Articles by Day: July 21, 2006
What Makes a Great Logo Design?
Having a quality Corporate Identity (Commonly referred to as a “logo”) is the critical first step in building a business!
What makes a great corporate Identity? (What makes a great logo?)
Your corporate Identity must have several characteristics to make it “great.”
First and foremost your logo must be relatively simple. A logo needs to be instantly recognizable at great distances or when printed at very small sizes. Often times we will have clients request extremely complex logos. These complex logos do accomplish one of our goals of a great logo; they further the brand by communicating a message. Unfortunately that message is only delivered to the customer successfully when they have the time and proximity to take in all the details of the art. A complex logo looses it’s effectiveness on a billboard when a potential customer has only a moment to glance up at your logo. Something too complex may look like nothing more than a blob of color to a passing driver. My all-time favorite example of a great “simple” logo is the Nike swoosh.