Articles by Month: October 2012
Visual artists David Hobizal and Josh Johnson explain how a film nerd and a gamer/cartoonist collaborate successfully on a wide range of projects.
David Hobizal is a self-described ‘film nerd’ and Josh Johnson is a gamer and cartoon enthusiast. Both rely primarily on Maxon’s Cinema 4D and After Effects, and together they are collaborators in the truest sense of the word. After meeting at 1080, a production house in Austin, Texas, Hobizal and Johnson worked together for three years before Hobizal moved to Brooklyn, New York, while Johnson went freelance in Austin.
These days, though they are separated by more than 1,000 miles, the two artists continue to work together as often as they can. Some of their recent collaborations include: “Last Known Surroundings,” a music video for the band, Explosions In the Sky; Feckly, an animated epic fantasy/comedy for adults; and A Movement, an animated short the two of them created to promote the motion graphics capabilities of Austin-based design house, Ptarmak.
Curious about how two very different artists come together to make a successful team, I sat down with Hobizal and Johnson to find out more about their work, their creative process, their egos and inspirations. Here’s what they had to say.
Strohmaier: What was it like to work with Explosions In the Sky on “Last Known Surroundings?”
Hobizal: Our talks started on the tennis court in the summer. It was hard to concentrate on those first serves when your mind was off dreaming about what kind of story you were going to tell. After a few months, we showed them motion tests and style frames and then, you know, we locked ourselves in a room for four months because the project really took creative stamina. I mean, the video is eight and a half minutes long. The band was great. They came up with the first visual idea, and the rest happened after a lot of listening to the song and sitting down and writing what we wanted to happen next. We didn’t shoot down any ideas until we had it all laid out in front of us. (Learn more about how they made the music video here).
Strohmaier: How did you use C4D to get certain looks and effects that you wanted for the video?
Hobizal: I used the MoGraph module along with Thinking Particles a lot for “Last Known Surroundings.” I used everything I could think of, except character animation. Josh helped out with some of the dynamics and I used MoGraph and Thinking Particles for the snowflakes and outer space scenes. We started with snowflakes made in Photoshop and Illustrator and then ran a basic Thinking Particles emitter with the snowflakes as particles and, boom! Out comes a snowstorm.
Strohmaier: Do you use matte paintings for a lot of your backgrounds?
Hobizal: Yes, we do. For A Movement, we built the geometry roughly how we wanted it, very low polygon, and then we had two highly talented illustrator/painters, Sissy Emmons and Luke Miller, paint over that. That’s really how we started the process.
Johnson: With Feckly which was influenced by a combination of video game characters, Adult Swim and anime, we used a collection of terrain objects. We limited their color palette and rendered it out in passes, running it through some action scripts in Photoshop, which gave us our starting point. From there, we added in brush strokes where we wanted them, and loaded the background with a gradient tool. Then, we established our highlights and shadows.
Strohmaier: Where do all of your 3D models come from? Do you make them all yourselves in C4D, or are they a combination of models created from scratch and purchased online?
Johnson: We create most of our models, but some are modified using ZBrush. Occasionally, we buy smaller models from TurboSquid.
Strohmaier: Tell me a little bit about how A Movement came to be.
Hobizal: We were working at Ptarmak in Austin, Texas, when we made that. The designers and illustrators there were print people primarily, and they saw our motion capabilities as a great chance to expand their offerings while giving us an opportunity to work with some really talented folks.
Strohmaier: Music clearly plays an important role in A Movement, as well as your other work. What comes first, the music or the visual idea?
Hobizal: When it’s possible, I like to start with music before I edit. For A Movement, a bandmate and friend of mine, Peter Stopschinksi, produced, recorded and performed his first symphony in Austin. His CD came out and we thought it would be a perfect fit.
Strohmaier: What makes you successful as creative collaborators?
Hobizal: We have each other’s back. And it’s rare to find someone who’s as excited about the process and learning as you are.
Johnson: That’s the other important thing. It’s like, ‘I can’t leave this guy hanging.’ I don’t care if it means another weekend or a night working; I want to help David out.
Strohmaier: Can you talk a little bit about your collaborative creative process?
Johnson: First, we get on Skype together and talk about the project. And then we open Google Docs and start hacking out ideas, talking back and forth. We pick at each other quite a bit.
Hobizal: There’s definitely a lot of disagreements and arguments about what the project should be, which is a positive part of working together. We laugh 90 percent of the time when we’re working, but the arguing and checking each other’s ideas ensures that we don’t get complacent or too happy with any of our ideas. We’re at a similar skill level, but we go off in different directions to figure out problems and we come together as soon as we find the answer, which makes problem solving and learning go much faster.
Strohmaier: Artists often have their own way of doing things. How do you keep your own egos in check when you’re working together?
