Next IT Branding and Website

Next IT Staffing Branding and Website

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Designer Sites on WordPress

The new Next IT Staffing site was built on WordPress. WordPress is largely known as the most user friendly and powerful leading content management system in the world. A tool running in tandem with WordPress here is Designer Sites, Go Media's Page Builder editing tool. Designer Sites allows our clients, in this case the Next IT Staffing team, to make live edits to their pages without ever having to access WordPress' back-end. The best part is that our clients feel empowered, truly having ownership over their website.

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Without Bounds

Without Bounds is a phenomenal education service providing young students with the tutoring they need to master concepts and prepare for exams. They work with the most talented and qualified educators to offer over 25 subjects. From core classes like Algebra and Grammar to 4 levels of foreign language, Without Bounds is ready to take on the unique needs of every student. Go Media had the great pleasure of helping Without Bounds grow their network by designing a website that showcased all of their offerings on a contemporary responsive platform.

Responsive Website Design

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ICON DESIGN

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Scott Sheldon

Scott Sheldon's new website needed to convey the level of sophistication and technical know-how they bring to each and every one of their clients. In conjunction with upgrading to our web platform, Go Media developed intuitive infographics to help deliver technical information with ease. From the website: "Scott Sheldon’s Supply Chain Engineers partner with you to identify the most consequential points in your operation, and execute a Demand Management strategy from sourcing to fulfillment."

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Supporting Graphics

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Akron Welding

Although they have a long history of success their website wasn't doing anything to support it and it was time that changed. Go Media had the pleasure of bringing their dated website to present-day on a platform that will sustain the growth of the business for years to come. Included in their project was a logo refresh to help give ATW a facelift all across the board.

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Responsive Website Design

One of the primary goals for the ATW redesign was to get the outdated site on a responsive platform to reach a broader audience. Go Media's Designer Sites makes controlling your website on all devices simple.

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Logo Refresh

As part of the new website, a logo refresh was in order to bring the ATW brand to the present day and give the client the necessary tools to grow the brand. Below you'll see the original logo mark that dates back to the 70s, and the updated rendition of the mark. Maintaining the integrity of the original logo was important and although the primary mark was straightened to make it stronger, a specialty flame logo was created to fully lean into the flame motif.

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Revolve Labs

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We live in a world where being connected via mobile technology and devices is part of our everyday lives. Revolve Labs is an app development company with the goal of enhancing that experience. Together we've created an identity for the company that stands to represent Revolve's place behind the scenes of mobile app development.

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Designer Sites

In addition to the identity, we utilized our Designer Sites platform to create a custom, single page, fully responsive website for Resolve Labs.

Allied Tool and Die

Allied, Cleveland's local expert stamping company, wanted to up their game in the website department. Communicating that they were a go to company for industries such as Automotive, Power Equipment, Medical, and Consumer Products was at the core of their needs. Delivering a successful website for a company who has consistently delivered the highest quality in-house tooled and manufactured stamping since 1946, was a simple matter of matching their high standard of excellence. A task the Go Media team was up for!

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To bring the website up a notch or two, we delivered some additional content-level assets -- above you see two background videos we shot to supplement not only the visual design, but to aid in the services department as well. A small family of icons were designed to aid company oriented information, and finally a compilation of on-location stills were shot to further flesh out the websites visual components.

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View Live Site

Forest City Shuffleboard

Based on the success of their original shuffleboard business in Marblehead Ohio (the Erie Social), owners Jim and Kari looked to elaborate on their concept by venturing to the city of Cleveland. As the branding began, we quickly realized a tweaked direction based off the original concept could be fruitful, and thus we arrived at vintage varsity aesthetic. Orienting visuals to the feel of late-century gymnasiums and sports movies helped develop the voice of the concept. To further cement the brand voice,  we decided to rename what would have been Cleveland Shuffleboard, Forest City Shuffleboard -- A throw-back, nickname oriented approach which was the cherry on top of their new brand.

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USB Memory Direct

USB Memory Direct is an industry leader specializing in custom flash drives. Go Media was thrilled when USB Memory Direct reached out to us to rebrand their company and redesign their website. They needed an identity that reflected their commitment to superior customer service. They believe that every customer interaction and experience, from start to finish, should bring happiness.

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Which got us thinking – what better way to show happiness than a smiling USB drive mascot! Because USB Memory Direct specializes in creating custom flash drives, we felt compelled to create a family of icons that shows the various shapes and sizes they offer.

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Once we established their brand image, we were tasked with revamping the look and experience of their website.

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Our full branding process often starts with us presenting a number of different design directions. Working with the client, we get their feedback and continue to fine tune the concept into a final, perfect fit, brand. Here are a few alternate concepts we explored during USB Memory Direct’s logo design process.

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The Literary Tavern Branding

Go Media has once again had the pleasure of working on one of Ross Valenti's new locations - a local tavern in our own backyard. The Literary Tavern location has been part of the Tremont neighborhood for many decades, and, though it's contents have changed many times, it's historical roots are strong and the stories of those who filled it's walls are a great reflection of the character it holds. While working on the brand and website we had the pleasure of hearing those stories, all of which have inspired and influenced the branding for The Literary Tavern.

