Articles by Month: October 2015
WWW Dot HUH? – How to Select the Perfect URL For Your Business
Follow the KISS (Keep it simple, stupid) philosophy in selecting a URL for your business. Yes, you can be creative and meaningful, but ensure that your URL is, above all, easy to remember and as error-proof as possible. Perhaps the most enjoyable way to test out your prospective URL is with the ever-famous Cocktail Party Test…
- Categorized: Business Insights
- Tagged: internet marketing, small business, business insights
Grab This Macabre Vector Freebie
Grab This Macabre Vector Freebie When asked what you wanted to see next on the Arsenal, our e-commerce site for the best design resources in the world, you told us, overwhelmingly: “HORROR!” “MACABRE!” “BLOOD, GUTS AND GORE!” And we want…
- Categorized: Graphic Design
Tutorial: How to Create a Halloween Icon Pack Using Adobe Illustrator (Resources Included)
Since Halloween is just around the corner, we thought we should give you an early treat this year, in the form of a little icon tutorial. The idea was to show you guys how to create a cute set of three icons from scratch, using some of Illustrator’s basic tools such as the Shapes Tool, combined with the power of the Pen Tool and Pathfinder panel.
In terms of difficulty this course is aimed at those who have a basic knowledge of how Illustrator works, but that doesn’t mean beginners can’t give it a go, since every step is presented as explicit as possible.
So, assuming you have Illustrator up and running, let’s jump in and start creating!
- Categorized: Tutorials
- Tagged: Adobe Illustrator, Adobe, Illustrator
Managing Expectations: Hiring Freelancers and Subcontractors
Here’s a familiar scene for many of us: you’re sitting at your desk, staring at your overflowing inbox. The proofs, copyedits, and project briefs start swimming in front of your eyes. It’s official–you need help to get it done.
It may be time to hire a freelancer or a subcontractor. They can be the answer to your prayers: highly effective, competitively priced, and wonderfully flexible. But, that’s only if they’re good. They can also be very, very bad.
- Categorized: Business Insights
- Tagged: small business
Why Single Mothers are the Real Creative Directors
When you hear the word ‘creative’ who is the FIRST person you think of? Maybe you think of a painter, a hip-hop artist or even a comedian? Maybe Kanye West is the first person that pops in your head or perhaps Louie C.K.
Having done stand-up for seven years and venturing into the new world of copywriting, I have had the chance to interact and meet with some extremely creative people. People whose minds churn out ideas for great punch lines, witty banner ads and campaigns that you sing in your head.
But maybe, just maybe… the most creative people on this planet don’t come with the sexy title of Creative Director or Chief Creativity Officer. Maybe the most creative people have the least glamorous job. Maybe they have no choice BUT to be creative. Who am I talking about? The creative architects known as single mothers.
- Categorized: Graphic Design
You’ll Die Over These Zombie Vector Elements!
Zombie Vectors “Zombies,” you screamed! “Give us zombies!” Well, here they are! Cleveland Heights artist Justin Will is trick and treating us to a delightfully devilish vector pack, filled with 13 elements perfect for the Halloween holiday. But, let’s admit…
- Categorized: News
- Tagged: go media's arsenal
How These Designers Used Social Media to Expand Their Reach, Take On the World
These days, you can’t go anywhere without noticing someone staring at their phone, laptop or tablet. Most of the time spent on these beloved devices is on social media like Instagram and Facebook. Social media runs a large part of the public’s everyday lives and many choices are made by the content they see. Why not use social media to your advantage as a designer to get your work out to more prospective clients? Here are some designers who took to the web in order to broaden their reach and made a name for themselves in cyberspace.
- Categorized: Graphic Design, Business Insights
- Tagged: small business
Seven Questions to Ask Yourself When You Want to Create an Iconic T-Shirt Design
It seems like everyone is creating a t-shirt line these days. But creating a great t-shirt design is an art few can master. Luckily, the team here at Cleveland graphic, logo, web design studio Go Media has a rich background in apparel design to draw from, as do friends of Go Media, designers Herman Lee, Ed Pincombe and Dan Byler of Jakprints.
Today, we are sharing 7 questions to ask yourself when you aim to create your next tee design. Like any other project, you want to concentrate on designing “an iconic graphic that leaves a great impression to the viewers through all different kinds of medium,” reminds Lee. But when dealing with apparel, your own set of questions will arise.
- Categorized: Graphic Design
- Tagged: apparel
We Came, We Saw, We Kicked it With Kenny
Kickin’ it with Kenny Our design conference, Weapons of Mass Creation Fest 6 was filled with memories so warm and wonderful we’ll be riding high off of them all year long. One such memory that will live in our hearts forever…