Spec Work: Just Say No!

Spec work is any kind of work whether it’s a final piece or initial concept that is done without the client committing to pay a fee. The designer may anticipate being paid eventually if the client likes the work. In this situation, a client usually doesn’t want to invest in a designer before seeing what they can do, and the designer must prove his or her worth before receiving compensation. For clients who are hesitant to commit to a designer, there is an appropriate way to explore the work of various designers. A more effective and ethical approach to requesting work is to ask designers to submit examples of their work from previous assignments as well as a statement of how they would approach your project.