirt Designer
How To Create Fanatics as a T-Shirt Designer Quick…think of the top 3 most popular t-shirt designers that you know of. You probably came up with names like Geoff May, Jimiyo, Wotto, Collision Theory, Corefolio, Godmachine, and many more. Just…
- Categorized: Graphic Design
- Tagged: business insights, apparel
Freelancers, what’s your largest business expense?
It’s nearing the end of the year. Americans are out hunting turkeys and folks around the world are pinching pennies in preparation for the winter holiday season. So, I’m curious: Where are you spending the most in your freelance business?…
- Categorized: Graphic Design
- Tagged: business insights
Blank Canvas: How Do You Promote Yourself?
Self-promotion is a must for any self-employed or freelance graphic designer or illustrator. This installment of Blank Canvas asks our readers: how do you promote your services? Cold calls? Mailing lists? How do you use the internet for your marketing?…
- Categorized: Graphic Design
- Tagged: business insights
An Interview with Bill Beachy: Go Media President
After countless hours of looking at type, learning how type and image work together, filling up sketchbooks, learning how to code HTML and CSS and even sleeping in the art building, two soon to be “little fish” in the big…
- Categorized: Graphic Design
- Tagged: business insights, Graphic Design
Designing for the Film Industry: Interview With Go Media’s Jeff Finley
Another great interview with Go Media’s Jeff Finley over at Colorburned. Jeff shares his process and insight regarding his goal to design for movies and the film industry. Lots of inspirational and motivational advice for any designer looking to do…
- Categorized: Graphic Design
- Tagged: business insights, Graphic Design
Design Solution: Indie Coffeeshop Corporate ID
Design Solution: we give an imaginary project at the Go Media designers, and ask them to give us an overview of how they would approach the project. Not so much a tutorial on how to create the artwork, but rather…
- Categorized: Graphic Design
- Tagged: branding, Graphic Design, business insights
Design Process: “Sick” Metal Band T-Shirt
This is the first in a new series we’re going to run on Go Media ‘Zine: Design Process. We’re going to throw an imaginary project at the Go Media designers, and ask them to give us an overview of how…
- Categorized: Tutorials
- Tagged: apparel, business insights
Discussion: Do you publicly advertise your pricing?
Ah the age-old debate. To show prices or not to show prices on your website. There are pros and cons to both and Go Media has experimented with both in the past. We eventually decided to go against showing prices on our website, but the discussion never seems to go away. How would things change if we decided to show prices? For the better? Worse? Tell me your thoughts.
- Categorized: Graphic Design
- Tagged: business insights
Don’t Be A Whore!
10 Tips to help designers avoid being taken advantage of. If you’re freelancing or just starting your own design company, you may be in jeopardy of being a whore. That’s right. Some seemingly sweet client may come along, wine and…
- Categorized: Graphic Design
- Tagged: business insights
Pointers for Designers Working with Apparel Companies
There is often a disconnect between an artist and a screen printer. Problems often arise when there is a lack of understanding of the print process and a lack of communication between the designer and client. Screen printers get mad…
- Categorized: Graphic Design
- Tagged: apparel, business insights
15 Awful Mistakes Made by Designers in the Music & Apparel Industry – 3 of 3
In an effort to help further educate designers about things they should NOT be doing, here is the last installment of the popular 3-part Mistakes series. Part two talked about staying original, following directions, utilizing the medium to its fullest,…
- Categorized: Graphic Design
- Tagged: apparel, Graphic Design, business insights
15 Awful Mistakes Made by Designers in the Music & Apparel Industry – 2 of 3
5 more mistakes make up part 2 of the 15 mistakes series. This article covers issues such as lack of originality, following directions, and other bonehead mistakes made by designers.
- Categorized: Graphic Design
- Tagged: apparel, Graphic Design, business insights
15 Awful Mistakes Made by Designers in the Music & Apparel Industry – 1 of 3
Designers in the music and apparel industry are some of the most talented designers around. I’m willing to bet there isn’t a sector of graphic design that allows more creativity and more artistic freedom. Despite the amazing talent and style,…
- Categorized: Graphic Design
- Tagged: apparel, business insights
57 Inspirational Sites from 7 Remarkable Apparel Designers
I gathered 7 of the top t-shirt designers today and asked each of them for a handful of sites they couldn’t live without; sites they surf for inspiration, design resources, advice, community, etc. I was surprised at what I found.…
- Categorized: Graphic Design
- Tagged: apparel, Graphic Design, illustration, business insights
Accountants, lawyers, and doctors, oh my! A designer’s guide to business.
Before I get started I want to stress a few things. First and fore most, it should ALWAYS be your goal to run your business 100% legally. This means paying ALL your taxes and following ALL laws. If you truly…
- Categorized: Graphic Design
- Tagged: Graphic Design, business insights
Getting Things Done: My First Weekly Review
After a long day at your desk, do you ever ask yourself “What the heck did I accomplish today?” I know I could be working like a madman and pushing projects out before deadlines and I still won’t even remember…
- Categorized: Graphic Design
- Tagged: business insights