How to easily create a record release promo poster with the Arsenal’s Crest of Arms vector pack

Poster Design Ideas: How to easily create a record release promo poster with the Arsenal's Crest of Arms vector pack
  • Mar 15, 2018
  • Comments Off on How to easily create a record release promo poster with the Arsenal’s Crest of Arms vector pack
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Hello GoMediaZine/Arsenal blog readers! Simon here with a new step-by-step tutorial. We will be leveraging the contents of our brand new Crest of Arms vector pack to create a poster for the release of PWR.CLRS’ first, self-titled, album. We’ll talk about inspiration, layout exploration, and execution.

Buy the Crest of Arms Vector Pack

How to easily create a record release promo poster with the Arsenal's Fistful vector pack - poster design ideas

The brief

Our framework for the tutorial is that we’ve been contracted to create a poster for up and coming musical act PWR.CLRS. The experimental musician is based in Cleveland, and produces a mix of hard-hitting electronic beats, distorted guitars, and spoken word surrealistic poetry. He’s releasing his first record, and needs to let the masses know about the fun night ahead. As we’re pressed for time, we’ll be leveraging the library of visual assets provided by the vector set to speed up our design process.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack - poster design ideas

Gathering some inspiration, and putting a concept together

Buy the Crest of Arms Vector Pack

The inspiration from this piece came from three different sources: the vector pack itself, a superb portrait bathed in neon, and wide array of album art examples.

The vector pack features a lot of clean cut, precisely drawn shapes, with careful highlights, shadows, and ornaments. The elements that immediately jumped at me were the shield shapes (actual shield, circular patterned version), the stalks, and some of the oval frames. Although all the elements are exquisitely drawn, their complex highlight and shading made them hard to mix with other elements. We’ll look at techniques to remove some of the fluff.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The next bits of inspiration came from two photos available from the wonderful collections over at Unsplash. The first photo is this striking night portrait, taken by Alex Iby. I knew rapidly this would become my centerpiece element.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The second photo that helped to shape the piece was this other portrait, taken by Jay Clark. The slogan on this gentleman’s shirt was the key to the band name. I started with TRVE.COLORS,  which morphed to PWR.CLRS (Power Colors).

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Lastly, the amazing library of album art through the ages hosted at Fonts In Use proved good jump-starting material.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

With the elements in hand, it became clear that the shield shapes would support, and frame, our neon portrait. A dark background featuring white text would make for increased contrast. Some additional visual elements (stalks), sprinkled with some textures would tie the whole piece together.

Additionally, we’re locating this era-defining performance at the Phantasy Nightclub in Cleveland (Lakewood), OH. The Phantasy is a special place:

Nine Inch Nails debuted at the Phantasy. The Ramones, Iggy Pop, the Pogues, the Damned, the Psychedelic Furs, the Cramps, Motorhead and the B-52s all played there. The Phantasy was also fertile soil for Cleveland’s ascending 1970s and 1980s music scenes (…)

(via this old news article)

Let’s set a date of February 28th for the performance, and indicate that tickets are available everywhere.

The execution

A few technical notes and reminders

We are going to use both Photoshop and Illustrator for this piece. Photoshop is were 99.9% of the work will happen, but Illustrator will be necessary for opening the pack’s files, and to customize the vector elements themselves.

We are going to work extensively with textures. It’s a good time to remind you guys of a few base rules, and processes:

  1. Don’t know what a clipped layer is? Glad you asked! This means that the layer is only visible/applies to the layer directly below it. You can very quickly do this by holding ALT down on your keyboard and clicking between the two layers. Here’s a quick demonstration.
  2. Every time we’ll work with textures, we’ll follow this simple process: place as smart object, sharpen1, desaturate, enhance contrast with levels, and modify the blending mode.
  3. Placing the textures as smart objects, and using adjustment layers to tweak them, allows us to stick to a non-destructive workflow. We’ve explored in depth the numerous pros and few cons of such a workflow in this past tutorial: “How to Use Textures The Right Way.”

Notes: 1 – accessed through the Filter > Sharpen > Sharpen menu.

With this in place, it’s time to get started!

Document setup

We’re working with an 18″x24″ canvas. I made mine 18.5″x24.5″, in order to work in some bleed area. I’m at 300 ppi, and using RGB, as some of the texture magic happening in the finishing touches rests on it.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, we’ll use the automatic guide tool (View > New guide layout) to create a grid to align our elements on. We’ll be using four columns, and eight rows. The margins are set at .25″, so the inside of our outer guides will be our 18″x24″ canvas.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Main elements: the portrait

If you haven’t yet, grab Alex’ portrait over at Unsplash.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Let’s place it as a smart object in our document. It’s sized at 22.5% of its original height and width, and its center is located at X: 9.25″, and Y: 13″.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, we need to change the color of the background to #231f20 (a rough equivalent to CMYK rich black).

