How to Make More Money in Graphic Design - Quoting

Want to be more profitable? Improve your quoting practices with these 3 tips.

How to Make More Money in Graphic Design – Quoting

An excerpt from Go Media President William Beachy’s Drawn to Business

If you’re looking for ways to make more money and become more profitable as a freelancer or agency owner, there are several ways to improve your practices.

Whether you use a flat rate system or bill hourly (check out this article we wrote with a rundown on both), accurate estimating is key. One of the most vital involves your initial conversations with the client and how you decide to quote the project. We’ve uncovered some tips and tricks to help us sell ourselves accurately and thus increase profitability.

Break the project down into subsections and quote those separately
When quoting the entire project at once, you may be cheating yourself, losing out on all the time you spend on preparing projects, meeting with clients, strategizing, etc. Take the time to break the project into subsections including wireframing, design, development, revisions, strategy, etc. so that you can more accurately gain an understanding of your time and costs. This is especially important for big projects with many phases and moving parts.

Take the emotion out of quoting
When quoting a project, it’s easy to “emotionally quote,” or go with your gut feeling on what something should cost. Or, to either empathize with your client’s budget or feel tempted to raise it dependent on what you assume they can afford. To more accurately quote the project, it’s important to take the emotion out of quoting by relying on historical data and by asking yourself questions like, “How long has it taken you to complete this type of project in the past? How has this changed?”

Consider every detail
Make sure you’re upfront with your client and review as many details about the project as possible. “This is a big one for us,” says Go Media Account Manager, Lauren Hudac. “With web projects in particular, we spend quite a bit of time in the ‘Discovery Phase’, ensuring we have all our bases covered. This ensures there are no surprises for us, or our clients, once we dig in. Our proposals are very thorough, outlining each and every deliverable. We’ll get our hands on a competitor proposal from time to time and are always shocked at the lack of detail.” There are also queues outside of the project scope that might influence how you’re quoting. Here are some examples of questions to ask yourself when quoting your next gig:

  • What exactly is the product I am designing?
  • How many separate layouts or pages do I have to design?
  • Does it require an illustration? If so, how detailed?
  • What’s the turnaround time for this project? Rushed? Relaxed?
  • How well thought out is their concept? Am I going to have to do any thinking?
  • Is the client high maintenance? Do I have to spend lots of time talking to or babysitting the client?
  • Does the client seem decisive or indecisive? Can they make decisions quickly?
  • Are they providing the content and if so, how well-organized is it? Is this going to turn into a job in and of itself?
  • What’s their personality like? Are they friendly and fun to work with or are they negative and unpleasant?

(Yes, you can increase your rates on clients you don’t particularly have fun with.)

With these tips in your back pocket, you can quote more accurately and with less emotion, so that you’re more profitable overall. Go forth and earn more!

For more insights about growing your own million dollar freelance business or design firm, pick up Drawn to Business.

Want to work with Go Media on your next project? Please contact us now!

Inspiration of the Day: 9/28/2016 – All the Kawaii

Kawaii Inspiration

Every Wednesday, we scour the web for the best in inspiration from designers killing it at their craft. Please enjoy this incredible art and join us on Pinterest, where we’re dedicated to collecting our own work, as well as the work of those we most admire.

Kawaii is the name of the game today. How will this inspire your next design?

Header image by Clémentine Derodit

day creatures by yoyo the ricecorpse
day creatures by yoyo the ricecorpse
kawaii inspiration
Bae bae cats personal project by Beatriz Alvarez
kawaii inspiration
The Little Mermaid by Jerrod Maruyama
kawaii inspiration
Fantome D’oeuf Enamel Pins // www.alxndra.com by Alexandra Cook
Space bug 34 by Yoyo The Ricecorpse
Space bug 34 by Yoyo The Ricecorpse
kawaii inspiration
“Al Mond” almond glass of milk Art Toy by Maria Filipe Castro
kawaii inspiration
Mogu All by Taka Yamaguchi
kawaii inspiration
Little Heads by Clémentine Derodit
The Secret Life of Sushi by Jonas Mosesson
The Secret Life of Sushi by Jonas Mosesson
kawaii inspiration
collection illustration / 10 by ChocoToy cute
kawaii inspiration
dial dial dial…. by Ziqi Wu
Cowly and Carmi 3D by Charuca Vargas
Cowly and Carmi 3D by Charuca Vargas
Mon-Mon by Patricia Mafra and Goncalo Nobre
Mon-Mon by Patricia Mafra and Goncalo Nobre
Banh Mi Boi by Kevin R. Johnson
Banh Mi Boi by Kevin R. Johnson
SUMMER 2016 WORK by Mitsumi Flores
SUMMER 2016 WORK by Mitsumi Flores
There´s no place like home by Azul Piñeiro
There´s no place like home by Azul Piñeiro
Kawaii mood! by Pupa Pupapop
Kawaii mood! by Pupa Pupapop
OWÖ by Micaela Carbajal
OWÖ by Micaela Carbajal

Have a great day, everyone!