Hobizal: I think we both recognize our strengths, and we like finding out what we’re each good at and what we can offer. I come from more of a filmmaking and editing background, so my strengths are pacing, shot composition and design. I’ll bounce ideas off of Josh and ask him if an idea is possible. He’ll say, let me think about it for a second, and then he’ll tell me how it can be done three different ways.
Josh: David brings a lot of focus to the whole thing. And he has a better sense of design. While I like designing, and I feel like I can do it on my own, David is stronger than I am. I do more technical lifting when it comes to motion and 3D. I like Cinema because it’s easy, and robust. You have all the features there, so if you want to dive into something complicated, have at it.
Strohmaier: What’s next for you guys?
Johnson: Make more stuff! Eventually Feckly will go on Kickstarter. But the workflow isn’t finished. I am making some new tools to help the process, including a few scripts for After Effects and Cinema that tighten the final bolts in the pipeline. Those will soon be available to anyone who’s interested.
Hobizal: The only plan is to keep on making motion and music as much as possible, and continue to collaborate with my family and friends. Recently, my wife Sissy and I finished up a video for TED-Ed, about the advancement of ship navigation using logarithms. Indulging in serious nerdiness is one of the best perks of being an animator.
Scott Strohmaier is a writer living in Los Angeles with his wife and son.
5 Brand New “Outdoor” Templates
It’s been a little over a month since the launch of Mockup Everything and we couldn’t be happier with the response we have been receiving from users like YOU!
Thanks to your suggestions, we have added 5 brand new outdoor templates to showcase your designs on. This has led to an expanded category list for Mockup Everything, so in addition to your favs like apparel, print, and technology, we now have the “outdoor” category. These 5 new templates include a:
- Bus Stop Advertisement
- Subway Advertisement
- Wheat Paste Posters
- Bus Wrap
One thing that makes most of these templates different from what you’ve already seen on Mockup Everything, is that the background colors are unchangeable. Because these templates feature surfaces that are out in the wild world, you will not be able to change the background color for the billboard, bus stop & subway advertisements, and the wheat paste posters. You will have the ability to change the background color though for the bus wrap template.
So what are you waiting for? Login to Mockup Everything NOW to check out the new templates and start showcasing your super cool designs.
What Is Mockup Everything?
If this is the 1st time you’ve heard of Mockup Everything, it’s an easy-to-use platform for applying your graphic designs to a growing variety of print products. Creative artists, like you, can visually prototype your merchandise design and save snapshots to share with your marketplace. This is a great way to test your product’s market potential as well as explore how it might look before going through the expensive manufacturing process. Take it a step further and upgrade to the Pro version to gain access to many more product templates and the ability to mockup snapshots twice the size of the Free version.
The Mockup Everything Pro Version costs $12.00 per month after the initial 7-day FREE trial and includes access to all our templates from the apparel, print, and technology categories. To see them for yourself, take a look at our ‘Templates’ library.
Wish there were even more templates to choose from? Never fear! Each month for Pro users, we’ll expand our library with at least 5 new templates and some brand new categories. Keep a lookout for monthly emails to stay in-the-know. Sign up for our free newsletter!
Wondering how we decide which templates to make? The answer is YOU! Because of y’alls suggestions and requests, we have been working tirelessly to create templates that you want and need. So keep your suggestions coming!
We want to make Mockup Everything the best it can be and the only way that can happen is with input from you guys & gals. So send your template requests, suggestions or improvements our way either by emailing us at [email protected] or through our Get Satisfaction Community page where you can share your experiences with the product and send us improvements and suggestions. All you have to do is click on the “feedback” tab in Mockup Everything. We welcome any and all critiques, praise and comments on how to improve the product for users like you.
Successful Packaging Design
We here at Go Media are no strangers to Packaging Design. In fact, our very own Adam Law wrote an incredible post titled, “5 Tips for Creating Successful Packaging Design.” Because of Adam’s post, we have received numerous inquiries from companies interested in commissioning us for packaging design. Creating successful packaging designs is a “must have” for any designer. And it’s not just about the actual box or label. As a designer you can come up with new and innovative ways to package the actual product so you see you are more than just a graphic designer, you are also a product designer.
Check out the showcase below for inspiration for your next packaging project.
Wolves & Foxes & Bears, Oh My!
For only $9.99 you will get a pride/herd/flock/litter/colony of vectors including a: deer, butterfly, ladybug, bear, owl, caterpillar, wolf, bunny, squirrel. And an added bonus this pack includes outdoor nature vectors as well including: logs, branches, leaves, and mushrooms.
So what are you waiting for? It’s time to trap these Woodland Creatures and add them to your Arsenal!
Do you love freebies? Of course you do! So why not download a FREE vector sample from the Woodland Creatures Vector Pack by clicking below.
Check out the images below for what you will find in the pack and click on any image to access the Woodland Creatures Vector Pack
Oh, and before I forget, if you haven’t already, register for a FREE Arsenal account here.
Interested in Joining
If you are new to the Flickr Pool Showcase, check out the instructions below for how to sign up.
