Local furniture brothers Jason & Paul Cirino and their family have served the Cleveland area for over 50 years. With business growing and new locations opening, they came to Go Media looking to establish a new brand and a solid foundation for their future endeavors. A new parent brand, The Cleveland Furniture Company, and sub-brand, The Design Squad, were created.
The brand aesthetic was inspired by the City of Cleveland and its industrial history. Various abbreviated logo marks and secondary graphics across their collateral support that vision, mixing the machine manufactured look with fun illustrations from old-school ads you'd see in the papers.
The Design Squad is the CFCO interior design consultation service. The cheeky persona of the department is meant to help ease the stigma of uptight Interior Designers. Similar to the geek squad, the Design Squad will rush to any home to help you troubleshoot your interior design problems, finding the solution to the perfect space.
COSE's Public Policy Agenda compiles crucial information for their clients -- Delivering it in a highly cohesive and easy-to-understand way was our goal from the outset. With content including messages from COSE's leaders, information on their new policy agenda moving forward, as well as material shedding light on their member-driven process, sticking the landing on the overall piece's presentation was crucial to the project's success.
Go Media was approached by stylist Katie Skillman who was on a mission to turn her passion for hair education & styling into her dream business - a local Cleveland salon known as Très Chic. During the early stages of the brand development, we explored influences from French cinema, fashion, and even some understated vintage looks. At the base of it all, we knew the goal was a strong, classic and elegant identity that held up to its name Très Chic, meaning very stylish.
Throughout the branding process, we explored several potential applications for the identity. Everything from a business card and service menus, to the signage on the exterior of the building. Because of this, the Très Chic identity consists of a handful of logo variations to account for those various needs. You can find their signature TC scissor mark sprinkled across their marketing materials or featured on aprons worn by the stylists.
The development of the building in which the salon is housed was underway as we were working on the identity. This allowed us to explore all the possibilities for signage on the blank slate of an exterior that was coming soon. Here you see the initial plans for the window graphics as well as the finished corner sign featuring a stacked version of the brands' logotype.
We live in a world where being connected via mobile technology and devices is part of our everyday lives. Revolve Labs is an app development company with the goal of enhancing that experience. Together we've created an identity for the company that stands to represent Revolve's place behind the scenes of mobile app development.
Allied, Cleveland's local expert stamping company, wanted to up their game in the website department. Communicating that they were a go to company for industries such as Automotive, Power Equipment, Medical, and Consumer Products was at the core of their needs. Delivering a successful website for a company who has consistently delivered the highest quality in-house tooled and manufactured stamping since 1946, was a simple matter of matching their high standard of excellence. A task the Go Media team was up for!
To bring the website up a notch or two, we delivered some additional content-level assets -- above you see two background videos we shot to supplement not only the visual design, but to aid in the services department as well. A small family of icons were designed to aid company oriented information, and finally a compilation of on-location stills were shot to further flesh out the websites visual components.
View Live Site
Based on the success of their original shuffleboard business in Marblehead Ohio (the Erie Social), owners Jim and Kari looked to elaborate on their concept by venturing to the city of Cleveland. As the branding began, we quickly realized a tweaked direction based off the original concept could be fruitful, and thus we arrived at vintage varsity aesthetic. Orienting visuals to the feel of late-century gymnasiums and sports movies helped develop the voice of the concept. To further cement the brand voice, we decided to rename what would have been Cleveland Shuffleboard, Forest City Shuffleboard -- A throw-back, nickname oriented approach which was the cherry on top of their new brand.
USB Memory Direct is an industry leader specializing in custom flash drives. Go Media was thrilled when USB Memory Direct reached out to us to rebrand their company and redesign their website. They needed an identity that reflected their commitment to superior customer service. They believe that every customer interaction and experience, from start to finish, should bring happiness.
Which got us thinking – what better way to show happiness than a smiling USB drive mascot! Because USB Memory Direct specializes in creating custom flash drives, we felt compelled to create a family of icons that shows the various shapes and sizes they offer.
Once we established their brand image, we were tasked with revamping the look and experience of their website.
Our full branding process often starts with us presenting a number of different design directions. Working with the client, we get their feedback and continue to fine tune the concept into a final, perfect fit, brand. Here are a few alternate concepts we explored during USB Memory Direct’s logo design process.
Go Media has once again had the pleasure of working on one of Ross Valenti's new locations - a local tavern in our own backyard. The Literary Tavern location has been part of the Tremont neighborhood for many decades, and, though it's contents have changed many times, it's historical roots are strong and the stories of those who filled it's walls are a great reflection of the character it holds. While working on the brand and website we had the pleasure of hearing those stories, all of which have inspired and influenced the branding for The Literary Tavern.
Behind the Badge
In the 1970s what is now the Literary Tavern was then a local bar where veterans would gather for a beer and each other’s company. Famously, it was visited by the likes of Robert Deniro while filming the Deer Hunter to chat up the local Vets and learn from their experiences. To keep some of that history in tact the Literary Tavern badge was created in the form of a Lieutenant's medal/lapel pin.
