What would you like to do with Facebook? (Horrible pun intended).

The first step for expanding your network through Facebook is asking yourself: What are my goals? What do I really want to do with more likes?

If your answer is that you need to increase your likes by x%, your favorite Cleveland graphic, logo and web design studio Go Media can help with that. We love a good contest as much as the next person! However, a contest that increases your community by 1000, 3000, or even 100,000 likes may seem awesome in theory, but do you know what’s not awesome? Talking to yourself. And if you have a bazillion likes who don’t contribute to your page in any way, you’re essentially talking to a wall. That’s why we we strongly encourage our clients to create robust Facebook pages with “Active Likes.”