- Login to your Flickr Account (sign up if you don’t have one)
- Join the Go Media User Showcase Group (only group members can contribute)
- Upload your designs to your own profile
- Click on your newly uploaded designs then click the button “send to group” above your image and choose the Go Media group.
The October Showcase
On The Map (OTM)
If this is the 1st time you’ve heard of the On The Map (OTM) series, then you are missing out on seeing videos featuring the hottest businesses in Cleveland. On a personal note, this was the event where I met my current boss, William Beachy and found out that Go Media was looking to add another person to their team. One of my 1st assignments when I joined the Go Media family was to interview the creator, director, and innovator of the On The Map series, Chris Comella. So it seems fitting that I would be writing an article on the 2nd annual OTM viewing party for the GoMediaZine almost a year after being hired.
OTM Series 2 Trailer
For a sneak peak at this year’s screening, check out the video below.
On The Map Series 2
Putting Cleveland ‘On the Map’ – the Go Media Video series shines a spotlight on innovative entrepreneurs and organizations.
Find out why Cleveland is ‘On the Map’ – from food to furniture, our city resonates with creative thinking and furious pride! Join us Friday, November 9th for our second annual On the Map video series screening and party – come celebrate our city and the people that are working tirelessly to make it rock.
Go Media proudly calls Cleveland home. Like so many lifelong residents and transplants, we revel in the cultural, architectural, and natural amenities our great city has to offer. We see potential in what some would call blight, and we recognize opportunity for change. Therefore, Cleveland businesses are in a prime climate to create sustainable growth in the local economy.
And we aren’t alone! On the Map highlights a handful of other businesses and organizations that are following their passions and making Cleveland a better place to live, work, and visit.
We invite you to celebrate with us at our warehouse offices in Ohio City on Friday, November 9th. Join us to eat, drink, watch the video release, meet fellow Clevelanders, and even put your business or organization on the map!
WHO: Go Media
WHAT: 2nd Annual On the Map Video Series Release Event
WHEN: : Friday, November 9th, 2012, 5:00pm – 9:00pm
WHERE: Go Media, 4507 Lorain Ave., Cleveland, Ohio 44102
CONTACT: Chris Comella, Go Media | 216-939-0000 x229
On The Map CLE, starring:
- Cleveland Cyclewerks
- Le Petit Triangle
- Rising Star
- Rose Iron
- Visible Voice Books
Behind the Scenes
On The Map Series 1
For those of you who missed last year’s event, below is a list of the businesses that were featured in the video series complete with links to the videos for your viewing pleasure:
- Market Garden Brewery – Market Garden is a Brewery & Distillery in the burgeoning ‘Market District’ on West 25th Street in Ohio City. They offer seasonal beers brewed on the premises, Pub Fare served through the night, a comfortable indoor / outdoor setting, and a soon to launch line of spirits claiming the title of Cleveland’s first micro-distillery.
- Noodlecat – Noodlecat is a slurpalicious Japanese-American mash-up from Chef Jonathon Sawyer. Inspired by Tokyo noodle worship and noodle houses, Noodlecat recreates traditionally inspired flavors using locally sourced and seasonal ingredients following sustainable business practices in all areas of restaurant operation.
- Joy Machines – Joy Machines is a full-service community-oriented startup bike shop in Ohio City’s Market Square District, jointly owned and operated by Ohio City natives Alex Nosse and Renato Pereira-Castillo. Whether you’re an everyday cyclist, commuter, or someone interested in integrating bicycles into your daily routine, these guys are committed and passionate about growing Cleveland’s bike culture.
- Dredger’s Union – The Dredgers Union is a lifestyle store with a wide variety of men’s and women’s apparel, home goods, and just about everything in between. Located in the heart of downtown Cleveland’s East 4th St neighborhood, and featuring it’s own domestically produced private label of apparel and home goods, The Dredgers Union places an emphasis on “Domestically Produced Values.”
- Go Media – Located in Ohio City, Go Media offers design services, products and knowledge for clients who seek unexpected and compelling visual communications. Comprised of artists, programmers and strategists, they develop marketing materials that help clients capture attention and build brand affinity. Beyond client services, Go Media is deeply passionate about contributing to the creative community.
- Bad Racket – Bad Racket is a craft recording studio on the West edge of Ohio City. Formed by three passionate music lovers, the studio evolved from raw warehouse into a warm inviting space for musicians to document their creations. In their first year, they’ve worked with more than thirty-five artists, gained recognition from Cleveland’s Press Club, and organized a music festival at the Rock ‘n Roll Hall of Fame.
- 2nd Shift – 2nd Shift is a contemporary product design studio located in Ohio City. It’s owned and run by seven partners, a group of creatives with diverse skills and varying backgrounds all working towards a common goal: design and build smart, beautiful, and useful products. Their first year has seen the development of a design studio – workshop, and their first line of products.
