Why do I hate my new logo?

Never fear, your Cleveland Logo design firm Go Media is here to explain!

Everyone knows what a logo is. It’s that shape companies use to represent their company; like Nike’s swoosh, McDonald’s golden arches (M) or Starbucks green mermaid. But what’s branding exactly? Branding is a more holistic perspective of how your customers experience your company. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company.

Let’s use Nike as an example and consider the differences between a logo and a brand.