Articles by: BlakePoutra
How To Create Fanatics as a T-Shirt Designer
Quick…think of the top 3 most popular t-shirt designers that you know of. You probably came up with names like Geoff May, Jimiyo, Wotto, Collision Theory, Corefolio, Godmachine, and many more. Just how did these graphic designers become household names in the t-shirt industry? It wasn’t easy, because “just being gifted” won’t take you to the top. You have to be smart, you have to market, and you have to focus on a few key ingredients in the recipe for success.
I had to start with the most obvious. This is one part of building your tee design credibility that you just can’t fake. Stay true to your style and try to be consistent, because the consistency in your style will become the fingerprint of your work.
Personal Site With Portfolio
It’s 2009 folks. Don’t expect to gain a following if you don’t have a web presence you can call home. This allows your fans to dig a little deeper and get to know you better. It also provides a plethora of content for t-shirt bloggers like myself.
This creates a conversation. It also provides you with a platform to launch new designs and products. You don’t have to blog that often, just provide quality with each post.
It isn’t good enough to just join a competition anymore. You need to interact with the members and occasionally scratch some other backs. Being a part of the community is crucial. Having a lot of friends in multiple competitions can build an army.
Submit, Win, Repeat
You’re never gonna win if you don’t submit. And you need to submit often. Then hustle the heck out of your design, because the more eyeballs viewing your submission…the more votes you will receive. T-shirt design competitions are all over the web these days including:
Create a Mailing List
I’m not talking about a monster 1000+ list of e-mail addresses. Just a small, high-quality list of t-shirt bloggers, friends, influentials, and fans. You can use this list to update people on what you’re working on and ask for favors.
Teach Them Your Ways
You have to give back to the community that gives to you by creating tutorials. Take your most popular designs and show them how you arrived at the masterpiece. You can gain a lot of exposure and appreciation by showing others how you do what you do.
Create a Freebie Pack
Who doesn’t like something for free? If you have an abundance of unused artwork, then give some of it away instead of letting it waste and rot. You don’t have to give away the farm, but artwork was made to be seen, so get it out there.
Show Your Personality
Your artwork should speak for itself. But what it doesn’t say about you, should be shown in your interaction and interviews. There are many different ways on the Internet to make yourself available and to really let loose. Don’t be afraid to share your quirks and make some jokes with your online friends.
All of these components are critical for gaining momentum and building a following. After all, that is the hardest part. Once you have a loyal group of fans, you will have more opportunities than you can probably keep up with.