Articles by Day: January 31, 2008
Part Four of Seven Easy Principles to Becoming a Master Designer.
Sorry for the long delay in releasing this latest installment of Seven Easy Principles to Becoming a Master Designer. We have been slammed here at Go Media and I literally haven’t been able to touch anything except paying projects for the past two months. Enough complaining. On with the show!
This lesson is all about layout and spacing. One mistake I see young designers make frequently is that they cram everything too close together. They try to put too much content in too small of a space. Space is your friend! Space does many things for you. It makes your copy easier to read. Space makes your over-all composition easier on the eyes of the audience. And space also makes your design look elegant. You’re telling the audience: “we’re so rich we can afford to use this entire poster to communicate this one little message.”
So, there is a basic strategy for the layout (spacing) of your design. And that strategy is: HAVE ONE. What I mean is – have a plan. Have a system. This is the first thing. Unless your GOAL is to make the entire layout look random, you’re going to need a plan. This is usually accomplished with a grid. The grid can be any style you want. But you need to have an underlying system to what you’re about to do. Here are a few examples of different grids, just so you can get a sense of how different or unique your grid can be.
Now, here is some of the same content laid out three different