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Main elements: the vectors

It’s time to grab the assets we’ll need from the vector pack. Let’s start by opening it in Illustrator. All of the ones we’re interested in are on that first artboard. I’ve highlighted them in red:

  • The shield
  • The “circular patterned” shield
  • The wheat stalks
  • The oval “toothed” frame
How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Let’s start by copying all of these in a new, empty Illustrator document to remove some of the clutter out of the way. I suggest a sheet that is at least 8.5″x11″, and in RGB color mode (to match the PSD document). A dark background (#231f20 for instance) will also help us to see our modifications to the assets more clearly.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next up: to copy and paste these four assets to the empty Illustrator document.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Prepping the shield

The main change we need to make is to remove all the fluff from that main shield shape. All the shading do-dads have to go. The fastest solution is to ungroup the asset (Right click > Ungroup), to manually select all of the extra elements by hand, and to erase them.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

At that point, we’re left with this neat, thick, white shield.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, we simply have to paste it in our Photoshop document, as a smart object. It’ll be sized 425% of its original size, and its center placed at X: 9.25″, and Y: 12.25″.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Once in place, this is what our layer stack looks like: the background, the smart object photo, and the smart object shield.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Masking the image using the shield

One of Photoshop many useful features is the ability to click on a layer thumbnail, and to load its content as a selection. Let’s click on the shield layer thumbnail while pressing the CTRL (PC) or CMD (Mac) keys to load it as our selection.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

From there, with the photo smart object highlighted in the layer palette, we can simply click on the Add layer mask shortcut at the bottom of the palette to start the masking.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Et voilà, we have a mask in place. It isn’t showing/hiding the right thing yet, but we’ll get there shortly.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

If we click on the layer mask thumbnail and press ALT/OPTION at the same time, we can have access to, and edit, its content. We’ll start by inverting the image, so it shows the proper thing.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Better, but we also need to mask the photo past the edges of the mask.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Let’s go back to our mask view (click + ALT/OPTION), and paint the outer side of the shield edge in black as well to hide the rest of our portrait.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

If you use the paint bucket to quickly fill the area, remember to use a solid paintbrush to clean the seams.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

And with that work done, the photo is properly masked!

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

A bit of extra depth

In order to give the shield around the photo a bit more visual presence, we are going to give some extra layer styles to simulate a real thickness. First, a thick stroke. It’ll be 35 pixels thick, and has the same color as the background (#231f20).

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, a strong drop shadow, for the illusion of depth. Note the darker color used (#202020).

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The result is a satisfactory illusion of depth and layers.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The circular shield

Time to add the “oval patterned” shield in the mix. After heading back to Illustrator, let’s change its color to pure white (#ffffff), then paste it as a smart object into our Photoshop document behind the photo layer.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

It’ll be sized at 550% of its original size, and positioned with its center at X: 9.25″, and Y: 12.25″. Additionally, we’ll change its blending mode to screen, to interact more with texture elements later.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The circular, “toothy” frame

This little one needs to be adapted a bit.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

First, its color needs to be changed to all white.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, it needs to be pasted as a smart object between the photo, and the main shield shape. It’ll be sized at 950% of its original size, and positioned at X: 9.25″, and Y: 12.03″.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

After changing its blending mode to overlay, we get a neat secondary frame effect in place around the portrait, highlighting the face even more.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Last vector element: the wheat stalks

This last one is the finishing touch of the vector assets. It frames the overall piece, and also gives it a visual anchor within the canvas. We first need to head back to Illustrator to change their color to pure white.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, we’ll paste it as a smart object right above our background layer. We’ll size it at 1000% of its original size. Its blending mode will be overlay @ 50% opacity, and its center is at X: 9.25″, and Y: 12.3″.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

And all of our elements are in place! Next, we need to talk text.

Copy copy copy

The copy for the poster will be straight to the point: the name of the act, the occasion we’re summoning people to show up for, the location/date line, and the ticketing information. All spelled out, we have:

  • PWR.CLRS
  • RECORD RELEASE PARTY
  • PHANTASY NIGHTCLUB • CLEVELAND • FEB. 28TH
  • TICKETS AVAILABLE WHERE TICKETS ARE SOLD

The typeface we’ll use for our poster is a free one, and comes from the League of Moveable Type. It’s called Orbitron, and has been designed by Matt McInerney. It’ll be the one used for all of our text elements.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

PWR.CLRS is typed at 150 points tall, centered. Its center is located at X: 9.33″, and Y: 2.40″. Note that the kerning is set to optical.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

RECORD RELEASE PARTY is typed at 60 points tall, centered. Its center is located at X: 9.22″, and Y: 21.94″. The kerning is set to optical as well.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, PHANTASY NIGHTCLUB • CLEVELAND • FEB. 28TH / TICKETS AVAILABLE WHERE TICKETS ARE SOLD are all part of the same text object. The “/” indicates a line break. It’s written 30 points tall, and placed at X: 9.25″, and Y: 23.21″. The kerning is set to optical as well.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

And with that, all of our text elements are in place. Here’s a look at how our layers are organized up to now. Note the new Background layer group, to separate its elements from the rest.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Time for textures!

Now that everything is all well organized, it’s time to add textures. If you looked at some of my past tutorials, you already know that I LOVE textures. They help us to give substance, depth, and, well, texture, to very clean digital shapes. Luckily for us, the Arsenal has quite the library.

