There are so many different design decisions that you can make when creating a logo that – at first – it can be a little overwhelming. Do you want something attention grabbing, colourful and brash? Do you follow the long shadow trend, or will that appear tired and overused in 6 months time? Do you go for something understated and that looks good in black and white? There are countless directions that you can go in, but my personal favourite is a logo that’s simple, clean and has a tiny hint of the brand’s personality behind it.