- The Cleveland Cinematheque – The Cleveland Cinematheque seeks out independent films that otherwise would not be shown in the city, and throughout the years has garnered much recognition. Director John Ewing was named a Chevalier in the order of Arts and Letters by the French Government, and the New York Times touts the Cinematheque as one of the country’s best repertory movie theatres.
It’s been a little over a month since we released our very first podcast here at Go Media. Prior to that we’ve been avid listeners and we wanted to share with you our favorite podcasts. We also included a few suggestions from our readers too. But first, let’s talk about what we like in podcasts.
What Makes A Great Podcast
- Keep rambling to a minimum. Nobody REALLY cares about your inside jokes and what you did last weekend. Unless it’s relevant to the topic at hand.
- The topics are relatable and enlightening. It’s fun feeling like you’re IN the conversation.
- The conversation offers a transparent insight into the lives of other design professionals that you can’t quite find elsewhere.
- It’s honest and authentic and not overly self-promotional or salesy. It presents the good, the bad, and the ugly.
- The production quality is good, it shows they take their podcast seriously.
- The pacing is appropriate and music is used effectively to keep things fresh.
- Regular content. Consistent content. They put new episodes out.
- Long Podcasts are ok! Especially if you’re in a good conversation about a relevant topic.
Design Podcasts You Should Be Listening To
- Adventures in Design
- The Industry Radio Show
- Let’s Make Mistakes
- Design Matters with Debbie Millman
- Shop Talk Show
- Design Guy
- The Big Web Show
- Young Guns Show
- The Boagworld Web Design Show
- The Web Ahead
- Pagebreak Podcast
- Go Media Podcast
Adventures in Design
Graphic design gossip and artistic growing pains through the eyes of two handsome DIY poster designers and their friends.
The Industry Radio Show
The Industry brings a new voice to tech media. Highlighting design focused startups and people, we exist to give the design community a voice in the tech industry. We are an independent news entity and strive to be a positive force in our community. Our content is produced by a team of designers and writers that are dedicated to sharing quality news with our readers. Founded in November of 2011, our goal is to shed light on those overlooked by the mainstream media.
Let’s Make Mistakes
Mike Monteiro and Katie Gillum of Mule Design talk mostly about design and how to do it, with a few tangents along the way.
Design Matters with Debbie Millman
Design Matters with Debbie Millman is a thought-provoking internet podcast, which profiles industry-leading graphic designers, change agents, artists, writers and educators.
Shop Talk Show
Shoptalk is a podcast about front end web design, development and UX. Each week Dave & Chris will be joined by a special guest who is there to talk shop and help answer listener submitted questions.
DesignChat is the best live Design discussion on the internet. Host Ryan McGovern invites Design rockstars to chat up the community for 1 hour a week!
The show that explores timeless design principles and explains them simply. We discuss graphic design in particular, and design in general, to equip you with lessons in process, inspiration, and practice. Get a new concept under your belt in mere minutes and unleash your creativity.
The Big Web Show
The Big Web Show features special guests and topics like web publishing, art direction, content strategy, typography, web technology, and more. It’s everything web that matters. Hosted by Jeffrey Zeldman.
Young Guns Show
The Young Guns Show is a podcast that aims to feature and inspire the young guns in the web in the web industry, hosted by Galen Gidman and Tim Smith.
Nick Campbell’s Show about How to Be Creative and Get Paid.
The Boagworld Web Design Show
Boagworld is the web design podcast for all those involved in designing, developing or running a website on a daily basis. It offers practical advice, news, tools, review and interviews with leading figures in the web design community. Covering everything from usability and design to marketing and coding techniques, this show has something for everything. This award winning podcast is the longest running web design podcast with over 250 episodes.
The Web Ahead
The Web Ahead is a weekly podcast about changing technologies and the future of the web, discussing HTML5, mobile, responsive design, iOS, Android, and more. Hosted by Jen Simmons.
Type is speech on paper, Typeradio is speech on type. Typeradio, the radio channel on type and design.
PageBreak is a design, business and marketing-themed podcast hosted by Liz Andrade and Niki Brown. The main goal of the club is to build a strong online community of designers, developers, freelancer (like ourselves) and to encourage people to read more and share their ideas and opinions!
Go Media Podcast
Go Media owners Jeff Finley and Bill Beachy host the show and discuss the business of design and how to improve the quality of your work and life.
What Do You Think?
Now that you have seen our list of our favorite design podcasts, what are your favorites? Please leave your comments below. We’d love to hear your thoughts!
Go Media & Illustration
I bet some of you out there didn’t know that Go Media started out doing mostly illustrations and t-shirt designs. We realized that to pay the bills and become a lucrative design firm, we would have to branch out and begin diving into the web development waters. Now so many years later, our business primarily focuses on web design, but we could never forget our roots. Our designers are still adding hand-drawn elements and digital drawings to our designs and these illustrations takes them to a whole new level. There is a human and personal touch that elevates these designs. Check out the images below for inspiration for your next illustration project or just how to infuse hand-drawn and digital illustrated elements into your work.
