Articles by: William Beachy
Photoshop vs. Illustrator: Part 1
Photoshop Vs. Illustrator in a no-holds-barred battle to the death! WARNING! This blog post contains foul language and dirty underhanded insults. The (harsh) opinions expressed in this article do not reflect those of Go Media Inc. or Adobe Inc. Please…
Goals: Ready Aim Fire
Have you ever heard that incredibly cheesy saying: “If you aim at nothing, you’ll hit it.” Well, I disagree. You won’t hit “nothing”, you’ll surely hit SOMETHING. Unfortunately it will most likely be something other than what you truly want.…
Thoughts on Design Integrity. Getting what you want from your client
You’ve just been given a project and the client has made a list of demands that will surely result in a total design failure. Your integrity as a good designer is on the line… …WHAT DO YOU DO? Manage the…
Rule Seven: Composition: putting it all together.
Part Seven of Seven Easy Principles to Becoming a Master Designer. Ok Folks, This is it; part seven of seven. I’ve hopefully convinced you to limit your use of colors and fonts, taught you to provide sufficient contrast, suggested that…
Don’t Be A Whore!
10 Tips to help designers avoid being taken advantage of. If you’re freelancing or just starting your own design company, you may be in jeopardy of being a whore. That’s right. Some seemingly sweet client may come along, wine and…
12 Tips for Flawless Service & Happy Clients
12 tips for improving your e-mail correspondence with your design clients. Hey true believers! At Go Media we’ve started having in-house “classes.” Basically any designer from Go Media that has some good advice to pass along to the staff will…
Cleveland’s Marathon, Go Media’s Design, Bill’s experience
Cleveland’s Marathon This past spring I participated in the Cleveland Marathon. It was a lifelong goal of mine; to run a marathon. Being the designer that I am I couldn’t help but notice the design on the give-away t-shirts (which…
Sexy Holiday Vector Pin-Up Girl Tutorial
A month or so ago I did this sweet tutorial of a pin-up girl on a motorcycle. It had been a project from on of our better clients. Since they liked and bought the design I thought that they wouldn’t…
Go Media Construction Update
Hey Everyone! There have been some requests to see updates on the office construction. We ARE in the new office! Everything is not done yet – but it’s about 90% done. I’ll try to keep the text in this post…
My Create Chaos Experience
My experience speaking at Create Chaos design convention in Orlando Florida. Monday October 13th 1:30pm I’m sitting in Cleveland Hopkins Airport waiting to board my flight to Orlando Florida. I’ve been booked as a speaker at Create Magazine’s design convention…
10 Tips to avoid designer’s block.
Ever feel like some days you can crank out amazing looking designs with little effort? Then on other days it feels like nothing is working, you’ve lost all your talent and you’ll never make another good design for the rest…
Go Media HQ Construction Update
Hidilly-ho Go Media Army! I’m here to give you all a quick update on the progress of our new Headquarters. I’ll absatively posilutely not bore you with too many words – just lots of pics, Okily-dokily? It’s been a while…
Become a Master Designer: Rule Five: Add depth to your designs.
Part Five of Seven Easy Principles to Becoming a Master Designer. Catch up on the first four rules here First, let me apologize for the long hiatus I took from this particular series of articles. It’s been really busy around…
Moving beyond Freelancing: 4 Insights to Growing your Design Firm
I received a series of questions from a freelance designer concerning how to grow from being a one-person freelance designer into a “real” design firm. I thought I should share my answers to her questions with you. Here is the…
Accountants, lawyers, and doctors, oh my! A designer’s guide to business.
Before I get started I want to stress a few things. First and fore most, it should ALWAYS be your goal to run your business 100% legally. This means paying ALL your taxes and following ALL laws. If you truly…
Go Media Office Construction Update
Hey true believers, I wanted to give everyone a quick update on the status of Go Media’s new headquarters. Well, they say construction takes twice as long and costs twice as much as you estimate. This is absolutely wrong. In…
13 ways to trick your client into happiness
The art of making your customers love the designs you create. In an ideal world our clients would think like designers. In an ideal world our clients have a good knowledge of marketing. In an ideal world they think logically…
The Dreaded Design Lull – 9 Ways to Get Out of a Slump
Recognizing and reacting to a slowdown in design work. I can remember clearly when it was just me alone in my apartment running this design firm. It was easy to stay busily and happily working on a non-stop string of…
Essential Strategies to Inking Your Pencil Drawings
Inking your Pencil Drawings by William Beachy from Go Media on Vimeo. In this video I will show you some of the ways that I ink my pencil drawings. This is my first video tutorial, so I would appreciate any…
Meet The Staff: Bill Beachy
For those of you that ask: “How did Go Media get started?” Well, here is the story. You’ll laugh, you’ll cry, you’ll think I’m crazy! You’ll also see some cool artwork and learn a little too I hope. I spent…
Become a Master Designer: Rule Four: Spacing Is Your Friend
Part Four of Seven Easy Principles to Becoming a Master Designer. Sorry for the long delay in releasing this latest installment of Seven Easy Principles to Becoming a Master Designer. We have been slammed here at Go Media and I…
Home Sweet Home
It’s a new year and an exciting new development at Go Media is finally starting to take shape. Go Media is starting to build out a new headquarters! We hope that this new work environment will be the envy of…
Become a Master Designer: Rule Three: Contrast, Contrast, Contrast
Part Three of Seven Easy Principles to Becoming a Master Designer. Read Rule 1 and Rule 2 Good contrast in your design goes hand-in-hand with your color selections. Contrast is the value difference between the colors on your design. Value…
Become a Master Designer: Rule Two: Limit Your Colors
Rule Two: Limit your colors. Part Two of Seven Easy Principles to Becoming a Master Designer courtesy of Cleveland logo designers, Go Media Rule Two: Limit Your Colors. Sounds a lot like the last rule of limiting your fonts right?…