First up, the text

In order for the text to be more worn out, we’ll be using a texture from the Vintage Organic Noise Texture Pack. The texture in question is gma_tex_herbal-organic_09.jpg.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Remember how we used click+ALT/OPTION to edit the content of the shield’s layer mask earlier? Well it turns out that we can do much more than using brushes and the paint bucket when doing that. We can also paste the content of a texture file in that layer mask. Depending on the texture, it can make for a very rapid, and efficient way to give things a worn out aspect.

Let’s start by opening the texture in Photoshop, and copying the content of the file (CTRL/CMD+A to select everything, CTRL/CMD+C to copy).

Then, let’s add a layer mask to the Text layer group.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

By clicking+ALT/OPTION on the layer mask thumbnail, we have access to that pristine layer mask’s content.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

By pressing CTRL/CMD+V, we can paste the texture at the center of the layer.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

In order to cover the whole piece, we’ll rotate the texture clockwise 90°, and size it up to 220%.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

From there, in order to soften the intensity of the texture, we’ll use levels (CTRL/CMD+L) to fade the texture some.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The result is this beautifully, organically worn text.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Next, the background. We’ll be using a painterly texture from the Brush Stroke Textures, Volume 02 pack. It’s brush-strokes-textures-volume-02-004-sbh.jpg.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Let’s place it dead center right above the background layer, sized at 105% so it covers the whole background.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Remember the technical notes from earlier? Don’t forget to sharpen the texture smart object (Filter > Sharpen > Sharpen).

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

After using a clipped hue/saturation to desaturate the texture layer, we’ll be using a clipped levels adjustment layer to enhance its contrast.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Lastly for the background, we just need to change the blending mode to soft light @ 35% opacity for our effect.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

With that our background is fully textured. Time to move on to texturing the piece as a whole, to tie everything together.

Texturing the full piece

The first texture we’ll use for the piece as a whole is from the Vintage Organic Noise Texture Pack again. It’s gma_tex_herbal-organic_07.jpg.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

We’ll place that texture centered in the frame, and rotate it counterclockwise 90°.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

It’s sized up to cover the whole piece, at 55%.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

After sharpening the texture, we can simply change its blending mode to color burn @ 35% opacity. There’s no need to desaturate it, as it’s already a black and white texture.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

In order to add some highlight at the top of the poster, we’ll then add gma_tex_herbal-organic_03.jpg in the piece.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

This one is rotated 90° clockwise, and also sized up at 55% to cover the whole piece.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

After sharpening, we can change its blending mode to soft light @ 25% opacity.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

To add a hair of film noise, we’ll use GoMediaArsenal_FilmNoise_05.jpg from the film texture pack.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

This texture needs to be rotated clockwise 90°, and sized up 2100% to fill the whole piece.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Once we have used a clipped hue/saturation layer to desaturate the texture, we need a clipped levels adjustment layer to enhance the texture’s details.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

With that done, we just need to change the texture’s blending mode to screen @ 35% opacity.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

With that, we’re almost done. Here are what our layers should look like at this stage:

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Finishing touches

The last bit of stuff we need to do to this poster to wrap things up is to add a little bit of a halftone effect. Let’s start by making a merged copy of all the layers so far, by using the keyboard shortcut CTRL/CMD+SHIFT+ALT/OPTION+E. This will create a new layer at the top of our stack.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack - poster design ideas

Let’s rename it to Halftones.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

After that, we have to turn it into a smart object. With the layer highlighted, head to Filter > Convert for smart filters.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

With that done, we can head to Filter > Pixelate > Color halftone. Note the value of the Max. Radius, up to 10, from the default value of 8.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

The cool thing with smart filters is that the layer has a blending mode, and the filter itself has one as well. What that means is that we can make the effect even more subtle and believable. Let’s start by assigning the halftone filter a blending mode of overlay @ 100% opacity. To do this, let’s double click on the double arrow icon on the right-hand side of the layer thumbnail.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

We then get access to this drop down menu to choose the blending mode.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

From there, we can change the blending mode of the layer itself to lighter color @ 35% opacity.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

If everything went according to plan, this is what the layer stack should look like.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Additionally, here are a couple of detail shots @ 100% zoom.

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

And here are some close-ups:

How to easily create a record release promo poster with the Arsenal's Fistful vector pack How to easily create a record release promo poster with the Arsenal's Fistful vector pack

And finally a full view of the final piece:

How to easily create a record release promo poster with the Arsenal's Fistful vector pack

Wrapping things up

Phew, that was a long one! I hope that you enjoyed following along the tutorial as much as I enjoyed creating it, and that your outcome matches the goals you set for yourself before diving in. Did I leave anything unclear? Any suggestions? Don’t hesitate to reach out in the comments below! I’ll be happy to help.

The Crest of Arm vector pack is now available! Go grab it! If you already have, I hope you enjoy it, and that this tutorial gave you a sense of what you’ll be able to accomplish with it.

Buy the Crest of Arms Vector Pack

And on that note, I’ll see you next time. Cheers!

Discussion

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