New Arsenal Product
We have a brand new vector pack on the Go Media Arsenal called Machinery. It contains 19 high-quality vector illustrations. They are fully editable and customizable and they are contained in one easy to download Adobe Illustrator file. The Machinery Vector Pack was created by designer and illustrator Steve Knerem. He is the mastermind behind past Arsenal releases in the steampunk vector series: Gears, Pipes and Vents & Whistles. And keep reading below to download a freebie from the pack.
What Is Steampunk?
Steampunk is a genre that originated during the 1980s and early 1990s and incorporates elements of science fiction, fantasy, alternate history, horror, and speculative fiction. It involves a setting where steam power is widely used—whether in an alternative history such as Victorian era Britain or “Wild West”-era United States, or in a post-apocalyptic time —that incorporates elements of either science fiction or fantasy. Works of steampunk often feature anachronistic technology, or futuristic innovations as Victorians might have envisioned them, based on a Victorian perspective on fashion, culture, architectural style, and art. This technology includes such fictional machines as those found in the works of H. G. Wells and Jules Verne, or the contemporary authors Philip Pullman, Scott Westerfeld, and China Mieville. Steampunk also refers to art, fashion, and design that are informed by the aesthetics of steampunk literature.
A little bio from Steve’s website:
Who Is Steve Knerem?
I’m simply passionate about becoming the best illustrator I can be. I believe I am born for this purpose and plan to leave the biggest mark in history I can before my days of being immortal are over. My training officially began once I graduated from The Cleveland Institute of Art in 2004 with a focus in Illustration. Since that day I haven’t stopped learning and pushing and gaining ground.
I always say to myself and in blogs that I write or talks that I give, that we all have to find our own path. I believe this is true. I hope to always produce something you have never seen before and provide the best solution possible for every need presented before me.
Check out the images below for what you will find in the pack and click on any image to access the Machinery Vector Pack
Do you love freebies? Of course you do! So why not download a FREE vector sample from the Machinery Vector Pack by clicking below.
Oh, and before I forget, if you haven’t already, register for a FREE Arsenal account here.
James White: WMC Fest Alum
I am sure most of you readers out there are know who James White is, but if you don’t you need to start following his work. He is an incredible illustrator and graphic artist and is also a WMC Fest alum, speaking at this past year’s event.
Here are some details about his talk, and check out the video below to watch his presentation.
- Talk Title: Design Renegade
- Description: In order to reach our goals in the upside-down world of graphic design, you need to be a rogue. A misfit. A renegade. James White from the Signalnoise Studio has based his career on doing things outside of the ordinary, turning his back on boardrooms and creative briefs in order to chase his design dreams with vengeance and rock n’ roll. He will be telling his story while discussing personal projects built from love and ambition in his small home office in Dartmouth, Nova Scotia. These led to him working with respected people all over the world, from his favourite metal band to film juggernaut Kevin Smith. James will talk about chasing your creative path, building your personal body of work, the value of supporting friends, and never forgetting the artist inside. Being “different” isn’t enough anymore. You need to be a renegade!
Remember bubblegum cards?
From James White’s site
Back in the 80s, my friends and I were collectors. You name it, we collected it. Robots in disguise, anything in camo and all that action figures turned cartoon kind of stuff. Of these kid collectibles, one was a constant around the playground, cheap pieces of cardboard depicting a generation’s favorite movie characters, cartoon heroes and then scary monsters. Bubblegum cards. We would trade with one another to build our sets, bragging when we got that rare one nobody else had.
This led to James creating Gum Cards.
GUM CARDS is an ever-expanding set of limited edition, screen-printed trading cards focused on artists and designers who are rocking the creative design industry.
Each GUM CARD is a limited edition release of 250 plus 50 color variants, hand-signed and numbered by James White for authenticity. All GUM CARDS are screen-printed on double-thick, French Muscle-Tone Black 140lb. cover stock by the amazing crew at Mama’s Sauce in Orlando, Florida.
Fundraising for the Project
The project began with a fundraising effort through indigogo and a big thank you to the design community for helping James reach his goal!
The funds raised through the Indiegogo initiative went towards the supplies needed to produce and ship the GUM CARDS. Below is a list of the kinds of items required in order to get the project started:
- 800 screenprinted GUM CARDS
- Custom printed gum
- Ziplock packaging bags
- Individual card sleeves
- Printed bag tops
- Backing boards
- Shipping envelopes
Check out the Gum Cards James created and start collecting and trading, just like the old days. I know we all miss collecting and trading pogs, garbage pail kids, and baseball cards, so why not step back in time and start reliving the fun of our youth.
This episode focuses on the commoditization of design and a good customer experience with special guest photographer Dan Morgan of Straight Shooter. We also talk about elevator pitches and the redesign of GoMediaZine with Wilson Revehl.
