Tips on Landing an Internship

Tips on Landing an Internship

Sadly, the day has come where my amazing internship with the designers at Cleveland design firm, Go Media ends. But before I go, I want to pass on helpful advice to any designers out there who are also looking to obtain their dream internship. There are lots of different things that come into play when applying for internships, two of which include your resume and cover letter. So whether you’re looking to land your own internship at Go Media, or at another awesome company, keep these tips in mind when preparing your materials!

1. Resume

Add Relevant Experience
Now I know what you’re thinking. How am I supposed to get experience when I need experience to get experience? But that’s not what this tip is about. Relevant experience can be relevant in many ways. Maybe you were the manager of your local grocery store where you picked up leadership skills. Or maybe you had a retail job where you regularly collaborated with team members and customers to produce high-quality products. All of these things help attribute to your worth as a potential intern or employee!

It’s all about selling yourself and believing in yourself. Also, it’s much easier to get experience first from being involved on your school’s campus, being a part of different organizations, or volunteering. These types of activities are crucial in building an impressive resume and getting your foot in the door for future opportunities!

Use Action Verbs
Now that you’ve listed some relevant experience on your resume, you need to effectively convey to your future employer what you did at that job. The best way to do this is use action/power verbs, rather than passive or weak verbs. Using words like, helped, assisted, contributed, worked, etc. are very vague and don’t help your future employer understand your duties. How did you help or assist with the project? In what ways did you contribute? Better words to use include, designed, collaborated, proposed, initiated, resolved, etc.

And if you’re having trouble coming up with your own power verbs, you can find a helpful list of them here.

Keep it to One Page
This is always a general rule to follow when building your resume. Unless you have 10+ years of experience in the field, you should keep your resume to 1 page, and even if you do have 10+ years of experience, hiring managers would probably appreciate you condensing your most relevant and important material to a single page.

And you may be asking yourself, but Rachel… how am I supposed to sell myself when I can’t fit all of my experience and achievements on one page? Well you can! It might take more work to refine your experience and details rather than just plug everything you’ve ever done in your entire life on your resume, but it’s a crucial step to making your resume effective.

Remember, a resume is an overview of all of your relevant experience and qualifications. As you gain more and more experience, you’ll want to refine your resume and delete older and less-relevant information. The company you’re applying to might get hundreds of resumes and cover letters every day, which means these hiring managers don’t have time to read every carefully placed word on your resume. They need a quick, effective overview so they can immediately determine if you’re a candidate they’re interested in. They don’t have time to read through your 2-3 page resume.

Create a Clean and Simple Layout
The point of your resume is to convey important information to the person receiving it. This means it needs to have a clear hierarchy and be easy to read and digest. I get it, you’re a designer and you want to voice your creativity everywhere you are, and you still can! There’s nothing wrong with adding personality to your resume and brand, actually, I encourage it! But I don’t encourage you to get so creative with your resume that it’s hard to understand and follow.

Remember, a lot of the time, your resume won’t even be going to a designer. It will be going to a hiring manager who will determine if you make the next cut. Save your beautiful ideas and designs for your portfolio.

And keep in mind to keep your color palette limited. I recommend going B&W or using 1 color. Remember, your resume may look beautiful on screen, or beautiful printed on your handpicked paper at your favorite printer, but the company you are applying to will probably print your resume out on cheap paper from a low-quality office printer that turns your rich, navy blue to a pale blue-ish grey (or they may just print it in B&W to begin with).

Good Resume Examples
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Bad Resume Examples
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2. Cover Letter

Personally Tailor Each Cover Letter
When writing cover letters, you don’t want to have one general cover letter that you fire off to every company you apply to. Instead, create a unique, personalized cover letter to each specific company. Now, this doesn’t mean you can’t have a general template that you base most of your cover letters off of, but they should all ultimately be different.

This involves researching each company. Go to their website and read about their history. Learn more about who they are and their values. You can then use this research to write a cover letter that better explains exactly why you believe you’re such an incredible fit for them specifically.

Read the Position Details
This one might seem obvious, but it’s incredibly important. The company you’re applying to will probably have a very clear job listing of what they are currently seeking, what skills they are looking for and even the type of personality or work ethic they want. They lay out exactly what they are looking for, and it’s your job to connect the dots between what they’re looking for and how that pertains to your experience.

Not only will they be excited that someone has so much relevant experience that matches perfectly with their job description, but they will just be happy that someone took the time to really read the job description and understand what they are looking for.

Don’t Forget to Focus on Them
Sure, a cover letter is obviously supposed to focus on you and your talents/experience, but it should also explain why you will be an asset to them. Don’t focus on how a position at their company would be beneficial to you, focus on how you would be beneficial to their company. You want them to read your cover letter and think that they need you as an asset, not just that you seem to be a solid, dependable candidate.


All in all, you just need to be confident, passionate and eager. Apply to a lot of different places, take any negativity or failure as a learning experience, and continue to grow as a designer and as a person.

