Mobile devices became an important part of people’s private lives, but the increasing usage of smartphones also forced companies to invest in this segment of the business. Mobile browsing already makes more than half of Internet usage globally, which is why 61% of marketers use responsive web design as part of their mobile SEO strategy.
If you want to build a sustainable and long-term business, you have to embrace the same concept and optimize a website for the mobile experience. In this post, we will show you the best mobile SEO rules you need to remember making an app design.
Simple Design and Clear CTA
A mobile user interface is relatively small, so you need to create a simple design to avoid confusion. Make a small display adding relevant information only. This means you have to reduce and shorten menu items and also highlight CTA links or buttons. It’s the only way to ensure easy navigation through the user interface, allowing visitors to engage with your content.
Mind the Keywords
Regardless of the device, keywords represent an essence of SEO. Your content needs to fulfill basic keyword principles to be discovered by search engines:
- Keyword rich text: Make sure to add enough keywords and theme-related phrases to the content. Online tools and services like aussiewritings.com can help you write content that satisfies state-of-the-art SEO standards.
- Add keywords to titles: Each title must contain a primary keyword near the beginning to boost the SEO potential of your posts.
- Images: Write keyword-based image descriptions to enable search engines to recognize the visual content.
Design for Big Fingers
It may sound strange, but you have to pay attention to this detail as well. It would be perfect if everybody had thin and gentle fingers, but in reality you must design apps that work well for people with big and wide fingers, thumbs in particular. Doing so, you don’t chase away a large portion of visitors who don’t feel comfortable with app design.
Page Load Speed
Page load speed is paramount for mobile optimization. Traditional websites have been designed to fit the needs of laptops and desktop computers, so they underperform on mobile devices. Most users give up opening a website if they have to wait for more than 3 seconds, which means that you must dedicate extra attention to mobile performance. In order to avoid this issue, we suggest you test load speed on all devices before launching a site.
Create Landing Pages
As a serious business, you will probably run a lot of marketing campaigns to expand the base of customers. But you can’t keep adding new elements to the existing pages, so you should create a special landing page for each one of your campaigns. This helps you to keep all pages simple and minimalistic, but also appealing enough for the users to take action.
Mobile pop-ups recently became one of the search engine’s biggest enemies. Bearing in mind the size of the user interface, Google realized that intrusive pop-ups make the situation even worse. That’s why they decided to knock down the ranking of all websites that use this kind of advertising. The only thing you are allowed to use is age check or similar forms.
Limited Forms and Inputs
Pop-ups are not the only problematic element in the mobile design. Although not forbidden, registration forms and similar inputs will burden your app in case you don’t position them properly. You should not add more than one form on any given page, but even then you should try to save space by limiting the size of those inputs.
Compress Multimedia Content
Multimedia features such as videos or audio content can drastically slow down website performance, especially its mobile version. For this reason, you should create shorter videos or podcasts and compress them to make the least impact possible. It’s even better if you can avoid this kind of content, but if not – make sure to optimize it for the mobile experience.
Test on All Devices
The user interface looks different on different devices. Display size varies from smartphone to smartphone, while data processing depends on the software version. It can distort content and make it useless, so you have to test performance on all devices. Once the analysis is over, you can officially publish your mobile app.
Mobile usage drastically increased in the last decade, opening a brand new marketing battlefield for modern companies. Today, it is impossible to build a successful business without a good smartphone app. In this post, we showed you the best mobile SEO rules you need to remember making an app design.
Did you already implement these tactics? Which one plays the most important role in your business?