Articles by: Maulik Patel
Planning to redesign your website?
Well, it must be all because you want to altogether upgrade your website up to the next level. In fact, the website credibility judgments are 75% depending upon the overall aesthetics. This clearly indicates that the design and functionality of your website are the two significant factors which have a lot of importance.
Now, when it comes to curating a website redesign strategy, it can’t be an easy feat. There are some crucial aspects that you need to consider which make a lot of sense. You need to keep these things in your mind to assure that you are ending up with a successful website building. In fact, there are some prevalent stats and facts which depict the same. In this piece of writing, you can take a glimpse of all of that.
1 -Different age groups will react differently to different content, layout, and aesthetic choices. You all are aware of the fact that it is recommended to use smart content for contacts in varied lifecycle stage. However, if you have a target audience of different age groups, you should explore more about how you can customize what’s on your site as per the age group. This is how you can make use of an age-responsive design which is turning heads since 2017.
2 – According to Adobe, it has been noticed that 39% of people will not communicate with a website if images are not loading promptly. So, make sure that you are accommodating the right images with the right loading speed to give your website a swift touch.
3 – It is a proven fact that the average human attention span has got reduced up to a great extent. It was around 12 seconds in the year 2000 which has declined to just 8 seconds now. So, make sure that you are keeping the loading speed of your website fast enough such that your users don’t have to keep hunting for the information that they need. This is one of the crucial things that you should remember while redesigning your website.
4 – Make sure to include exit intent pop-ups to increase your conversions, even if you think that your users hate them. All that you need to do is just utilize exit intent pop-up rightly; you will end up offering your visitors something really valuable. The way in which companies are using exit intent pop-ups is upgrading with each passing day. So, make sure that you are rightly adapting with that.
5 – Research says that the forms are way too boring to be incorporated into a website. If it is not done properly, they can be the biggest loophole for your website. While you design forms for your website, you must have a clear idea of which fields to include and which information to mainly incorporate.
6 – It is evident that when you design something beautifully, two-thirds of people would consume that better rather than plain content if they are provided with 15 minutes of time.
7 – Studies show that people are too visually driven when it comes to exploring a website. So, don’t present your users a wall of plain text and rather give a strikingly curate website to attract maximum traffic.
8 – It is a proven fact that users form an opinion about any website within just 0.05 seconds. So, you should remember that first impressions are important. Thus, make sure that your website pages are the perfect amalgamation of easily readable content, relevant imagery, and consistent branding information.
9 – The statistics say that 44 % of website visitors would not prefer scrolling a company’s website anymore if there’s no contact information or phone number available. This is all about trust and credibility. People are unlikely to explore a company’s website anymore which they don’t feel can be trusted. Hence, while designing, you must have thorough contact information on your website to ensure that it comes up to be a buzzing one.
10 – It is true 70% of customers can learn about a company through their blogs in spite of the ads. It is the foremost reason why you should consider the blog section as a priority while redesigning a website. Further, 31.1% of internet explorers consider any brand’s blog section to be the second most impactful factor when it comes to making a purchase.
11 – When it comes to internet users, the majority of them use mobile phones. In fact, 52.7% of global internet users explore the internet via their smartphones. And if only the US is considered, 75.1% of internet users use mobile phones to access the internet. No wonder, more and more people are using their phones to surf the internet. So, when it comes to website redesigning, you should consider mobile optimization as one of the integral factors.
12 – Speaking frankly, it is calculated that any website owner have just 10 seconds to leave an impression and interpret to his/her users what they can get out of the website and company. After this time, the audience will not wait and just leave. Therefore, if you think that your website is not capable of expressing its integrity within that time period, you need to consider the elements like value proposition, navigation, and initial content on your main pages.
13 – When you have got a specified group of people as your target audience, people who fit in that geographic location will be having more urge to see what you are offering, especially if you are using their language. Hence, while redesigning your website, you must completely understand your buyer persona and resonate with them. It will definitely fetch you more click-through rates.
14 – 69% of marketers believe that dynamic and personalized content makes their website worthy. Rather, only 5% of them think that they are of low importance. Thus, it probably makes sense to incorporate customized content in your website while redesigning to ensure that you give your audience a tailored experience.
15 – There was a study conducted by Fortune 500 websites. It showed that 63% of them accommodate content above the fold, 50% specify a scrolling content window of some sort, and another 63% make sure to use high-end images that connect with users better with the average loading time by 6.5 seconds.
16 – It seems like the change in a website bounce rate can increase up to 4% when a page takes more than 4 seconds to load. This rate can jump up to 150% if a page takes more than 8 seconds to load. Therefore, while you redesign your website, keep this thing in mind and make your website an easily loadable one.
17 – As per the statistics, they are 22% of marketers who believe that they are efficient enough when it comes to responsive design, 29% of them think they have an average level of experience, according to 23% of them, they haven’t yet accepted this reality well, and the rest of 4% say that they are hopeless.
Summing This Up
Well, these are the most effective stats and facts which ensure that redesigning your website is a strategic approach. Don’t forget to keep these aforementioned things in your mind while you think of renovating your website for the next time and that’s it!
Author Bio:- Maulik Patel is Founder & Director of Click Matix. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He is an expert in web marketing, search engine optimization, social media, affiliate marketing, B2B marketing, online advertisement of Google, Yahoo and MSN.