Articles by Day: June 2, 2008
The art of making your customers love the designs you create.
In an ideal world our clients would think like designers. In an ideal world our clients have a good knowledge of marketing. In an ideal world they think logically and communicate clearly. Well folks, this is not an ideal world. And, unfortunately, our clients do not think like a designer. They don’t necessarily know the basics of marketing or branding. They are not designers. That’s why they’ve hired us.
Now, if we could just get them to trust us. Well, that’s not going to happen. So, what’s left? I’ve got It! We’ll TRICK them. Yeah, that’s the ticket.
I’ve developed a few techniques over the years that help me “trick” my customers. These tricks are for both of our benefit. I trick them into picking the best design and trick them into being happy. It’s a win-win.
1. Lower your customer’s expectations. Ok, I’m not suggesting you tell the customer: “Your design is going to suck.” But I AM suggesting that you set your customer up with realistic expectations. Don’t promise the world. And if they’re ASKING for