Listen to the Podcast
Go Media Quick Tip: Elevator Pitches
- What is an elevator pitch?
- Go Media’s elevator pitch is?
- Bill’s story at his Business Class.
- How you can create a better elevator pitch.
What’s Go Media Been Up To?
- Feedback from first episode.
- On the Map – Date is Nov 9th.
- Jeff’s speech at AAF Cleveland.
- Shoutout to Mark Brickey of Hero Design, Adventures in Design Podcast.
- GoMediaZine launch & discussion with Wilson via Skype.
- MockupEverything launch and response from community. Future plans.
Topic 1: The Commoditization of Design
Special Guest: Dan Morgan in-studio
- Discussion with Liz Hunt and Dan Morgan.
- Automation of design processes.
- Oversaturation of competition.
- Technology makes it easier to produce pro results.
- Products that solve common design problems.
- Race to the bottom. How are designers affected?
- How photographers have dealt with it.
- Offering consulting and strategy, not just design.
- Service based agencies getting into the product business.
- Other products that are commodities – websites, themes, vectors, fonts etc.
- Selling your own products.
- Arsenal Marketplace.
Topic 2: Selling the Customer Experience
- Instead of only selling your skills, talent, expertise, portfolio – sell the experience
- Rethink what your product is – is it your logo? Or the experience the customer gets while their logo is being designed by you?
- A well made logo is really the end result. It’s a commodity.
- Going golfing. Gifts.
- Never eat alone. Lunch with customers.
- Messaging, takeaways, project milestones that reward the customer.
- Good Experiences: Starbucks example.
Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] for sponsorship opportunities.
What Do You Think?
We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.
Keep learning and listening to other Go Media podcasts.
Welcome back to the 2nd edition of the “Go Media Guest Pinner Gallery Showcase.” If you aren’t a fan of ours on Pinterest click this link to start following what we pin. This showcase features the best pins from our Go Media Guest Pinner Gallery, so these images are the ones that you all found and shared with us. If you would like to be added to the gallery send me an email at [email protected] Happy Pinning!
Cards Against Humanity
Go Media was lucky enough to receive a copy of a brand new game called Cards Against Humanity. It was created by a group of Highland Park High School alumni as a party game for a New Year’s Eve celebration, and it was financed through the website Kickstarter. According to Wikipedia, Cards Against Humanity (CAH) was created by the following designers: Josh Dillon, Daniel Dranove, Eli Halpern, Ben Hantoot, David Munk, David Pinsof, Max Temkin, and Eliot Weinstein.
We here at Go Media were all very excited about trying out the new game, and we recently took a break from our busy day (and damn, we’ve been busy lately, just check out our latest “What’s Go Media Been Up To?” post to see), to try out the this super fun game!
A Little Info About The Game
My 1st impression of this game is that it is a down-and-dirty version of Apples To Apples. The premise of the game is similar and the rules are comparable, but what sets Cards Against Humanity apart is the tongue-and-cheek verbiage on both the packaging/rules and the cards themselves. Even small details like the barcode have hilarious text, i.e. “Mark of the beast.” Or the inspection sticker that states: “Inspected by 204 for the greater glory of our capitalist overlords.” Or even the Disclaimer on the back of the Rules: “Cards Against Humanity is a work of satire. Please address all complaints and legal threats to: Former Vice President Dick Cheney, The American Enterprise Institute…” This game is intended to cause uproarious laughter (and as you can tell from the photos below, it did for us too!).
How to Play
Cards Against Humanity is for ages 17+, you will need 4 to 20+ players, and it will take anywhere from 30-90 minutes. Game play begins with each player taking 10 White Cards. Then 1 player per round picks out a Black Card and they are called the Card Czar (CC). The CC reads the question or fill-in-the-blank phrase on the Black Card, out loud to the group. After that, the remaining players turn in one of their White Cards to the Card Czar. Once all cards are collected the CC reads all the White Cards aloud and picks the one he or she likes best. Whoever’s card is chosen wins 1 Awesome Point. Play continues until you can’t breath anymore from laughing (or you’ve got to get back to work, like we did) and whoever has the most Awesome Points is declared the winner!
One of the neatest aspects of this game is that it is distributed under a Creative Commons BY-NC-SA 2.0 license. That means you can use and remix the game for free, but you can’t sell it without their permission. Their website even has a FREE downloaded PDF version of the game and blank cards for you to enter in your own funny answers, questions, and fill-in-the-blanks.
Are you a loner, a loser, a drink-alone-boozer? Well, you can always play online at the convenience of your home, your bathroom, or your den of inequity. Who needs buddies when you can play with yourself? Now if this game only existed during your childhood, you wouldn’t have had to waste all your lunch money trying to buy friends.
