Whether you’re fresh out of the gate or an experienced designer, you’ll need effective marketing to keep the leads coming in. If you’re like us, you’ve experienced the ‘chug chug effect’ – waves of being booked solid followed by scrambling for work. It’s easy to get so entrenched in design that marketing strategies fall by the wayside.

We’ve learned through the years that marketing is an ongoing process, something we have to make a concerted effort to do. Yes, it takes time and money, but it’s essential for a sustainable business.

In this article, we’d like to share some of the techniques we’ve found to be effective through our experience – some traditional, some not so much. We hope you find this information insightful and please share any ideas you have in the comment section!