The User Interface (UI) Designer’s Toolbox

Best UI Design Tools This article will primarily be on the software used specifically within the interface design discipline, focusing on the creation of page layouts, simple interactive prototyping, and design assets. A modern user interface designer has a number…

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Marketing Personas Vs. User Experience Personas

Defining Digital Product Personas Understanding who your users are when creating a digital product is of paramount importance for a user experience designer to design a successful product. But who are these users, and how does a digital product team…

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Conveying a User’s Context through Storyboarding

4 Rules for Better Website Typography

Achieving Better Website Typography For a long time, when developers and designers were building websites typography wasn’t high up on the priority list. This was due to a number of factors, sometimes it was simply lack of diverse web safe…

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Websites Vs. Webapps, What’s the Difference?

“Programs and other operating information used by a computer” – that is the definition of the term software, and from that definition comes basically everything that we (as a society) do in regards to computers, hardware notwithstanding. Software is obviously…

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digital product development process

The 6 Steps to Creating a Successful Digital Product

Digital Product Development Process When creating a digital product, whether its an app or simple website, it is important to follow a consistent process in order to produce a consistently successful product. This is going to be a high-level overview…

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Industry Acronyms & Digital Projects: UX versus UI