Where to Buy
If you don’t feel like downloading the FREE PDF, you can always buy the snazzy tangible version for only $25. Plus there are 2 expansions each for $10 a piece. Right now the game is only able to be sold in the US and Canada (the Canadian version has some bonus cards and Canadian jokes), but never fear international gamers, you can download and print one of the FREE fan translations that are available in Spanish, French, Hebrew, Pirate, Portuguese, Italian, German, and Danish.
The 1st Expansion includes:
- 20 Black Cards
- 80 White Cards
- 12 Blank Cards
- 40% More Brand Synergy
The 2nd Expansion includes:
- 25 Black Cards
- 75 White Cards
- 12 Blank Cards
- Now Dolphin-Safe
Go Media Plays Cards Against Humanity
So as I told you before, some of the Go Media guys and gals (obviously the coolest ones), took a much needed break from our work day to test out the game. Dave Romsey quickly bowed out stating that if he played he would totally win, and didn’t want to show us up (sounds like some BS to me since he didn’t play). Some people questioned whether or not this game was “work appropriate”, but in the end we are all adults with low-brow senses of humor, so it was all good fun. We did have a clear winner, but I will keep their identity private so as to not reveal how truly talented they were at picking the funniest and crudest card combinations. If you really want to know, please send Chipotle gift cards to:
- Go Media
- Attn: Marissa Mele
- 4507 Lorain Avenue
- Cleveland, OH 44102
Check out some of our answer combinations to laugh your arses off! And guess which one won out (answers at the end of the post)
1. “But before I kill you, Mr. Bond, I must show you ____________.
- Passive-aggressive Post-it notes.
- Being a motherfucking sorcerer
- My relationship status
2. What helps Obama unwind?
- The Chinese gymnastics team
- Morgan Freeman’s voice
- Destroying the evidence
3. I drink to forget ______________.
- Saxophone solos
- Lady Gaga
- Guys who don’t call
- Sweet, sweet vengeance
4. War! What is it good for?
- Firing a rifle into the air while balls deep in a squealing hog
- Chunks of dead prostitute
- Getting so angry that you pop a boner
- Another goddamn vampire movie
5. What gives me uncontrollable gas?
- Concealing a boner
- Switching to Geico
- Being a dick to children
6. The Smithsonian Museum of Natural History has just opened an interactive exhibit on _______________________.
- A bleached asshole
- Farting and walking away
- The Tempur-Pedic Swedish Sleep System
- Wiping her butt
7. When I am a billionaire, I shall erect a 50-foot statue to commemorate __________________________.
- Home video of Oprah sobbing into a Lean Cuisine
- Powerful thighs
- The invisible hand
8. Coming to Broadway this season, ______________________: The Musical.
- An erection that lasts longer than 4 hours
- My genitals
- Natural male enhancement
9. What do old people smell like?
- Sexual tension
- Wet dreams
- Christopher Walken
- Fear itself
10. What am I giving up for Lent?
- Pictures of boobs
- The true meaning of Christmas
- A falcon with a cap on its head
- My relationship status
- Saxophone solos
- Getting so angry that you pop a boner
- Concealing a boner
- A bleached asshole
- Home video of Oprah sobbing into a Lean Cuisine
- An erection that lasts longer than 4 hours
- Sexual tension
- Pictures of boobs
Hey designers, want way more inspiration? Attend our all-inclusive soul-fulfilling three-day design retreat, WMC: Off-The-Grid, this October 5 – 7th. To learn more, head to wmcfest.com.
When I first decided I wanted to to get into screen printing a few months ago, I really had no idea what was involved. I am an artist and I knew that I wanted to print my own designs but that was about it, so when I first started to look around for screens I went to my local art supply store and they were able to provide me with my first silk screen and a squeegee for a fair price. However, I recommend that you find a screen print wholesaler such as Catspit Productions, LLC. and deal with them directly. This way you will save yourself a whole lot of cash as well as tapping into the supply line for everything you will need.
You can screen print without a carousel.
With the average cost of a screen printing carousel being between $1500 – $2500 I could not afford one to start out. Instead, get a friend to help hold the screen firmly in place while you use the squeegee to apply the ink to the screen then have them lift it away, it really is that easy. Just make sure the screen does not move while you’re printing. I use a flat piece of wood slipped inside the shirt to keep it flat and prevent ink from bleeding through to the black layer. A day may come when you are printing the volume to afford a carousel, but to begin with you can get by without one and save a whole bunch of money. As I am writing this I am running my entire operation off one trestle table with the help of a friend to hold the screen when I print, that’s it.
How to use photo emulsion on the cheap.
Photo emulsion is easy to use in the right conditions. To use your artwork on your screen as a stencil you will first need to coat the screen with a photo emulsion in total darkness, then dry it in total darkness until the emulsion sets, then finally you can place your artwork transparency onto the screen and expose it to light to make a stencil from your artwork.