2016 FDIC Tradeshow Graphics
FireDex, a leader in Firefighting turnout gear, came to Go Media looking to take their tradeshow presence to the next level. We were able to work with the stellar company to create a full line of graphic applications for everything ranging from oversized banners, to hand out collateral. With more eyes on their brand, FireDex looks to better serve the Fire Fighting community and cement it’s place as the leader in their industry.
2015 FDIC Tradeshow Graphics
Speedy, a local Cleveland gas station, came to Go Media looking to overhaul the brand for a new, showcase location opening on the west side. What followed was a total re-imagining of the gas station’s visual identity and its application both indoor and out — including, an introduction of child brands for the indoor kitchen, ‘Grub Shack’ and it’s grab-and-go ‘Pit Stop’ products. The project is currently still underway as we reveal new elements such as merchandise and interior installations in the near future… To be continued!
Concept Mock Up
Many times there is value in seeing how the branding may be used when applied to the client’s real world materials. For Speedy, we took site photos of the client’s gas station to mock up the branding on the actual location, as well as created product mock ups of potential products to be produced by the client.
Work In Progress Partial Branding Use
The client has begun to have the branding and signage put up on the actual gas station as can be seen below. Future updates will see the use of the branding expanded on.
COSE sets the standard nationally when it comes to chambers of commerce. They’re support of the local small business community is so expansive that they are really more than just a chamber. Go Media has been a member for over seven years taking advantage of their medical insurance buying power among other things. We were thrilled when they reached out to us to help redesign their entire sales kit. Our previous experiences working with them, being on the rebranding committee and being a member gave us a great head start. The result was a coherent, visually compelling set of sell sheets and brochures that fit nicely into a custom designed sales folder.
The Finch Group sought Go Media to assist with brand development to help them establish a solid foundation on which to build their company in the Cleveland market as well as launch their new property. The newest addition to their portfolio is a 400,000 square foot multi-phase mixed income property in the Upper Chester Neighborhood of Hough – called Innova.
The Finch Group was in need of assistance with brand development, logo design, collateral print material design, building signage, exterior marketing design and print marketing design.
Go Media was lucky enough to work with ESPN on their coverage of the 2015 NBA finals. We produced a series of player banners to be used on the live talk show, First Take. Under tight turnarounds, Go Media was able to create a variety of player-centric banners evoking the Cavs’ playoff theme, All In.
Individual Player Banners
The client visited Go Media looking for a Cleveland design firm who could help bring their dream brewery to life. Their concept revolved around the name Boss Dog brewery— Discovering how best to visualize the brand’s voice, aesthetic, and most literally how the dog looks, was the first step in getting this logo design up and running (no pun intended).
Here we see the final direction for the brand. Jason’s dog Stella became our model as we landed on a clean lined , dog silhouette paired with a bold type treatment for the primary elements for the identity. From there we iterated on the different lockups and secondary versions of the logo, all of which are extremely valuable for a brand heavy on various applications – beer bottles, cans, packaging, merchandising – all elements to be tackled in the near future.
Below you see additional logo design concepts developed early in the process. At this point we were still exploring the tone of the brand along with the style of the dog itself. This is very indicative of Go Media’s process – we start with multiple concepts, refine in phases to hone in on the perfect solution.
Cleveland Videographer Sakeachi Productions is Heather Sakai and William Beachy. This Cleveland Video Production team began as two crazy kids with one big dream: to star in a music video of epic productions. Their first video, Any Which Way, was created thanks to many kind donations via Kickstarter, several local businesses where they got down, dirty and disco, and also the time and talent of family and friends. The video was shot Cleveland cinematographers Purple Films, with Sakeachi on as Art Directors and Editors.
Cleveland Videographer, Sakeachi Productions, also wrote and produced Bigger, a comedy sketch on the life of a graphic designer, with support from Go Media.
In Bigger, horror client Debra requests that everything in her design be made bigger so that it will “jump off the page.” Go Media designer William Beachy attempts to explain why this is a bad idea. Thanks to 8-year-old voice actor extraordinaire Helen Sakai.
Sakeachi Productions, in collaboration with Go Media, is also responsible for the creation of all aspects of the Dirty Energy Commercial. From character development to video production to editing, they enjoyed helping being a part of building the brand from the ground up.
Dirty Energy enlisted Go Media’s video production services to create an exciting and “high-energy” commercial to showcase their amazing line of energy bars. The first company to create java powered, time released natural caffeine energy, the folks at Dirty Energy gave our Cleveland based video production crew the creative reigns. They asked only that the commercial bubble over with enthusiasm and be infused with the moxie that comes with the Dirty Energy name.
Maybe it was all of the Dirty Energy bars we ate around the office or just a stroke of creative genius, but we immediately decided that our leading man would look less like a man and more like a muppet. And, we laughed, he’d be appropriately named after Dirty Energy creator Rocky Purpero.
That was it. Our Dirty Energy monster was born.
After calling Rocky with our concept he chuckled and agreed, so we got to all the nitty gritty: script writing, prop manufacturing, talent scouting, sound engineering, videography, editing.
The rest, as they say, is history.
Dirty Energy bars are packed with natural time released caffeine and super-food quinoa; the perfect balance of protein, carbohydrates and super fuel. You’ll get hours of power with Dirty Energy Bars.