What makes a good t-shirt design?

Sometimes it just feels like, well, you know it when you see it. But how do you quantify that feeling?

Despite a good, solid understanding of design, many are stumped and come looking to Jeff Finley, partner here at Go Media and author of Thread’s Not Dead, The Designer’s Guide to the Apparel Industry, for answers.

Jeff shares some not-so-obvious fundamentals of great t-shirt design in Thread’s Not Dead, so we’ve decided to share some of them with you today. We’ve also asked a few of our friends, t-shirt greats Brandon Rike, Dan Mumford, Glenn Jones and Anthony Hall to weigh in.