Buy a darkroom safe light
The best way to work with the photo emulsion is in safe light conditions. A darkroom safe light lets you work with the photo emulsion in safe light conditions so that you can see what you’re doing when mixing the emulsion and coating the screen without exposing it to UV light (sunlight, light from light bulbs). Jump on eBay and find a Kodak darkroom safe light (or equivalent). With everything photographic moving to digital these days, safe lights are no longer in demand and you should be able to buy one for around $20 (I did).
Buy some photo emulsion and a scoop coater
You can buy this directly from your screen print supplier or on Amazon.
Coating the Screen
Turn off all other lights; plug in your safe light. You are now working in safe light conditions. Mix your photo emulsion as specified by the manufacturer. Poor the mixed emulsion into your scoop coater and use it to coat the underside of the screen.
Drying the screen
Now the screen needs to be left to dry face down in a dark place, where no light can reach it. Photo emulsion takes a while to dry so plan for safe light conditions to dry it for a few days away form daylight (or any other UV light). For months I used a large suitcase to store the screen in while it dried. I put some blocks in each end of the case to hold the screen away from the bottom and placed the screen inside face down, zipped up, and then covered the suitcase with a blanket to ensure no light entered and waited until it dried. In winter without heat applied this can take a week to dry properly. In summer it will dry much faster. If you can apply a low heat source (fan heater for example) it will dry much faster. Only check on the screen under safe light conditions and only expose your artwork when the photo emulsion is completely dry, it hardens. I recently got a new laptop to use with Photoshop, and have modified the cardboard box the laptop came in to use as a light safe box for drying photo emulsion coated screens in. It really can be as cheap and simple as a cardboard box well sealed with black duct tape. A few blocks in each end to keep the screen off the bottom, the lid closed up with a blanket thrown over it to make sure it is light safe.
Build a super low cost exposure unit:
If you want to buy a large vacuum sealing exposure unit it will cost from $999 – $2500. I couldn’t afford that, I still can’t. Here is how I expose my screens, its super cheap and easy.
Buy a lamp for an exposure unit for under $30.
Your local hardware supply store sells 500 watt halogen work-lights for around $30 (cheaper in USA). They generally have a black housing and clear glass lens at the front with a wire grill covering it. Start by removing the grill and glass from the front. It is a UV filter and when you expose your artwork to your screen you will want maximum UV exposure. If you have a shed, attach a piece of wood 32cm from the trestle table you will be exposing your screen on. I attached the wood with a hinge so I can fold the lamp up and away when not in use. If you don’t have access to the bare beams of a shed wall to rig up your exposure unit then use whatever is at hand. I have seen people use a guitar stand to hold the lamp the correct distance from the screen while it exposes (32cm).
Next you need to buy some foam rubber to fit under your screen. The idea here is that the foam is slightly deeper than the screen so that it pushes the screen up from the table when the screen in placed under the lamp face up.
Buy 3m of plain black cloth fabric. Cheap as chips. We will use some of this to cover our foam rubber and the rest will be used to cover the area under our screen when we expose it.
Wrap the foam in black fabric so that it is completely covered. I used liquid nails to attach the fabric to the screen as I cannot sew. As long as the foam is covered in the black plain cloth it will be fine.
Buy a piece of 1 quarter plate glass with 0 UV rating (or the lowest UV rating you can get so that it will let the maximum UV rays though possible). Measure it so that it is big enough to cover your artwork holding it down flat onto the screen. Slightly larger than the inside edge of the screen works fine. Have the edges of the glass sanded so that you can handle it safely without getting cut. Any glass supply store can do this for you.
And that is all the kit you need to get started. You will have some black fabric left over, when you are ready to expose your screen start by covering the table area with the remaining fabric.
How to expose a screen
Kill all the lights and turn on your safe light. Now in safe light conditions get out your screen which is already coated with now dried photo emulsion. Put the foam packing in the underside of the screen. Place the screen in the centre of the black cloth, foam down, screen up. Place the artwork on the screen paying attention to which way the art will print, place the glass over the artwork so that it holds it flat against the screen. Turn on the 500 watt work-light and expose the screen for 5 minutes.
After five minutes turn off the 500 watt work-light. Turn your safe light back on. Take the screen and wash it out, I recommend doing this process at night to eliminate light from affecting your screen result. Start by soaking your whole screen in water on a soft spray, and then turn up the pressure and blast away the unwanted emulsion from your new stencil. It can take a while to get the emulsion to wash out using just a garden hose, be patient or use a high pressure washer to speed things up.
Dry your screen off and your screen is done, you are ready to print!
For more useful information on screen printing check out Catspit Productions, LLC. Also I recommend reading Threads Not Dead, by Jeff Finley of Go Media for an in-depth look at apparel industry and how to launch your own clothing line. They even sell screen printing starter kits out there.
I got into this for the love of art and to earn some side income, chances are it’s the same for you to. Earning some cash along the way is good too. One day I hope to launch my own clothing line and go big time. In the mean time I try to simplify the print process so that it is manageable and affordable while I am still working a day job. I hope you have found some value in these methods.