One way a typographer can communicate a brand is through custom hand-lettering.

As Von Glitschka, Illustrative Designer of Glitschka Studios notes, “Few things can brand a product, business or service like a custom hand-lettered logotype. Illustrative lettering is the perfect balance between design sensibilities and illustration. A unique personality and identity can be imbued from illustrated letterforms that a standard typeface could never achieve.”

Just what should you consider when you’re creating the perfect custom hand-lettered logotype? Von and friends Joey Nelson from Blkboxlabs, Jason Carne, Martin Schmetzer, Albert Trulls Muntañà and Alison Rowan are here to share with us some ever important tips.