And once you do land the internship of your dreams, don’t forget to soak up every little bit of the experience you can! As my time comes to an end at Go Media, I can’t help but express how much I’ve learned and grown as a designer. The people at Go Media are truly one of a kind, and I’ll always be so appreciative of the time and energy they gave towards teaching and mentoring myself.

Tutorial: How to Make a Weird and Wonderful GIF in Photoshop

How to Make a GIF in Photoshop

As you may know, GIFs are taking the world by storm, and this tutorial, “How to Make a GIF in Photoshop,” is going to teach you exactly how to stay hip with these crazy internet trends. I’m going to walk you through 7 basic steps and by the end you will have your very own GIF that you can show off to your friends, family, coworkers and random strangers on the internet.

Step 1: Obtain a video
Easy enough. You’ll ideally want to use a .mov or a .mp4. GIFs are meant to be weird and wonderful. Make sure your source material is worth watching.
I’m going to choose a video from the best conference for graphic designersCleveland graphic design firm Go Media‘s very own Weapons of Mass Creation Fest! Wait and see, it’s a good one. Also, want to use a youtube video? No problem! ClipConverter is completely safe and free, and will convert any youtube video (you just need the URL link) to any format!

Step 2:
 Open Photoshop and import video
Once you have your video, open up Photoshop and import your video by clicking:  File > Import > Video Frames To Layers
A window will then pop up with options. Set up your document as the image below displays. You will also have to select a portion of the video that you want to create a GIF out of.

IMPORTANT: GIFs aren’t movies, this should be a relatively short snip of the video that you want.

Step2_a

Step 3: Set up your document
Now that you have a portion of your video imported, your document will probably look similar to this.

Step3_a

If you don’t have your animation window open (which is shown at the bottom of my image) you’ll want to do that. You can open it up by going to Window > Animation.

Secondly, you will want to adjust your image size to 500px in width. Why? Because GIFs are meant to load quickly, and they can’t do that if they are a huge file size! Making your GIF 500 pixels will help it load quickly and run smoothly! Plus, sites like Tumblr require that your GIFs be under a certain size, so this step is essential.

Step 4: 
Edit your frames
Now that you have your document set up, and your video imported, you can start working with your frames (which will be located in your animation window). First hit play and see what you’re currently working with. Then identify the frames you want to keep, and delete all of the surrounding ones. After this step, I ended up with 14 frames which you can see below.

Step4_a

IMPORTANT: Again, remember, you want to keep your GIF short and sweet. Aim to have around 10-20 frames. Impossible? No worries! If you still have 20+ frames after cutting out the part you want of your video, select all of the even numbered frames and delete them. This will make your GIF slightly choppier and faster, but we can fix that later when you edit your frame rate!

Step 5: Create an infinite loop (Optional)
This step is completely optional, however, it’s a fun effect to add to your GIF. If you play your GIF right now, you’ll notice that there is a clear beginning and end. However, you have the ability to work with the frames and create a GIF that reverses backwards and creates an infinite loop. These kind of effects are the fun, inventive things that no other GIF program allows.

So how do you do it? Simple. Copy all of your frames, except the first and last, then paste them back into your Animation window and drag them to the far right. Then click your options panel (shown in image below) and hit “Reverse Frames.”

Step7_a

Step 6: Change your frame rates
A frame rate is the total time each frame will show! Photoshop will automatically make all your frames .03 seconds, however, this tends to be fairly fast. Your frame rate will always be a personal preference and will also depend on your particular GIF, however, I usually try to stick around .08 to .1 seconds.

You can change your frame rate by looking at your animation window, and clicking the small arrow that is displayed in each frame. Make sure you highlight ALL of your frames though before changing your frame rate.

Step8_a Step8_b

In Step 4, if you ended up deleting all of your even numbered frames, you’re GIF will automatically be faster than originally, so you’ll probably have to make your frame rate around .1 to .2 seconds.

IMPORTANT: Don’t 100% trust the speed of your GIF in Photoshop. You won’t be able to truly tell how fast it is until after you export it (which will be shown in the next step)

Step 7: Export!
Now that your GIF is beautifully and personally constructed, you’re ready to create an actual file of it!
To do this click:  File > Save for Web & Devices, and then follow the image below for what to fill in.

Step11_ab

IMPORTANT: Like I stressed above, it’s important that your GIF file size is small. As displayed, my GIF is 1005K. You’ll definitely want to make sure your GIF is under 2 MB. If not, many sites may not be able to load your GIF.

If your GIF is over 2 MB, you’ll want to either cut out more frames, or you can adjust the colors, dither and lossy in this panel. Any of these will decrease the quality of your GIF, but if done in small amounts, it can sometimes be barely noticed.

And here is my final product!
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CONGRATS!
You have created your very first GIF. Time to celebrate.

(Remember to watch the footage from the best design conference in the entire world, Weapons of Mass Creation Fest! Check out the full WMC Fest video here and buy tickets to Weapons of Mass Creation fest – coming up this summer at downtown Cleveland’s Allen Theatre.)

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