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Behind the Badge

In the 1970s what is now the Literary Tavern was then a local bar where veterans would gather for a beer and each other’s company. Famously, it was visited by the likes of Robert Deniro while filming the Deer Hunter to chat up the local Vets and learn from their experiences. To keep some of that history in tact the Literary Tavern badge was created in the form of a Lieutenant's medal/lapel pin.

Header banner for Makeup Academy Website in Go Media's Portfolio

Makeup Academy Website Design

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Following Go Media’s successful build and launch of an enterprise level e-commerce website for Japonesque, we were engaged for their next project – Makeup Academy Pro.  Japonesque has partnered with CVS drug stores to handle private label of Makeup Academy Pro beauty products for the US market. Go Media was tasked with developing a website with a focus on catalog discovery. We collaborated with both Japonesque and CVS brand managers on the direction of the site.

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Get Started on Your New Website: Request a Quote.

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Alternate Early Concepts

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Vosay

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Vosay sought Go Media’s logo design and website design expertise to help build their marketing and sales foundation for their line of custom furniture. Because the Sucupira tables enact a rebirth for these magnificent tree roots, the founders, artisans, and customers, they have named each one after a river, symbolizing rebirth, creation, community, the natural environment, and life itself.

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Alternate Concept

Our branding process typically starts with us presenting a number of different design directions. Working with the client, we react to their feedback as we fine tune the concept into a polished work of branding excellence. Here is an alternate idea we were exploring for Vosay’s logo design and visual branding.

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Gem Tool

Gem Tool Branding & Website

A portfolio company of Dan T. Moore –  They have partnered with Go Media for their branding and website design & development. The CNC machining process itself was the initial focus of our team. Borrowing similar steps we built Gem Tool’s drill bit inspired, iconic ‘G’ mark that sits at the core of the identity. From there the visuals grew and we’re carried through into the website.

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After the branding phase we moved straight into the design & development of the Gem Tool website.

View Full Site

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Below are alternate concepts that were explored during our branding process.

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Tried & True – Wood Finish Rebranding & Website

All Tried & True wood finishes are made from sustainable agricultural resources without added solvents or toxins. Tried & True called upon Go Media’s rebranding expertise to fine tune their identity and develop a new website to better reflect their environmentally friendly focus.

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Laurenco Waterproofing Responsive Web Design

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The Laurenco Waterproofing System sure ain’t your Grandpa’s bucket of tar. The science behind the product and the scale of application was worthy of all the WOW factor Go Media employed for this website. You’re greeted by a compelling full width slideshow of their impressive application sites, comprehensive messaging and easy to follow menu systems. Pair this with the detailed care that went into the responsive mobile layouts and you have yourself a World Class website which has garnered Laurenco major attention and over a 300% increase in web traffic.

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Site Features: 

Robust, mobile first responsive design built upon our custom designed theme framework.

User friendly administration area enabling administrators to effortlessly publish and manage content.

Portfolio of projects that can be navigated by category. Project entries support metadata and media.

Secured frontend area for displaying sensitive information to selected individuals

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Summit DD

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Summit County Developmental Disabilities Board approached Go Media for help with their brand and website. Their website in particular was a sprawling and complicated site that had been slowly added to over the years by many different parties. The site contained tons of duplicate content, had a navigation that did not intuitively organize the information, and had no clear starting point. Additionally, the site held content directed to two distinct audiences; the parents (90% of the users) and service providers (10% of the users). The result was families in need that could not find the information they desperately needed.

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We began our redesign process by identifying Summit DD’s goals and challenges. We then went through the entire site documenting and cleaning all of the existing content. We created a new information architecture, eliminated duplicate content, ‘chunked’ the content into bite-sized pieces, and developed a new client experience. We built robust landing pages and color based visual cues for each section. We also added clarity by removing secondary audience content from the main website and moved it to it’s own micro-site.

As part of our process we build a live wireframe of the new website structure. This gives our clients the opportunity to click through a live version of what their website will be (in terms of layout and content structure – imagine an interactive blueprint) before we get into the visual designs. We knew we were doing a great job when the client told us that we could launch our wireframe as-is and it would be a huge improvement over their current site.

One of the greatest challenges presented by Summit DD was that families have a very hard time ‘knowing where to start’. Our solution was a fun interactive Quick Start Guide that we described as a Candy-Land like road map that travels from birth to death. Along that road is hand selected information, articles and videos specific to each age range of the client. Parents now had the most relevant content at their fingertips.

You can visit the live site here.

Additional Website Concept:

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The finished site also includes a staff and board section, site wide language translator, dynamic animated historical timeline, news, blog, newsletter sign-up, and interactive calendar of events with full calendar view, list view and events details pages. Through these functionality upgrades and redesign we boosted first time visitors on the site by over 300%.

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We ended up developing additional brand concepts for exploration sake along with the refinement process. Below you see actual samples of the proofs presented to the client during the design process. This approach by multiple concepts is emblematic of Go Media’s Design process.

Kite Concept:

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Summit DD Board Logo and Branding

Uplifting Concept:

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